Nexoya
Privacy-first marketing analytics and budget optimisation SaaS.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- nexoya ag
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- Konradstrasse 32, 8005 Zürich, Switzerland
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- nexoya.com
What Nexoya does
Nexoya operates a B2B SaaS model centred on marketing measurement, forecasting, and budget optimisation. Clients connect advertising and analytics channels into the platform, which then uses aggregated campaign data to produce attribution insights, predictive scenarios, and spend allocation recommendations. The company creates value by helping customers improve return on ad spend, reduce manual analysis, and make faster cross-channel budget decisions. It also supports adoption through managed onboarding, integration setup, and customer success services.
Category differentiation
Nexoya is a B2B marketing measurement and budget optimisation software provider, not a media agency, DSP, or consumer app. It focuses on attribution, forecasting, and spend allocation rather than directly selling ad inventory.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Nexoya is a Swiss B2B software company offering a marketing performance platform that aggregates cross-channel campaign data, applies attribution and predictive models, and recommends or automates budget allocation across digital advertising channels. Its platform is aimed at performance marketing teams, digital advertising managers, and agencies that need a consolidated view of campaign effectiveness and spend efficiency. The company generates revenue primarily through SaaS subscriptions sold on a customised contract basis, with additional value delivered through expert-led onboarding and implementation support. Its core proposition is privacy-first optimisation using aggregated, non-personalised data rather than user-level tracking, which positions it within the measurement and analytics segment of martech/adtech.
Company news briefing
Briefing updated:
Nexoya has demonstrated commercial traction in the aviation sector, with ITA Airways (Lufthansa Group) recording up to 58.63 percent more short-haul bookings using its AI-driven platform. Concurrently, the company has advanced its performance marketing thought leadership by publishing sector-specific analyses on budget allocation challenges across telco, ecommerce, and financial services. Alongside these developments, Nexoya maintains internal stability, having been officially recognised with the Best Workplaces Switzerland 2026 certification.
Business model & monetisation
Revenue comes mainly from recurring SaaS subscription contracts for access to the optimisation platform. Pricing is customised according to integration scope, campaign complexity, and service requirements rather than transparent self-serve plans. Nexoya likely supplements software revenue with onboarding, activation, and customer success support, either bundled into enterprise packages or charged as service-led implementation.
- Platform subscriptions
- Software Subscription
- Onboarding and activation support
- Service Fee
- Premium customer success and implementation support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Nexoya brings AI to aviation: ITA Airways, part of the Lufthansa Group, records up to 58.63 percent more bookings for short-haul flights
Recorded impact score: 3.5/5
New press release added: Nexoya brings AI to aviation: ITA Airways, part of the Lufthansa Group, records up to 58.63 percent more bookings for short-haul flights (15.09.2026).
New Blog Posts: Attribution Without Allocation Is Just Reporting; Marketing Budget Allocation in Ecommerce and Banking & Insurance
Recorded impact score: 3/5
Nexoya published new blog posts: 'Attribution Without Allocation Is Just Reporting', 'Marketing Budget Allocation in Ecommerce: The Highest ROAS Is Not Always the Best Investment', and 'Marketing Budget Allocation in Banking & Insurance: The Fastest Conversion Is Often the Wrong One'. These posts discuss measurement and budget allocation challenges in performance marketing.
Explore company relationships
Questions about Nexoya
What is Nexoya?
Nexoya is a B2B SaaS platform for cross-channel marketing attribution, predictive analytics, and budget optimisation.
Who uses Nexoya?
Performance marketing teams, digital advertising managers, and agencies use Nexoya to analyse and optimise paid media spend.
How does Nexoya make money?
Nexoya makes money mainly through customised SaaS subscriptions, with additional implementation and onboarding support services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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