Proximi.io

The business model is B2B software infrastructure for location-aware digital experiences. proximi.io supplies a proprietary platform that combines mapping, positioning, routing and geofencing into developer-facing SDKs and APIs, plus a management portal for venue and map administration. Customers embed these capabilities into their own apps, kiosks and web experiences, rather than using a standalone consumer app.

Value is created by reducing the complexity of indoor positioning deployments and by unifying multiple location technologies in one platform. Revenue is then captured through recurring software subscriptions, licensed venue packages, enterprise pricing for advanced deployments and potentially usage-based billing tied to API calls or positioning events.

proximi.io is a private B2B software company that provides location technology for indoor and outdoor positioning, geofencing, mapping and navigation. Its platform is delivered through SDKs, APIs and a cloud management layer so enterprises, developers, system integrators and venue operators can build location-aware applications for mobile apps, websites and kiosks.

The company appears to generate revenue primarily from SaaS subscriptions and enterprise licensing, with additional monetisation through API or usage-based elements and onboarding-related implementation work. Its offering is aimed at organisations managing complex physical venues such as malls, hospitals and public spaces, where accurate wayfinding, floorplan visualisation and real-time positioning are operationally valuable.