Mobvista
Mobvista is a mobile adtech platform for app growth, monetisation and analytics.
Analyst Perspective
Mobvista is a public mobile advertising and marketing technology company headquartered in Singapore. Its core business is Mintegral, a full-stack in-app advertising platform combining demand-side, supply-side and exchange capabilities for mobile user acquisition, retargeting and publisher monetisation. Around that core it has built adjacent products for cross-channel campaign automation, creative automation, creative services, game analytics and managed performance marketing. The company makes money through a mix of ad-spend take rates, publisher revenue share, software subscriptions and service fees. Its paying customers are businesses rather than consumers: mobile app developers, game studios, publishers, advertisers, user acquisition teams and marketing organisations seeking campaign execution, monetisation and analytics tooling.
Analyst Signal Briefing
Updated: 17 Aug 2026Following the US$150 million equity investment from Temasek and recent leadership changes, Mobvista (1860.HK) is prioritising the establishment of a sustainable supply chain aligned with global ESG standards. Recent strategic updates indicate the group is mandating strict labour, safety, and environmental compliance for all suppliers to support its international expansion. This move to institutionalise corporate social responsibility practices occurs as the company continues to scale its AI-driven advertising and monetisation services within increasingly competitive global markets.
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Key insights about Mobvista
Subsidiaries
Mobvista operates a network including GameAnalytics, Solar Engine.
Competitors
Key competitors include Unity, Unity.
Similar Companies
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Acquisitions
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Category Differentiation
Mobvista is a mobile adtech and martech group, not a consumer app or game publisher. It should be distinguished from single-function ad networks because it combines media buying, publisher monetisation, analytics and creative tooling.
Mobvista: About
Mobvista operates a hybrid adtech and SaaS model. It creates value by connecting advertisers seeking app installs and performance outcomes with app publishers seeking monetisation, while also selling supporting software and services that improve campaign management, creative production and measurement. Its integrated stack allows it to participate in multiple layers of customer spend: media buying, publisher monetisation, analytics subscriptions and managed campaign execution.
How Mobvista Works & Monetises
Business model analysis and core revenue streams
Mobvista primarily monetises via Mintegral using auction-based and performance-based advertising pricing, including CPI, CPM, oCPI and Target ROAS bidding. It captures a take rate on advertiser spend and monetisation revenue share from publishers using its SDK and supply tools. It also earns SaaS-style revenue from products such as XMP and GameAnalytics, and service revenue from managed performance marketing through Nativex and creative production through Mindworks.
Revenue Channels
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Products & Services in Categories
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Technology
Media Channel
Mobvista: Key Subsidiaries & Acquisitions
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Game analytics, LiveOps and market intelligence SaaS for studios.
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Mobile app attribution and growth analytics SaaS platform.
Mobvista: Key Competitors & Alternatives
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Game engine and mobile app monetisation platform.
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Real-time 3D software and mobile app monetisation platform.
Recent Signals (Mobvista)
Investor Presentation Released: Mobvista
AI parsed presentation narrative: Mobvista seeks to build a sustainable and high-quality supply chain by mandating that all suppliers adhere to strict labor, health, safety, and environmental standards. The company emphasizes legal compliance as a prerequisite for cooperation and encourages adoption of international best practices in corporate social responsibility (CSR). Key tailwinds mentioned: Global ESG Standards.
Read original sourceChinaJoy 2026: China Goes Global, AI, Ads & Payments
ChinaJoy 2026 in Shanghai drew 438,900 attendees and over 900 exhibiting companies from 35 countries, highlighting China's growing global ambitions in games. The event saw heavy presence from adtech and payments firms (both domestic and international), strong discussion and demonstrations of generative AI across development and operations, and commentary that Game Science’s Black Myth: Wukong marked an inflection point for China’s move into premium PC/console game markets. Pocket Gamer also ran side events including PGC Summit Shanghai (770+ delegates). Speakers and exhibitors signalled fast AI adoption, intensified competition among monetisation and payments vendors, and increasing inbound and outbound international business activity for Chinese studios and global partners.
Read original sourceMobvista PRESENTATION Financial Filing Analysis (2026-05-24)
AI Analysis of PRESENTATION for period 2026-05-24. Note:
Read original sourceMobvista: Frequently Asked Questions
What is Mobvista?
Mobvista is a mobile advertising and marketing technology company focused on app growth, in-app monetisation, campaign automation, creative tooling and analytics.
Who uses Mobvista?
Its customers are businesses such as app developers, game studios, publishers, advertisers, user acquisition teams, marketing teams and analytics teams.
How does Mobvista make money?
It earns revenue from ad-spend take rates, publisher revenue share, software subscriptions and service fees for managed media buying and creative production.
Company Facts
- Founded
- 2013
- Headquarters
- 1 Raffles Quay, #09-06 North Tower, Singapore, 048583
- Core Segment
- AdTech Vendor
- Company Size
- 501–1,000
- Official Link
- mobvista.com