Mars Media Group

The business operates as a multi-sided adtech platform. On the buy side, advertisers and media agencies use its programmatic tools (including a video DSP and cross-channel programmatic platform) to purchase digital media, target audiences and optimise campaign performance. On the sell side, publishers and app developers integrate its ad server, video player and mobile/search SDKs to monetise inventory and improve yield. A proprietary data management and audience engine underpins segmentation and optimisation across channels such as video, mobile, audio and CTV. Value is created by aggregating demand and supply, enabling granular targeting and automating yield and campaign optimisation across formats, while simplifying technical integration for publishers via tags, SDKs and players.

Mars Media Group is an Israel-based advertising technology company focused on programmatic and performance marketing. It operates buying and monetisation tools across video, mobile, audio and connected TV, including a programmatic video demand-side platform, ad server technology, mobile and search SDKs, and a proprietary data management and audience engine.

The company generates revenue by facilitating digital media buying for brands and agencies and by monetising publisher inventory. Its customers are primarily advertisers, media agencies and digital publishers that use its platforms and managed services for campaign delivery, audience targeting and yield optimisation on desktop, mobile apps and connected TV environments.