INCRMNTAL

The company operates a B2B SaaS model focused on marketing measurement and attribution. It offers a central cloud platform where advertisers and agencies ingest aggregated spend and KPI data to run always‑on incrementality measurement, geo‑lift testing, media mix modelling and scenario planning. Value is created by quantifying the incremental contribution of campaigns and channels, enabling better budget allocation and ROI improvement without user‑level tracking.

Revenue is generated through recurring software subscriptions on tiered plans (SMB, Pro, Enterprise) and agency‑focused licensing. Higher tiers provide broader channel and geography coverage, more KPIs, additional user seats, enhanced onboarding and stronger service levels. The platform is not compensated via media budgets; instead, it charges fixed or tiered fees independent of ad spend, sometimes with volume discounts or custom enterprise arrangements.

INCRMNTAL is an Israel‑based, AI‑driven marketing measurement and attribution software company founded in 2020. It provides an always‑on, privacy‑led platform that measures the incremental impact of advertising and media spend across channels using causal data science, incrementality testing, geo‑lift and media mix modelling, without relying on user‑level identifiers.

The company monetises through subscription SaaS plans (SMB, Pro, Enterprise and agency licensing) that are explicitly decoupled from clients’ ad spend. Its customers are businesses that run paid marketing at scale, including mobile, web and omnichannel advertisers as well as media and advertising agencies, serving growth marketers, marketing analysts, data teams and planning teams who need attribution, incrementality and budget allocation insights.