Mobvista
Mobvista is a mobile adtech platform for app growth, monetisation and analytics.
Analyst Perspective
Mobvista is a public mobile advertising and marketing technology company headquartered in Singapore. Its core business is Mintegral, a full-stack in-app advertising platform combining demand-side, supply-side and exchange capabilities for mobile user acquisition, retargeting and publisher monetisation. Around that core it has built adjacent products for cross-channel campaign automation, creative automation, creative services, game analytics and managed performance marketing. The company makes money through a mix of ad-spend take rates, publisher revenue share, software subscriptions and service fees. Its paying customers are businesses rather than consumers: mobile app developers, game studios, publishers, advertisers, user acquisition teams and marketing organisations seeking campaign execution, monetisation and analytics tooling.
Analyst Signal Briefing
Updated: 2 Jul 2026Mobvista (1860.HK) has secured a US$150 million equity investment from Temasek, which has joined as a major shareholder to support the group’s global expansion. This strategic capital injection follows the release of the 2025 annual results and an update to the company's leadership team and board of directors. Mobvista is currently scheduled to announce its 2026 first-quarter results on 1 June, reflecting its latest operational performance and the integration of new capital resources.
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Key insights about Mobvista
Subsidiaries
Mobvista operates a network including GameAnalytics.
Competitors
Key competitors include Moloco, Unity, Google.
Similar Companies
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Acquisitions
View companies acquired by Mobvista over time.
Category Differentiation
Mobvista is a mobile adtech and martech group, not a consumer app or game publisher. It should be distinguished from single-function ad networks because it combines media buying, publisher monetisation, analytics and creative tooling.
Mobvista: About
Mobvista operates a hybrid adtech and SaaS model. It creates value by connecting advertisers seeking app installs and performance outcomes with app publishers seeking monetisation, while also selling supporting software and services that improve campaign management, creative production and measurement. Its integrated stack allows it to participate in multiple layers of customer spend: media buying, publisher monetisation, analytics subscriptions and managed campaign execution.
How Mobvista Works & Monetises
Business model analysis and core revenue streams
Mobvista primarily monetises via Mintegral using auction-based and performance-based advertising pricing, including CPI, CPM, oCPI and Target ROAS bidding. It captures a take rate on advertiser spend and monetisation revenue share from publishers using its SDK and supply tools. It also earns SaaS-style revenue from products such as XMP and GameAnalytics, and service revenue from managed performance marketing through Nativex and creative production through Mindworks.
Revenue Channels
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Products & Services in Categories
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Technology
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Mobvista: Key Subsidiaries & Acquisitions
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Game analytics, LiveOps and market intelligence SaaS for studios.
Mobvista: Key Competitors & Alternatives
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Search, video and advertising platform ecosystem for businesses and consumers.
Recent Signals (Mobvista)
2026 Q1 Results Announcement
Mobvista has added a new earnings call entry for the 2026 Q1 results announcement on its Investor Events page.
Read original sourceMobvista (1860.HK) Welcomes Temasek as Major Shareholder
Temasek has established an equity position in the company valued at US$150 million, supporting Mobvista's global expansion.
Read original sourceMobvista (1860.HK) Welcomes Temasek as Major Shareholder
Mobvista has announced that Temasek has become a major shareholder, indicating a significant investment and partnership opportunity.
Read original sourceMobvista: Frequently Asked Questions
What is Mobvista?
Mobvista is a mobile advertising and marketing technology company focused on app growth, in-app monetisation, campaign automation, creative tooling and analytics.
Who uses Mobvista?
Its customers are businesses such as app developers, game studios, publishers, advertisers, user acquisition teams, marketing teams and analytics teams.
How does Mobvista make money?
It earns revenue from ad-spend take rates, publisher revenue share, software subscriptions and service fees for managed media buying and creative production.
Company Facts
- Founded
- 2013
- Headquarters
- 1 Raffles Quay, #09-06 North Tower, Singapore, 048583
- Core Segment
- AdTech Vendor
- Company Size
- 501–1,000
- Official Link
- mobvista.com