Mobitech
Mobile adtech platform combining OEM supply, monetised content, and app growth.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Tel Aviv, Tel Aviv 100, IL
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- mobitech.io
What Mobitech does
Mobitech operates a hybrid adtech and media monetisation model. On the demand side, it provides self-serve and managed mobile advertising solutions to advertisers, agencies, app developers, and media buyers seeking campaign delivery and user acquisition. On the supply side, it monetises owned and partner mobile surfaces including apps, start pages, news feeds, search, and games, and shares or captures value through embedded advertising, traffic monetisation, and inventory sales. The business therefore sits across software-enabled media buying, performance marketing, and owned media monetisation.
Category differentiation
This company is a mobile advertising and monetisation platform, not a handset manufacturer, telecom operator, or consumer app brand in its own right. It should also be distinguished from generic mobile IT service firms with similar names.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Mobitech is an Israeli private mobile advertising and monetisation company operating through the legal entity PRO MOBITECH TECHNOLOGIES LTD. It offers a self-service advertising platform for advertisers and agencies, user acquisition solutions for app developers, and monetised content products such as news feeds, start pages, search, HTML5 games, native ads, and video ads. The company also controls owned and operated mobile app inventory and integrates its products into OEM, publisher, app, and carrier environments. Its revenue model combines ad spend flowing through its buying platform and campaign solutions with monetisation of owned and partner inventory. Mobitech creates value by giving advertisers access to mobile and OEM traffic sources while helping publishers, device makers, and app partners monetise user engagement through embedded feeds, search, and advertising placements. Its direct customers are businesses rather than consumers, even though some products ultimately reach consumer end users via devices and apps.
Business model & monetisation
Mobitech monetises through advertiser spend on its self-service and managed campaign products, likely using media-based pricing such as CPM, CPC, CPA, and CPI depending on format and objective. It also earns through media arbitrage and margin on owned and operated inventory, plus revenue-share or monetisation agreements with OEMs, publishers, carriers, and app partners that embed its feeds, search, start pages, and ad units. The overall commercial model blends transaction-based ad spend, inventory monetisation, and partner monetisation economics rather than pure subscription SaaS.
- Advertiser spend through self-service platform
- Percentage take-rate on media spend
- Managed app promotion and user acquisition campaigns
- Service fee and performance media pricing
- Owned and operated app inventory monetisation
- Media arbitrage / margin
- Partner monetisation with OEMs, publishers, and carriers
- Revenue share
- Embedded search, feed, and game monetisation
- Advertising yield and partner monetisation
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Mobitech LTD
IAB vendor record: 1346
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 7, 8, 11
- Declared feature IDs
- 3
- Declared special purpose IDs
- 1, 2
- Indexed sellers.json entries
- 14 · mobitech.io
Products & market categories
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| User Acquisition Operational Manager(Mid-Level) | Media | Remote / Unspecified | |
| CTV Demand Manager(Mid-Level) | CTV | Remote / Unspecified | |
| Junior Account Manager(Junior) | Customer Success & Client Operations | Remote / Unspecified | |
| Business development manager(Mid-Level) | Sales & Business Development | Remote / Unspecified |
Explore company relationships
Questions about Mobitech
What is Mobitech?
Mobitech is an Israeli mobile advertising and monetisation company that combines a self-service ad platform with OEM, publisher, and owned mobile inventory products.
Who uses Mobitech?
Advertisers, agencies, app developers, mobile marketers, OEMs, publishers, and carriers use Mobitech’s buying, user acquisition, and monetisation products.
How does Mobitech make money?
Mobitech makes money from advertiser spend, performance campaigns, monetisation of owned and partner inventory, and revenue-sharing arrangements with distribution partners.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
23 publicly documented primary sources and citations linked across the market graph.
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