myGaru
myGaru is a telecom-based identity and clean room infrastructure for cookieless advertising.
Analyst Perspective
myGaru is a UK-based private company offering privacy-first advertising and data infrastructure centred on telecom-derived identity, federated clean room collaboration, analytics and programmatic activation. Its platform is designed to let telecom operators, advertisers, publishers, retailers, governments and enterprise data teams resolve identity, analyse audiences and activate campaigns without centralising personal data or relying on third-party cookies. The company appears to make money primarily from business customers through usage-based platform fees, transaction-based identity and activation charges, and technical commissions tied to data collaboration and advertising activity. It also offers a separate consumer-facing privacy enforcement service, but the supplied product evidence indicates the main commercial focus is B2B infrastructure for advertising, measurement and privacy-compliant data use.
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Key insights about myGaru
Category Differentiation
myGaru is not a general-purpose CRM or a consumer social platform. It is primarily a telecom-based identity, clean room and advertising infrastructure provider with an additional privacy enforcement service.
myGaru: About
myGaru operates a B2B software and advertising infrastructure model. It provides telecom-backed identity resolution, federated clean room collaboration, analytics and DSP-based media activation as proprietary products. Value is created by enabling privacy-compliant audience matching, targeting, attribution and measurement while keeping raw data localised and reducing reliance on cookies or centralised identifiers. The platform also appears to support ecosystem revenue sharing with telecom operators and data partners. A smaller adjacent business line offers managed privacy enforcement services to consumers.
How myGaru Works & Monetises
Business model analysis and core revenue streams
The company primarily uses usage-based and transaction-based monetisation. Business customers pay fees or technical commissions tied to identity transactions, data activation, analytics usage, clean room collaboration and advertising activity. Its DSP capability likely adds platform fees and/or media-linked take rates. The supplied product information also indicates revenue-sharing arrangements with telecom operators and data providers, and in some deployments low or no upfront infrastructure charges in exchange for ongoing participation-based revenues.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Recent Signals (myGaru)
New Press Release and Updates
The current version includes a new link to 'Opt-ions' which was not present in the previous version.
Read original sourcemyGaru's Mission and Stakeholders
myGaru places individuals at the centre of digital processes, driving the evolution of the economy and humanity. It embodies the European regulatory vision of not affiliated data-sharing intermediaries, establishing the highest standard of neutrality from data-driven businesses.
Read original sourcePress Kit
myGaru is a telecom-powered platform that redefines personal data and identity — eliminating the need for privacy-vulnerable identifiers like emails, cookies, or device IDs.
Read original sourcemyGaru: Frequently Asked Questions
What is myGaru?
myGaru is a UK company providing telecom-based identity, federated clean room, analytics and DSP tools for privacy-safe advertising and data collaboration.
Who uses myGaru?
Its main users are telecom operators, advertisers, agencies, publishers, retailers, DSP partners, governments and enterprise data teams; it also offers a consumer privacy service.
How does myGaru make money?
It appears to earn revenue through usage-based platform fees, transaction charges, technical commissions, media-linked activation revenues and some managed service fees.
Company Facts
- Founded
- 2019
- Headquarters
- C/O Fieldfisher Riverbank House, 2 Swan Lane, London, United Kingdom, EC4R 3TT
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- mygaru.com