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Amplified Intelligence Expands to US & Appoints Alex Khan as EVP, Global Partnerships - ExchangeWire.com

Amplified Intelligence expands into the United States with a New York office, extending its omnichannel attention measurement platform to US clients. It already collaborates with major agency holders via API feeds and has built US data through partnerships with Yahoo, Snap, Twitter, Bacardi, and Volkswagen. The company unveiled a US headquarters to accelerate growth for existing and future clients. It also appointed Alex Khan as EVP, Global Partnerships, reporting to founder and CEO Karen Nelson-Field, with the goal of scaling the business globally through key distribution partnerships alongside Chief Growth Officer Phil Townend. Khan brings nearly three decades of ad tech and partnership experience from roles at Unruly, AOL/OATH/Verizon, ADAP.TV APAC, and Yahoo. Amplified Intelligence’s attention-based products include attentionPLAN and a plan to launch three more products in Q1 2023 to deliver an end-to-end ecosystem for planning, buying, and measurement. The company currently operates from Adelaide and London.

After Disappointing IPO Debut, Tremor Q2 May Silence Doubters

Tremor Video's IPO debut was muted as its stock slid about 20% in the first month, but the company posted a stronger Q2 with improved profitability and growth in ad revenues. The quarterly results show a net loss narrowing to $0.3 million from $4.8 million a year earlier, while gross margins rose to 46.5% from 40.6% and total revenue climbed 41% year over year to $35.5 million. In-stream video ads drove much of the gain, up 46% to $34.4 million, as Tremor shifted away from in-banner formats toward more brand-friendly, measurable inventory. For Q3, Tremor guided revenue of $35.5–$36.5 million and adjusted EBITDA of $0.1–$0.6 million; full-year revenue is expected to be $133.7–$135.7 million with Adjusted EBITDA of $0.1–$1.0 million. The article also notes rival IPO chatter, a wave of acquisitions in video ad tech (AOL’s $405 million Adap.tv deal), and Tremor's ongoing plans for mobile and connected-TV advertising.

Why The Video Ad Space Is Having A Moment

On August 8, 2013, AOL announced it would acquire online video ad marketplace Adap.tv for $405 million, illustrating a rapid shift toward video and programmatic buying. The same day, DG (Digital Generation) stock surged 25% to $10.31 after reporting a strong second quarter, with online revenue of $41.3 million (up 19% year over year) and operating income of $2.6 million. DG's Neil Nguyen said demand for online video, data-driven campaign optimization, and new analytics tools was driving growth. The piece notes AOL’s push into programmatic video and the broader industry trend of media companies becoming video companies. DG disclosed that its programmatic business nearly doubled year over year, aided by Peer 39 data services and DSP integrations, and that it has rolled out more than 40 VideoFusion campaigns. Analysts Dan Salmon (BMO) and David Cooperstein (Forrester) framed the Adap.tv deal as a signal that video is central to digital advertising.