Mars Media Group
Programmatic media services and SDK-based publisher monetisation provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Mars Technologies LTD
- Entity type
- COMPANY
- Founded
- 2005
- Headquarters
- 1 Sapir, Herzliya, Tel-Aviv District, Israel
- Company size
- 50–200
- Market role
- Agency & Consultancy
- Official website
- mars.media
What Mars Media Group does
Mars Media Group operates a hybrid adtech and managed-services model. On the demand side, it runs programmatic and performance campaigns for advertisers and agencies across multiple digital channels, combining campaign execution, targeting, optimisation and reporting. On the supply side, it helps publishers and app developers monetise inventory through SDK integrations, traffic allocation and monetisation tooling. Value is created by connecting advertiser demand with publisher supply, improving campaign outcomes for buyers while increasing yield for media owners.
Category differentiation
This is not the consumer goods company Mars, Incorporated. It is a digital advertising and publisher monetisation business focused on programmatic media services and SDK-based monetisation tools.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Mars Media Group is an Israel-based performance marketing and programmatic advertising company founded in 2005. It provides managed media buying and monetisation services across display, video, audio, mobile and connected TV, serving advertisers, agencies, publishers and app developers. In parallel, it offers proprietary publisher-facing tools such as a mobile SDK and a search SDK to help partners monetise inventory and user intent. The company generates revenue through a mix of managed campaign fees, media spend margins, performance-based pricing and publisher revenue-share arrangements tied to its SDK and monetisation stack. Its commercial model spans both demand-side execution for brands and agencies and supply-side monetisation support for publishers, giving it exposure to advertiser budgets as well as publisher yield optimisation.
Company news briefing
Briefing updated:
Mars Media Group, led by CEO Oren Fadloun, has expanded its performance marketing suite with the launch of MarsPlay, an interactive creative product designed to drive user engagement. This development builds upon the firm’s strategic focus on integrating artificial intelligence and automation within its programmatic frameworks. By enhancing its creative capabilities, the company continues to address the evolving requirements of its global advertising network while maintaining its commitment to technological innovation in agentic commerce.
Business model & monetisation
The company primarily monetises through managed programmatic advertising services, likely using campaign management fees, media margins and performance-based commercial terms such as CPM, CPC or CPA depending on channel and objective. Its SDK products monetise through publisher revenue-share arrangements or take-rates on ad revenue generated through integrated demand and monetisation workflows. Overall, the model combines service fees with ad-tech monetisation linked to media volume and publisher yield.
- Managed programmatic campaign execution
- Service fees and media margin on advertiser spend
- Publisher monetisation via mobile SDK
- Revenue share or take-rate on monetised inventory
- Video and CTV marketplace activity
- Media margin and campaign-based monetisation
- Search SDK monetisation
- Revenue share on search-intent advertising yield
- Other channel-specific audio and mobile growth services
- Managed service fees and performance pricing
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Mars Media Group
IAB vendor record: 776
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 2
- Declared feature IDs
- 2, 3
- Declared special purpose IDs
- 1, 2
- Indexed sellers.json entries
- 401 · mars.media
Products & market categories
Media Channel
Technology
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Performance Division - Junior Demand CSM(Junior) | Performance Division | Junior Demand CSM | |
| Marketing & Projects Manager(Mid-Level) | Marketing & Growth | Remote / Unspecified | |
| Technical Integration Manager(Mid-Level) | Engineering & Development | Remote / Unspecified | |
| Junior Programmatic Customer Success Manager(Junior) | Customer Success & Client Operations | Remote / Unspecified |
Explore company relationships
Questions about Mars Media Group
What is Mars Media Group?
Mars Media Group is an Israel-based performance marketing and programmatic advertising company that provides managed media services and publisher monetisation tools.
Who uses Mars Media Group?
Its customers include advertisers, agencies, publishers, content owners, app developers and mobile publishers seeking campaign execution or inventory monetisation.
How does Mars Media Group make money?
It makes money through managed media fees, margins on programmatic spend, performance-based pricing and revenue-share arrangements tied to its SDK products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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