Pointr
Enterprise indoor mapping and wayfinding software for venues and healthcare.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Pointr Ltd
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- Huddle: Office 1-10, The Fulham Centre, 20 Fulham Broadway, London, SW6 1AH
- Company size
- 10–49
- Market role
- MarTech Vendor
- Official website
- pointr.tech
What Pointr does
Pointr operates a B2B SaaS model centred on indoor mapping and location software. It creates value by helping customers deploy digital indoor maps, navigation, and location-aware experiences across venues and buildings, then manage those assets centrally through cloud software and integrations. The commercial model appears modular: customers can buy packaged map products, mapping-plus-location bundles, cloud management, and integration capabilities for specific workflows such as events, hospital navigation, or workplace systems.
Category differentiation
Pointr is not a consumer GPS maps app or a general outdoor navigation provider. It focuses on indoor mapping, wayfinding, and enterprise deployment for venues, hospitals, and events.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Pointr is a UK software company that provides indoor mapping, positioning, navigation, and related content management tools for complex physical environments such as hospitals, events, exhibition venues, and enterprise campuses. Its products include branded indoor maps, blue-dot wayfinding, geofencing, analytics, app-free QR access, map automation, and integration modules for enterprise and healthcare systems. The business generates revenue primarily from B2B software licensing and deployment-based contracts, selling platform access and modules to organisers, venue operators, healthcare providers, enterprises, and technology partners. Its value proposition is helping organisations digitise indoor spaces, improve visitor navigation, and manage map content centrally across apps, kiosks, web experiences, and operational systems.
Company news briefing
Briefing updated:
Pointr has progressed its indoor location suite with the introduction of MapScale® Galileo, advancing its agentic AI and AI-native mapping capabilities. This evolution builds upon the company’s integration into the Epic Showroom for healthcare wayfinding and its established presence across more than 3,000 global venues. Additionally, the release of a strategic RFP playbook for workplace mapping reinforces Pointr’s focus on streamlining large-scale procurement processes for enterprise clients.
Business model & monetisation
Pointr primarily monetises through SaaS licensing of its indoor mapping, positioning, and cloud content management products. Pricing is deployment-led and modular, with charges likely tied to venue or building rollouts, platform access, scale of mapped locations, and premium capabilities such as automated map creation, analytics, and enterprise integrations. Additional revenue comes from implementation and integration work, particularly for healthcare systems, event deployments, and connected enterprise systems.
- Indoor mapping and wayfinding platform licences
- Software Subscription
- Cloud map content management
- Software Subscription
- Enterprise integrations and deployment support
- Service Fee
- Premium automation and AI map generation modules
- Software Subscription
- Partner-led or deployment-based commercial arrangements
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Pointr
What is Pointr?
Pointr is a B2B software company that provides indoor mapping, positioning, navigation, and map management tools for venues, events, enterprises, and healthcare settings.
Who uses Pointr?
Its users include event organisers, venue operators, hospitals, enterprise IT teams, workplace operations teams, and developers integrating indoor navigation into digital experiences.
How does Pointr make money?
It makes money mainly through software licensing, deployment-based platform contracts, and paid integrations or premium modules for indoor mapping and location services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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