myGaru

myGaru operates a B2B software and advertising infrastructure model. It provides telecom-backed identity resolution, federated clean room collaboration, analytics and DSP-based media activation as proprietary products. Value is created by enabling privacy-compliant audience matching, targeting, attribution and measurement while keeping raw data localised and reducing reliance on cookies or centralised identifiers. The platform also appears to support ecosystem revenue sharing with telecom operators and data partners. A smaller adjacent business line offers managed privacy enforcement services to consumers.

myGaru is a UK-based private company offering privacy-first advertising and data infrastructure centred on telecom-derived identity, federated clean room collaboration, analytics and programmatic activation. Its platform is designed to let telecom operators, advertisers, publishers, retailers, governments and enterprise data teams resolve identity, analyse audiences and activate campaigns without centralising personal data or relying on third-party cookies.

The company appears to make money primarily from business customers through usage-based platform fees, transaction-based identity and activation charges, and technical commissions tied to data collaboration and advertising activity. It also offers a separate consumer-facing privacy enforcement service, but the supplied product evidence indicates the main commercial focus is B2B infrastructure for advertising, measurement and privacy-compliant data use.