Nexoya

Nexoya operates a B2B SaaS model centred on marketing measurement, forecasting, and budget optimisation. Clients connect advertising and analytics channels into the platform, which then uses aggregated campaign data to produce attribution insights, predictive scenarios, and spend allocation recommendations. The company creates value by helping customers improve return on ad spend, reduce manual analysis, and make faster cross-channel budget decisions. It also supports adoption through managed onboarding, integration setup, and customer success services.

Nexoya is a Swiss B2B software company offering a marketing performance platform that aggregates cross-channel campaign data, applies attribution and predictive models, and recommends or automates budget allocation across digital advertising channels. Its platform is aimed at performance marketing teams, digital advertising managers, and agencies that need a consolidated view of campaign effectiveness and spend efficiency.

The company generates revenue primarily through SaaS subscriptions sold on a customised contract basis, with additional value delivered through expert-led onboarding and implementation support. Its core proposition is privacy-first optimisation using aggregated, non-personalised data rather than user-level tracking, which positions it within the measurement and analytics segment of martech/adtech.