IndoorAtlas
Indoor positioning and indoor navigation software for enterprise applications.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- IndoorAtlas Oy
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- Elektroniikkatie 8, FI-90590 Oulu, Finland
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- indooratlas.com
What IndoorAtlas does
IndoorAtlas operates a B2B software platform model. It provides proprietary indoor positioning infrastructure through SDKs and APIs, then layers higher-value applications such as mapping, wayfinding, geofencing, analytics and device tracking on top. Customers integrate the technology into their own mobile apps, backend systems or venue operations, while IndoorAtlas captures recurring software revenue plus deployment and onboarding fees for implementation-heavy projects.
Category differentiation
IndoorAtlas is not a consumer maps app or a standard GPS navigation service. It is a B2B indoor positioning and wayfinding software platform sold to enterprises, developers and venue operators.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
IndoorAtlas is a Finnish B2B software company providing indoor positioning, mapping, navigation and location analytics technology for organisations building location-aware applications inside buildings. Its platform includes SDKs, REST APIs, wayfinding, geofencing, heatmaps, dwell-time analytics, asset tracking and deployment services, with a core technical proposition centred on geomagnetic and multi-sensor fusion positioning that can work without dedicated additional hardware. The company makes money by licensing its platform to enterprises, developers, system integrators and venue operators through subscription-style SaaS, API access, per-venue licensing and enterprise agreements, with additional implementation and deployment services. Its customers include teams building apps and operational systems for airports, hospitals, shopping centres, retail environments and other complex indoor venues.
Company news briefing
Briefing updated:
IndoorAtlas has released SDK version 3.8.1, introducing improvements to positioning performance, reliability, and deployment diagnostics. This technical update aligns with recent strategic statements from founder Janne Haverinen, who emphasised the company's commitment to enhancing the developer experience and expanding platform capabilities for location-aware applications. These developments reinforce the firm's focus on refining its core technology and supporting its developer ecosystem.
Business model & monetisation
IndoorAtlas primarily monetises through SaaS and API-based subscription pricing. Commercial mechanisms indicated in the product data include tiered monthly API pricing, per-venue licensing, per-application or module-based licensing, enterprise contracts for larger deployments, and managed deployment services. Revenue therefore combines recurring software subscription income with usage-based API access and professional service fees tied to rollout and validation.
- Platform subscriptions for positioning, mapping and navigation modules
- Software Subscription
- REST API and data API access
- Pay-per-Use
- Per-venue and enterprise licensing agreements
- Software Subscription
- Deployment and onboarding services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Service
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about IndoorAtlas
What is IndoorAtlas?
IndoorAtlas is a Finnish B2B software company that provides indoor positioning, mapping, navigation and location analytics technology for applications used inside buildings.
Who uses IndoorAtlas?
Its users are mainly enterprise software teams, developers, system integrators, venue operators, retailers, facilities teams and operations teams building indoor location-enabled services.
How does IndoorAtlas make money?
It earns revenue from SaaS subscriptions, API access, per-venue and enterprise licensing, and deployment or onboarding services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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