myGaru
Telecom-based identity and clean room infrastructure for cookieless advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MYGARU TECH LIMITED
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- C/O Fieldfisher Riverbank House, 2 Swan Lane, London, United Kingdom, EC4R 3TT
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- mygaru.com
What myGaru does
myGaru operates a B2B software and advertising infrastructure model. It provides telecom-backed identity resolution, federated clean room collaboration, analytics and DSP-based media activation as proprietary products. Value is created by enabling privacy-compliant audience matching, targeting, attribution and measurement while keeping raw data localised and reducing reliance on cookies or centralised identifiers. The platform also supports ecosystem revenue sharing with telecom operators and data partners. A smaller adjacent business line offers managed privacy enforcement services to consumers.
Category differentiation
myGaru is not a general-purpose CRM or a consumer social platform. It is primarily a telecom-based identity, clean room and advertising infrastructure provider with an additional privacy enforcement service.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
myGaru is a UK-based private company offering privacy-first advertising and data infrastructure centred on telecom-derived identity, federated clean room collaboration, analytics and programmatic activation. Its platform is designed to let telecom operators, advertisers, publishers, retailers, governments and enterprise data teams resolve identity, analyse audiences and activate campaigns without centralising personal data or relying on third-party cookies. The company makes money primarily from business customers through usage-based platform fees, transaction-based identity and activation charges, and technical commissions tied to data collaboration and advertising activity. It also offers a separate consumer-facing privacy enforcement service, but the supplied product evidence indicates the main commercial focus is B2B infrastructure for advertising, measurement and privacy-compliant data use.
Company news briefing
Briefing updated:
myGaru has updated its platform functionality with a new "Opt-ions" feature, further aligning with its mission to place individuals at the centre of digital processes. As a telecom-powered platform, the company aims to replace privacy-vulnerable identifiers such as cookies and device IDs with a neutral data-sharing intermediary model. This strategic approach specifically adheres to European regulatory visions by establishing high standards of neutrality from data-driven businesses to support the prioritisation of individual data rights within the digital economy.
Business model & monetisation
The company primarily uses usage-based and transaction-based monetisation. Business customers pay fees or technical commissions tied to identity transactions, data activation, analytics usage, clean room collaboration and advertising activity. Its DSP capability likely adds platform fees and/or media-linked take rates. The supplied product information also indicates revenue-sharing arrangements with telecom operators and data providers, and in some deployments low or no upfront infrastructure charges in exchange for ongoing participation-based revenues.
- Identity resolution and activation transactions
- Pay-per-use / transactional fees
- Clean room and analytics platform access
- SaaS / software subscription
- DSP campaign activation
- Percentage take-rate or platform fee on media activity
- Consumer privacy enforcement service
- Service fee / retainer or outcome-linked service revenue
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
MYGARU UKR
IAB vendor record: 1290
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1
- Declared feature IDs
- 2, 3
- Declared special purpose IDs
- 1, 2
Products & market categories
Technology
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Ukrainian Startup Unites Telcos on Identity Platform
Identity · Recorded impact score: 3/5
MyGaru, an identity-focused ad tech startup, has succeeded in uniting Ukraine's rival telecom operators, including Kyivstar, Vodafone Ukraine, lifecell, and Ukrtelecom, on a single identity platform. The company leverages network-level signals from telecom providers to create pseudonymized identifiers that work across browsers, apps, and CTV without relying on cookies or device IDs. By combining the reach of multiple operators, myGaru achieves over 70% population coverage in its active markets (Ukraine, Vietnam, Azerbaijan), totaling 115 million users. The platform generates one-time tokens for ad requests, ensuring no personal data is shared or stored. Kyivstar reportedly boosted its addressable reach from 35% to 97% after integration. myGaru operates as a data processor, licensing its technology to local partners, and plans to expand the model to other markets.
- myGaru has integrated all three major Ukrainian mobile operators (Kyivstar, Vodafone Ukraine, lifecell) and landline operator Ukrtelecom.
- myGaru reaches over 115 million users across Ukraine, Vietnam, and Azerbaijan.
Explore company relationships
Questions about myGaru
What is myGaru?
myGaru is a UK company providing telecom-based identity, federated clean room, analytics and DSP tools for privacy-safe advertising and data collaboration.
Who uses myGaru?
Its main users are telecom operators, advertisers, agencies, publishers, retailers, DSP partners, governments and enterprise data teams; it also offers a consumer privacy service.
How does myGaru make money?
It appears to earn revenue through usage-based platform fees, transaction charges, technical commissions, media-linked activation revenues and some managed service fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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