Mobvista
Mobvista is a mobile adtech platform for app growth, monetisation and analytics.
Mobvista operates in the AdTech Vendor segment.
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Distinction
Mobvista is a mobile adtech and martech group, not a consumer app or game publisher. It should be distinguished from single-function ad networks because it combines media buying, publisher monetisation, analytics and creative tooling.
- Founded
- 2013
- Headquarters
- 1 Raffles Quay, #09-06 North Tower, Singapore, 048583
- Core Segment
- AdTech Vendor
- Company Size
- 501–1,000
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about Mobvista
Mobvista: About
Mobvista operates a hybrid adtech and SaaS model. It creates value by connecting advertisers seeking app installs and performance outcomes with app publishers seeking monetisation, while also selling supporting software and services that improve campaign management, creative production and measurement. Its integrated stack allows it to participate in multiple layers of customer spend: media buying, publisher monetisation, analytics subscriptions and managed campaign execution.
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Mobvista: Market Position
Mobvista is a public mobile advertising and marketing technology company headquartered in Singapore. Its core business is Mintegral, a full-stack in-app advertising platform combining demand-side, supply-side and exchange capabilities for mobile user acquisition, retargeting and publisher monetisation. Around that core it has built adjacent products for cross-channel campaign automation, creative automation, creative services, game analytics and managed performance marketing.
The company makes money through a mix of ad-spend take rates, publisher revenue share, software subscriptions and service fees. Its paying customers are businesses rather than consumers: mobile app developers, game studios, publishers, advertisers, user acquisition teams and marketing organisations seeking campaign execution, monetisation and analytics tooling.
Mobvista: Frequently Asked Questions
What is Mobvista?
Mobvista is a mobile advertising and marketing technology company focused on app growth, in-app monetisation, campaign automation, creative tooling and analytics.
Who uses Mobvista?
Its customers are businesses such as app developers, game studios, publishers, advertisers, user acquisition teams, marketing teams and analytics teams.
How does Mobvista make money?
It earns revenue from ad-spend take rates, publisher revenue share, software subscriptions and service fees for managed media buying and creative production.
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