Beonic

Beonic operates a B2B software model centred on a unified data layer for physical venues. It ingests operational and behavioural data from venue infrastructure, normalises it, and packages the resulting capabilities into modular software products for analytics, customer data management, marketing activation and in-venue messaging. The value proposition is improved operational efficiency, better visitor insight, stronger first-party data capture and revenue optimisation for venue operators and commercial teams.

Beonic is an Australian public software company that sells a cloud-based venue intelligence platform for physical environments including airports, shopping centres, stadiums and other large venues. Its platform aggregates data from WiFi, people-counting systems, cameras, LiDAR, CCTV and operational systems to provide analytics, dashboards, predictive insights and customer data capabilities. The company also offers marketing activation tools built on first-party venue data, including audience segmentation, campaign automation, guest WiFi data capture and in-venue display activation.

The business makes money primarily through recurring enterprise software subscriptions for its platform modules and associated data services. Its direct customers are venue operators, property owners, airport teams, marketing teams, IT teams, analysts and commercial managers that need to improve footfall visibility, optimise operations, build first-party customer data assets and activate targeted communications inside physical venues.