Metyks
CTV measurement and incrementality platform for advertisers and agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Market role
- AdTech Vendor
- Official website
- metyks.com
What Metyks does
Metyks operates a B2B SaaS model centred on CTV campaign measurement and attribution. The platform ingests impression data from CTV partners, connects that data to advertiser conversion signals, and produces outcome measurement, reach deduplication, and incrementality analysis. It creates value by helping media buyers and brands quantify return on CTV spend, reduce wasted frequency, and optimise budget allocation using privacy-safe, enterprise-grade reporting workflows.
Category differentiation
Metyks is a connected TV advertising measurement platform, not a streaming service, DSP, or general-purpose consumer analytics app. It is distinct from broader TV measurement vendors by centring its offering on deterministic CTV attribution and incrementality workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Metyks is an AdTech measurement platform focused on connected TV advertising. It consolidates impression-level data across multiple CTV partners, matches exposure data to conversion outcomes, and measures campaign impact through attribution, deduplicated reach and frequency analysis, and holdout-based incrementality testing. The platform is built for privacy-safe measurement workflows and integrates with enterprise data environments such as Snowflake, Databricks, and LiveRamp. The company sells to brands, advertisers, and media agencies that need to prove the business impact of CTV spend. It generates revenue through enterprise SaaS contracts for measurement, attribution, reporting, and integration capabilities. Its value proposition is deterministic, fast-refresh measurement that helps buyers validate causal outcomes and feed insights back into media buying and business intelligence systems.
Business model & monetisation
Metyks monetises through enterprise SaaS agreements. Pricing is structured around measurement scope, data volume, tracked impressions, reporting requirements, and integrations with clean rooms or data warehouse environments. Higher-value contracts include advanced incrementality testing, attribution, and broader enterprise integration support.
- CTV measurement platform subscriptions
- Software Subscription
- Advanced attribution and incrementality modules
- Software Subscription
- Integration and implementation support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
AppQwest SAS
IAB vendor record: 1583
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Metyks
What is Metyks?
Metyks is a B2B connected TV advertising measurement platform that provides attribution, reach and frequency analysis, and incrementality testing.
Who uses Metyks?
Brands, advertisers, and media agencies that buy connected TV media use Metyks to measure campaign outcomes and optimise spend.
How does Metyks make money?
Metyks makes money through enterprise SaaS contracts for CTV measurement, attribution, reporting, and data integration capabilities.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
7 publicly documented primary sources and citations linked across the market graph.
Continue your research on Metyks
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.