INCRMNTAL
Privacy-first incrementality measurement software for advertisers and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- INCRMNTAL Ltd
- Entity type
- COMPANY
- Founded
- 2021
- Headquarters
- 3 Aarmonim Street, Ramat Gan, Israel
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- incrmntal.com
What INCRMNTAL does
INCRMNTAL sells measurement software to businesses on a subscription basis. The platform ingests aggregated marketing and business data, applies proprietary incrementality and modelling methods, and returns performance insights for budget allocation and campaign evaluation. In addition to direct sales to brands, it expands distribution through agencies that can license the platform for internal use, license on behalf of clients, or participate via referral agreements.
Category differentiation
INCRMNTAL is a B2B marketing measurement software vendor, not a DSP, ad network, or foundational AI model provider. It focuses on incrementality and analytics rather than media buying or consumer-facing apps.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
INCRMNTAL is an Israeli B2B software company that provides a marketing measurement platform focused on incrementality analysis, media mix modelling, and cross-channel performance measurement. Its platform is designed for advertisers, growth teams, analysts, and agencies that want to measure the causal impact of advertising across digital and offline media without relying on user-level data or SDKs. The company monetises primarily through recurring SaaS subscriptions and supplements this with agency-oriented licensing, referral, and reseller arrangements. Its commercial position is that of a measurement and analytics point solution rather than a media buyer or ad network: customers pay for decision-support software that helps them evaluate advertising effectiveness and optimise budget allocation.
Company news briefing
Briefing updated:
Following its acquisition by Smartly, INCRMNTAL has continued to expand its measurement footprint through a partnership with Paramount Ads Manager and by becoming a launch partner in tvScientific's Certified Measurement Partner Program. These integrations bring INCRMNTAL's causal incrementality solutions to premium streaming programming and Connected TV environments, enabling advertisers to measure campaign performance accurately across evolving digital ecosystems.
Business model & monetisation
The company uses a recurring SaaS subscription model as its primary pricing mechanism. Pricing is explicitly not tied to advertising spend, suggesting software subscription fees rather than media-linked take rates. Revenue is also generated through agency licensing arrangements, including direct agency licences, client-on-behalf licensing, referral agreements, and volume-based discounts for scaled usage.
- Platform subscriptions
- Software Subscription
- Agency licensing
- Software Subscription
- Referral and partner agreements
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Featured market maps
- Retail Media & Commerce Advertising Ecosystem 2026
A structural mapping of the global Retail Media and Commerce Advertising ecosystem in 2026, spanning retail media networks, monetization ad tech, commerce DSPs, in-store digital signage, social commerce extensions, and clean room analytics.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
INCRMNTAL Announces Paramount Ads Manager Measurement Partnership
Recorded impact score: 3/5
INCRMNTAL has added a new blog post titled 'Paramount Ads Manager Measurement Partner', highlighting that running ads across premium streaming programming is more accessible than ever. The post was updated on Sep 10, 2026.
tvScientific Launches Certified Measurement Partner Program
Measurement & Analytics Platform · Recorded impact score: 3/5
tvScientific by Pinterest announced the launch of a Certified Measurement Partner Program on July 9, 2026 to recognize measurement providers that meet its standards for accuracy, transparency and performance across Performance TV campaigns. Launch partners INCRMNTAL, Measured, Singular and WorkMagic will power the initial rollout, enabling advertisers to access attribution, incrementality testing, media mix modeling, mobile measurement and causal solutions tied to Connected TV (CTV) exposure. The program is positioned to provide measurement interoperability with tvScientific’s proprietary deterministic ID technology and to integrate partner analytics into AI-powered optimization and outcome-based buying. Singular is named as the first MMP program partner. Pinterest’s predictive intent signals and tvScientific’s deterministic measurement are described as core capabilities behind the initiative.
- tvScientific by Pinterest launched a Certified Measurement Partner Program on 2026-07-09.
- Launch partners for the program are INCRMNTAL, Measured, Singular, and WorkMagic.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Customer Integration Engineer(Mid-Level) | Customer Success & Client Operations | Remote / Unspecified | |
| Staff Data Scientist(Staff) | Data, AI & Analytics | Remote / Unspecified | |
| Senior Marketing Science(Senior) | Data, AI & Analytics | Remote / Unspecified | |
| Senior Product Manager(Senior) | Product & Design | Remote / Unspecified | |
| Sales Engineer(Mid-Level) | Sales & Business Development | Remote / Unspecified |
Explore company relationships
Questions about INCRMNTAL
What is INCRMNTAL?
INCRMNTAL is a B2B measurement software company that helps advertisers and agencies quantify the incremental impact of marketing across channels.
Who uses INCRMNTAL?
Its users are growth marketers, analysts, advertisers, and media agencies, mainly in mid-market and enterprise organisations.
How does INCRMNTAL make money?
It primarily earns recurring subscription revenue from its measurement platform, with additional income from agency licensing and referral arrangements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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