Novatiq
Privacy-first telco identity infrastructure for cookieless audience activation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Novatiq Solutions Limited
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- Vantage Point, Cwmbran, NP44 7HF
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- novatiq.com
What Novatiq does
Novatiq operates as a B2B AdTech vendor selling identity and audience activation infrastructure into the programmatic advertising ecosystem. It creates value by combining telco-verified signals, deterministic identity resolution and transaction-level activation tools that allow publishers, brands and intermediaries to monetise and activate first-party audiences in privacy-compliant ways. The business model depends on platform integrations with buy-side and sell-side systems, plus commercial relationships with telecom operators and media ecosystem participants.
Category differentiation
Novatiq is not a consumer app or a general identity access management vendor. It is a B2B advertising identity and activation platform focused on privacy-safe audience resolution and programmatic monetisation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Novatiq is a UK-based AdTech and identity infrastructure company that provides privacy-first digital identity resolution and audience activation software for publishers, brands, agencies, DSPs, SSPs and telecom operators. Its core platform, Fusion, combines Zenith ID and Hyper ID to help customers recognise users, build audiences and activate campaigns across programmatic channels without sharing personally identifiable information. The company makes money through a B2B software and activation model tied to identity resolution, platform access and programmatic usage. Its commercial value proposition is centred on telco-verified identity signals, deterministic user recognition and privacy-safe activation in cookieless environments across web, app and CTV inventory.
Company news briefing
Briefing updated:
Novatiq has further formalised its privacy-first advertising suite by launching a dedicated product category for ‘Telco verified audiences’, cementing its focus on carrier-grade data for secure audience activation. This follows a strategic partnership with Giftad Digital to deploy these solutions within the Turkish market. These developments reinforce Novatiq’s broader strategy of utilising privacy-centric identity solutions to optimise engagement across digital platforms and connected TV (CTV) advertising.
Business model & monetisation
Novatiq uses a blended B2B monetisation model built around software licensing and usage-based activation. Revenue is likely generated from platform subscriptions, implementation or integration fees, identity resolution volume, audience activation fees, and transaction-linked charges within programmatic workflows. Where campaigns are enabled through its identity layer, the company may also capture CPM-style data fees or revenue share linked to activation and monetisation outcomes.
- Platform access and licensing
- Software Subscription
- Identity resolution and audience activation usage
- Percentage Take-Rate
- Programmatic transaction-linked fees
- Percentage Take-Rate
- Implementation and integration support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Novatiq limited
IAB vendor record: 1119
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 7, 10
- Declared feature IDs
- 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
New product/service page: Telco verified audiences
Recorded impact score: 5/5
Novatiq has added a new dedicated product page for 'Telco verified audiences' to its main navigation and platform submenu.
Explore company relationships
Questions about Novatiq
What is Novatiq?
Novatiq is a UK-based B2B AdTech company that provides telco-verified identity resolution and audience activation software for privacy-safe digital advertising.
Who uses Novatiq?
Its users include publishers, brands, agencies, DSPs, SSPs and telecom operators that need cookieless identity, audience activation and monetisation capabilities.
How does Novatiq make money?
It generates revenue through platform licensing, usage-based identity and activation fees, and potentially transaction-linked commercial models within programmatic advertising.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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