Cookieless Contextual Ad Targeting · AdTech Vendor
Lucead
Cookieless ad exchange for Privacy Sandbox programmatic trading.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- LUCEAD
- Entity type
- COMPANY
- Founded
- 2024
- Headquarters
- 92 Rue Saint-Lazare, 75009 Paris, France
- Company size
- <10
- Market cluster / sector
- Cookieless Contextual Ad Targeting
- Market role
- AdTech Vendor
- Official website
- lucead.com
What Lucead does
Lucead runs a two-sided programmatic marketplace. It creates value by enabling privacy-safe inventory trading between supply and demand participants, with interoperability across SSP and DSP workflows. The platform aims to reduce dependence on third-party cookies while preserving addressability and transaction flow in open-web advertising.
Category differentiation
Lucead is a B2B programmatic advertising marketplace, not a consumer publisher or a generic AI company. It is best understood as privacy-first ad exchange infrastructure rather than a full-service media agency.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Lucead is a French adtech company operating a privacy-first programmatic advertising marketplace. Its core product is a cookieless ad exchange built for the Privacy Sandbox ecosystem, designed to connect advertisers, media agencies, DSPs, SSPs and publishers for the buying and selling of digital inventory without depending on third-party cookies or individual trackers. The company generates revenue through a transaction-based take rate on media traded through its marketplace, consistent with ad exchange economics. Its customers are business users on both sides of the market: publishers seeking monetisation of Privacy Sandbox-compatible inventory, and advertisers or agencies seeking compliant access to cookieless programmatic supply.
Business model & monetisation
Lucead monetises via ad exchange economics, most likely taking a percentage fee on transactions executed through its marketplace. The commercial model is therefore closer to media infrastructure take-rate revenue than pure seat-based SaaS, although platform access and integrations may also support ancillary commercial arrangements.
- Marketplace transaction fees
- Percentage take-rate on media traded through the exchange
- Platform access and technical integrations
- Software or integration fees tied to marketplace participation
Products & capabilities
No products with linked sources are available in this view.
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Verified Ownership & Corporate Hierarchy
Complete corporate hierarchy traversal, shareholder cap table history, and parent holding links sourced from regulatory filings.
360° Tech Stack & Vendor Telemetry
Technical header bidding configurations, sellers.json registry nodes, CMP disclosures, and direct programmatic supply chains.
Live Market Signals & Executive Briefings
Continuous 24/7 monitoring of material M&A deals, executive shifts, product rollouts, and hiring trends across peer entities.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Lucead
IAB vendor record: 1309
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 7, 10
- Declared special purpose IDs
- 2
- Declared special feature IDs
- 1
Competitors & alternatives
Track competitor shifts
Receive automated telemetry on strategic moves, acquisitions, and market share shifts across Lucead's competitive landscape.
Independent supply-side platform for programmatic monetisation and curated deals.
Independent sell-side ad tech platform for publishers and streaming inventory.
Independent SSP and ad exchange for premium programmatic inventory.
Independent adtech platform for publisher monetisation and programmatic supply.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Lucead
What is Lucead?
Lucead is a French adtech company operating a cookieless advertising marketplace for Privacy Sandbox-compatible programmatic trading.
Who uses Lucead?
Its users are advertisers, media agencies, SSPs and digital publishers that need privacy-safe programmatic buying or monetisation infrastructure.
How does Lucead make money?
It appears to earn revenue mainly by taking a percentage of transactions flowing through its advertising marketplace, with possible ancillary platform fees.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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