Crowd Connected

The business operates a B2B software and hardware-enabled platform model. Its core value is providing accurate indoor and outdoor positioning data and analytics, which customers use for wayfinding, operational visibility, safety, asset utilisation and event measurement. This is delivered through a mobile SDK, a cloud backend, visual dashboards and optional beacon or mesh hardware.

Value creation comes from combining navigation, people and asset tracking, and analytics on a single location platform, reducing total cost of ownership versus point solutions or Wi‑Fi/UWB alternatives. The company works with venues and enterprises either directly or via app developers and systems integrators, supplying licences, hardware, and deployment/support services so customers can integrate location capabilities into existing apps or run turnkey tracking at events and sites.

Crowd Connected is a UK software company focused on indoor positioning and real-time location systems. It provides a mobile SDK, hardware tags and a cloud platform that enable indoor and outdoor wayfinding, people and asset tracking, occupancy counting and location analytics for venues, events and large sites.

The company generates revenue from SaaS subscriptions priced by floor area, SDK licences, per‑delegate fees for attendee tracking, and hardware rental, with optional managed services. Its paying customers are event organisers, venue and campus operators, hospitals, universities, facilities and operations teams, and app developers or system integrators that embed its location services into their own solutions.