Nexoya
Nexoya is a privacy-first marketing analytics and budget optimisation SaaS.
Analyst Perspective
Nexoya is a Swiss B2B software company offering a marketing performance platform that aggregates cross-channel campaign data, applies attribution and predictive models, and recommends or automates budget allocation across digital advertising channels. Its platform is aimed at performance marketing teams, digital advertising managers, and agencies that need a consolidated view of campaign effectiveness and spend efficiency. The company generates revenue primarily through SaaS subscriptions sold on a customised contract basis, with additional value delivered through expert-led onboarding and implementation support. Its core proposition is privacy-first optimisation using aggregated, non-personalised data rather than user-level tracking, which positions it within the measurement and analytics segment of martech/adtech.
Analyst Signal Briefing
Updated: 2 Jul 2026Nexoya has advanced its AI-driven performance marketing capabilities by launching regression-based attribution models designed to navigate cookie limitations through cross-channel data integration. The effectiveness of this technology was demonstrated at the Score! Conference, where a collaboration with Oswald delivered a 7.5% revenue increase and 300% return on investment. Furthermore, the company has been recognised for its organisational culture, receiving the Best Workplaces Switzerland 2026 certification, reflecting continued internal stability alongside its technical product developments.
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Key insights about Nexoya
Category Differentiation
Nexoya is a B2B marketing measurement and budget optimisation software provider, not a media agency, DSP, or consumer app. It focuses on attribution, forecasting, and spend allocation rather than directly selling ad inventory.
Nexoya: About
Nexoya operates a B2B SaaS model centred on marketing measurement, forecasting, and budget optimisation. Clients connect advertising and analytics channels into the platform, which then uses aggregated campaign data to produce attribution insights, predictive scenarios, and spend allocation recommendations. The company creates value by helping customers improve return on ad spend, reduce manual analysis, and make faster cross-channel budget decisions. It also supports adoption through managed onboarding, integration setup, and customer success services.
How Nexoya Works & Monetises
Business model analysis and core revenue streams
Revenue appears to come mainly from recurring SaaS subscription contracts for access to the optimisation platform. Pricing is likely customised according to integration scope, campaign complexity, and service requirements rather than transparent self-serve plans. Nexoya likely supplements software revenue with onboarding, activation, and customer success support, either bundled into enterprise packages or charged as service-led implementation.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Nexoya)
Nexoya awarded Best Workplaces Switzerland 2026
New certification badge for Best Workplaces Switzerland 2026 added to press page
Read original sourceBreakthrough in Attribution: How Weekly Budget Changes Unlock Regression-Based Attribution for Ad Operations
Digital attribution is broken. With cookies disappearing and data silos growing, traditional models can’t keep up. Discover how regression-based attribution combines AI, experimentation, and cross-channel insights to make marketing measurable again.
Read original sourceNexoya Team Overview
The current version of the Nexoya About page provides detailed information about the company's leadership team, including co-founders and various executives, along with their roles and backgrounds.
Read original sourceNexoya: Frequently Asked Questions
What is Nexoya?
Nexoya is a B2B SaaS platform for cross-channel marketing attribution, predictive analytics, and budget optimisation.
Who uses Nexoya?
Performance marketing teams, digital advertising managers, and agencies use Nexoya to analyse and optimise paid media spend.
How does Nexoya make money?
Nexoya makes money mainly through customised SaaS subscriptions, with additional implementation and onboarding support services.
Company Facts
- Founded
- 2018
- Headquarters
- Konradstrasse 32, 8005 Zürich, Switzerland
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- nexoya.com