Pointr

Pointr operates a B2B SaaS model centred on indoor mapping and location software. It creates value by helping customers deploy digital indoor maps, navigation, and location-aware experiences across venues and buildings, then manage those assets centrally through cloud software and integrations. The commercial model appears modular: customers can buy packaged map products, mapping-plus-location bundles, cloud management, and integration capabilities for specific workflows such as events, hospital navigation, or workplace systems.

Pointr is a UK software company that provides indoor mapping, positioning, navigation, and related content management tools for complex physical environments such as hospitals, events, exhibition venues, and enterprise campuses. Its products include branded indoor maps, blue-dot wayfinding, geofencing, analytics, app-free QR access, map automation, and integration modules for enterprise and healthcare systems.

The business appears to generate revenue primarily from B2B software licensing and deployment-based contracts, selling platform access and modules to organisers, venue operators, healthcare providers, enterprises, and technology partners. Its value proposition is helping organisations digitise indoor spaces, improve visitor navigation, and manage map content centrally across apps, kiosks, web experiences, and operational systems.