Ariadne

Ariadne operates a B2B SaaS model built around physical-space analytics. It deploys or supports sensor-based data capture in venues, processes anonymised signals in the cloud, and sells dashboards, reporting, forecasting, integrations and operational modules to venue operators and enterprise teams. Value is created by helping customers measure real-world visitor behaviour and use those insights to improve staffing, layouts, marketing activation and overall site performance.

Ariadne Maps GmbH is a German B2B software company that provides privacy-first analytics for physical environments such as retail stores, shopping centres, airports and other high-footfall venues. Its platform uses anonymised phone-signal detection and hybrid sensor inputs to measure footfall, occupancy, dwell time, flow patterns and visitor behaviour, then turns that data into dashboards, forecasting, recommendations and integrations for enterprise systems.

The company makes money primarily through subscription software priced per deployed device, with additional setup fees and custom enterprise contracts. Beyond measurement, Ariadne has expanded into adjacent operational and marketing workflows including visitor marketing, indoor navigation and staff scheduling, targeting organisations that want to improve space utilisation, conversion, staffing and customer experience without relying on cameras or personal data.