IndoorAtlas
IndoorAtlas is a indoor positioning and indoor navigation software for enterprise applications.
Analyst Perspective
IndoorAtlas is a Finnish B2B software company providing indoor positioning, mapping, navigation and location analytics technology for organisations building location-aware applications inside buildings. Its platform includes SDKs, REST APIs, wayfinding, geofencing, heatmaps, dwell-time analytics, asset tracking and deployment services, with a core technical proposition centred on geomagnetic and multi-sensor fusion positioning that can work without dedicated additional hardware. The company makes money by licensing its platform to enterprises, developers, system integrators and venue operators through subscription-style SaaS, API access, per-venue licensing and enterprise agreements, with additional implementation and deployment services. Its customers appear to include teams building apps and operational systems for airports, hospitals, shopping centres, retail environments and other complex indoor venues.
Analyst Signal Briefing
Updated: 30 Jun 2026IndoorAtlas has released SDK version 3.8.1, introducing improvements to positioning performance, reliability, and deployment diagnostics. This technical update aligns with recent strategic statements from founder Janne Haverinen, who emphasised the company's commitment to enhancing the developer experience and expanding platform capabilities for location-aware applications. These developments reinforce the firm's focus on refining its core technology and supporting its developer ecosystem.
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Key insights about IndoorAtlas
Category Differentiation
IndoorAtlas is not a consumer maps app or a standard GPS navigation service. It is a B2B indoor positioning and wayfinding software platform sold to enterprises, developers and venue operators.
IndoorAtlas: About
IndoorAtlas operates a B2B software platform model. It provides proprietary indoor positioning infrastructure through SDKs and APIs, then layers higher-value applications such as mapping, wayfinding, geofencing, analytics and device tracking on top. Customers integrate the technology into their own mobile apps, backend systems or venue operations, while IndoorAtlas captures recurring software revenue plus deployment and onboarding fees for implementation-heavy projects.
How IndoorAtlas Works & Monetises
Business model analysis and core revenue streams
IndoorAtlas primarily monetises through SaaS and API-based subscription pricing. Commercial mechanisms indicated in the product data include tiered monthly API pricing, per-venue licensing, per-application or module-based licensing, enterprise contracts for larger deployments, and managed deployment services. Revenue therefore combines recurring software subscription income with usage-based API access and professional service fees tied to rollout and validation.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Service
Technology
Recent Signals (IndoorAtlas)
IndoorAtlas SDK 3.8.1 Released
IndoorAtlas has released SDK version 3.8.1, bringing further improvements to positioning performance, reliability, and deployment diagnostics. This release focuses on enhancing the overall positioning experience across a wide…
Read original sourceIndoorAtlas SDK 3.8.1 Released
IndoorAtlas has released SDK version 3.8.1, bringing further improvements to positioning performance, reliability, and deployment diagnostics.
Read original sourceCompany Leadership and Vision Update
Janne Haverinen, Founder, emphasizes the commitment to serving developers in building location-aware apps, reflecting a focus on enhancing the developer experience and expanding the platform's capabilities.
Read original sourceIndoorAtlas: Frequently Asked Questions
What is IndoorAtlas?
IndoorAtlas is a Finnish B2B software company that provides indoor positioning, mapping, navigation and location analytics technology for applications used inside buildings.
Who uses IndoorAtlas?
Its users are mainly enterprise software teams, developers, system integrators, venue operators, retailers, facilities teams and operations teams building indoor location-enabled services.
How does IndoorAtlas make money?
It earns revenue from SaaS subscriptions, API access, per-venue and enterprise licensing, and deployment or onboarding services.
Company Facts
- Founded
- 2012
- Headquarters
- Elektroniikkatie 8, FI-90590 Oulu, Finland
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- indooratlas.com