LocationSmart
Enterprise geolocation and compliance software for regulated digital workflows.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- TechnoCom Corporation
- Entity type
- COMPANY
- Founded
- 1995
- Headquarters
- Carlsbad, California
- Company size
- <10
- Market role
- Data Provider / Broker
- Official website
- locationsmart.com
What LocationSmart does
LocationSmart runs a location-as-a-service model. It provides proprietary geolocation, device intelligence and geofencing capabilities via APIs, SDKs, data services and a web portal, then monetises enterprise usage and contracted access. Value is created through technical integration into customer systems, where the platform supports compliance enforcement, fraud screening, asset monitoring and transaction validation.
Category differentiation
LocationSmart is not a consumer location-sharing app or an adtech geotargeting vendor. It is a B2B enterprise geolocation and compliance software provider focused on verification, fraud control and jurisdiction enforcement.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
LocationSmart is a US-based B2B software company operating a cloud-based location intelligence platform for enterprises. Its core products combine geolocation verification, device profiling, geofencing, reverse geocoding and compliance controls through APIs, SDKs and a SaaS portal. The platform is aimed at organisations that need high-confidence location validation and geographic rule enforcement, particularly in regulated or operationally sensitive use cases such as gaming, financial services, logistics and IoT asset tracking. The company makes money primarily by selling usage-based access to its location services, typically through API-driven pricing, alongside enterprise contracts that can bundle platform access, SDKs, data assets and onboarding. It creates value by helping enterprise customers embed location verification and fraud-control functions into applications and workflows, reducing compliance risk and improving operational visibility.
Company news briefing
Briefing updated:
LocationSmart, now operating under the Locance brand, is prioritising geolocation compliance services within the newly regulated Alberta iGaming market following the passage of the iGaming Alberta Act. The company’s strategic focus remains on providing geolocation insights and resources to ensure operator compliance in emerging jurisdictions. Leadership at Locance remains stable, with founders Mario Proietti and Masoud Motamedi continuing in their roles as CEO and President respectively to lead the organisation’s operational and technical developments.
Business model & monetisation
The commercial model is primarily usage-based and API-led, with charges tied to location request volume. Additional monetisation comes from SaaS access to the customer portal, implementation or onboarding fees, and enterprise contracts that bundle APIs, SDKs, reporting, device profiling, geofencing and proprietary data assets into customised pricing tiers.
- Location and geolocation APIs
- Pay-per-use API pricing based on request volume
- Enterprise platform contracts
- Bundled SaaS and contractual platform access
- Implementation and onboarding
- Setup fees and integration services
- Data asset and specialised compliance capabilities
- Custom enterprise licensing or bundled upsell
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about LocationSmart
What is LocationSmart?
LocationSmart is a B2B cloud software provider that supplies geolocation, device profiling, geofencing and compliance tools through APIs, SDKs and a web portal.
Who uses LocationSmart?
Its users are enterprise developers, compliance teams, fraud teams, gaming operators, financial institutions, logistics firms and IoT-focused operations teams.
How does LocationSmart make money?
It primarily earns revenue from usage-based API pricing and enterprise contracts that bundle platform access, SDKs, data services and onboarding.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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