Mobvista
Mobile adtech platform for app growth, monetisation and analytics.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Mobvista Inc.
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- 1 Raffles Quay, #09-06 North Tower, Singapore, 048583
- Company size
- 501–1,000
- Market role
- AdTech Vendor
- Ticker
- 1860 (HKEX)
- Official website
- mobvista.com
What Mobvista does
Mobvista operates a hybrid adtech and SaaS model. It creates value by connecting advertisers seeking app installs and performance outcomes with app publishers seeking monetisation, while also selling supporting software and services that improve campaign management, creative production and measurement. Its integrated stack allows it to participate in multiple layers of customer spend: media buying, publisher monetisation, analytics subscriptions and managed campaign execution.
Category differentiation
Mobvista is a mobile adtech and martech group, not a consumer app or game publisher. It should be distinguished from single-function ad networks because it combines media buying, publisher monetisation, analytics and creative tooling.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Mobvista is a public mobile advertising and marketing technology company headquartered in Singapore. Its core business is Mintegral, a full-stack in-app advertising platform combining demand-side, supply-side and exchange capabilities for mobile user acquisition, retargeting and publisher monetisation. Around that core it has built adjacent products for cross-channel campaign automation, creative automation, creative services, game analytics and managed performance marketing. The company makes money through a mix of ad-spend take rates, publisher revenue share, software subscriptions and service fees. Its paying customers are businesses rather than consumers: mobile app developers, game studios, publishers, advertisers, user acquisition teams and marketing organisations seeking campaign execution, monetisation and analytics tooling.
Company news briefing
Briefing updated:
Following the US$150 million equity investment from Temasek and recent leadership changes, Mobvista (1860.HK) is prioritising the establishment of a sustainable supply chain aligned with global ESG standards. Recent strategic updates indicate the group is mandating strict labour, safety, and environmental compliance for all suppliers to support its international expansion. This move to institutionalise corporate social responsibility practices occurs as the company continues to scale its AI-driven advertising and monetisation services within increasingly competitive global markets.
Business model & monetisation
Mobvista primarily monetises via Mintegral using auction-based and performance-based advertising pricing, including CPI, CPM, oCPI and Target ROAS bidding. It captures a take rate on advertiser spend and monetisation revenue share from publishers using its SDK and supply tools. It also earns SaaS-style revenue from products such as XMP and GameAnalytics, and service revenue from managed performance marketing through Nativex and creative production through Mindworks.
- In-app programmatic advertising via Mintegral
- Percentage take-rate on advertiser spend and marketplace activity
- Publisher monetisation revenue share
- Revenue share from app inventory monetisation
- Marketing and analytics software
- SaaS / software subscription
- Managed performance marketing via Nativex
- Service fee / retainer
- Creative production and automation services
- Service fee / retainer
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Media Channel
Competitors & alternatives
- Liftoff
Mobile app growth and monetisation platform for in-app advertising.
- InMobi
Mobile-first ad tech platform for programmatic advertising and app monetisation.
- AppLovin
Advertising software platform for app growth, monetisation and measurement.
- Vlion
Adtech platform linking China-focused demand with app publisher monetisation.
- Digital Turbine
Mobile adtech platform for app distribution, acquisition and monetisation.
Side-by-side comparisons
Subsidiaries & acquisitions
- GameAnalytics
Game analytics, LiveOps and market intelligence SaaS for studios.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Investor Presentation Released: Mobvista
financials · Recorded impact score: 4/5
AI parsed presentation narrative: Mobvista seeks to build a sustainable and high-quality supply chain by mandating that all suppliers adhere to strict labor, health, safety, and environmental standards. The company emphasizes legal compliance as a prerequisite for cooperation and encourages adoption of international best practices in corporate social responsibility (CSR). Key tailwinds mentioned: Global ESG Standards.
Explore company relationships
Questions about Mobvista
What is Mobvista?
Mobvista is a mobile advertising and marketing technology company focused on app growth, in-app monetisation, campaign automation, creative tooling and analytics.
Who uses Mobvista?
Its customers are businesses such as app developers, game studios, publishers, advertisers, user acquisition teams, marketing teams and analytics teams.
How does Mobvista make money?
It earns revenue from ad-spend take rates, publisher revenue share, software subscriptions and service fees for managed media buying and creative production.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
23 publicly documented primary sources and citations linked across the market graph.
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