IP

Ad Fraud Prevention & Verification · AdTech Vendor · Data Provider / Broker

IPQS

Fraud detection and identity risk scoring APIs for online platforms.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
IPQualityScore LLC
Entity type
COMPANY
Founded
2011
Headquarters
United States
Company size
50–200
Market cluster / sector
Ad Fraud Prevention & Verification
Market role
AdTech Vendor · Data Provider / Broker
Official website
ipqualityscore.com

What IPQS does

IPQualityScore operates a B2B software model built around proprietary fraud, identity, and threat intelligence signals delivered through APIs, data feeds, and SaaS tools. It creates value by helping customers reduce fraud losses, block abusive traffic, improve onboarding quality, and automate risk decisions across digital workflows. The platform combines multiple data types such as IP, device, email, phone, URL, and behavioural signals into real-time scores and verification outputs that can be embedded directly into customer systems.

Category differentiation

This company is a fraud prevention and threat intelligence software vendor, not an ad network, publisher, or consumer app. It overlaps with security and trust vendors more than with traditional marketing or advertising technology providers.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

IPQualityScore is a private US software company that provides fraud prevention, identity verification, device intelligence, proxy detection, email and phone validation, malicious URL scanning, malware scanning, and threat intelligence products through APIs and SaaS delivery. Its products are designed for real-time integration into registration, login, payment, moderation, and transaction workflows, where customers need automated risk scoring and abuse prevention. The company makes money primarily by selling usage-based API and software access to businesses, with higher-volume and enterprise pricing for larger customers. Its customers are developers, fraud and security teams, fintechs, e-commerce platforms, marketplaces, ad tech platforms, email platforms, and other online services that need to assess identity quality, traffic risk, and malicious activity at scale.

Company news briefing

Briefing updated:

IPQualityScore (IPQS) has demonstrated its utility in the telecommunications sector, recently highlighting a partnership with Phone.com to reduce fraud and protect VoIP users. The company remains a primary reference for developer-led fraud detection, specifically for its expertise in VPN and proxy identification. These developments reinforce the company’s focus on providing specialised tools for real-time risk analysis and user validation across digital platforms.

Business model & monetisation

The company monetises through usage-based SaaS and API pricing. Customers typically pay for subscription plans or contracted usage tiers tied to lookup volume, API requests, data access, and feature scope. Enterprise monetisation includes custom contracts, higher-volume pricing, premium support, and access to on-premise or feed-based datasets.

Fraud and verification API usage
Pay-per-use and tiered API pricing
SaaS platform access
Subscription plans with volume tiers
Enterprise contracts
Custom pricing with higher limits and support
Threat intelligence feeds and datasets
Licensing or contracted data access

Products & capabilities

No products with linked sources are available in this view.

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Competitors & alternatives

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  • Enterprise software for bot, fraud and traffic abuse prevention.

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Side-by-side comparisons

Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

  • IPQS Flags New .me Domain as Phishing (Score 95)

    dev.to

    Domain Reputation & Fraud Detection · Recorded impact score: 3/5

    An author reports that IPQualityScore (IPQS) labeled a newly registered personal .me domain as "phishing" with a 95/100 risk score despite the domain having valid DNS, SPF, DMARC, no malware, no spam, no hosted content, and no traffic rank. The author submitted a correction request roughly a month earlier and received no substantive response as of 2026-08-29. The piece criticizes IPQS for opaque scoring (including a "risky_tld" flag and a displayed Cloudflare IP), the lack of evidence or explanation behind high-risk labels, and an unresponsive appeals process. The article warns that false positives from reputation/fraud-data vendors can disrupt customer onboarding, security workflows, and automated blocking decisions, and outlines recommended accountability and transparency changes for IPQS.

    • IPQualityScore (IPQS) classified a newly registered .me domain as phishing with a risk score of 95.
    • The domain had valid DNS, SPF enabled, DMARC enabled, no detected malware, no detected spam, no hosted content, and no traffic rank.

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Questions about IPQS

What is IPQualityScore?

IPQualityScore is a private US software company that provides fraud detection, identity verification, and threat intelligence APIs for online businesses.

Who uses IPQualityScore?

Its users include developers, fraud teams, security teams, fintechs, e-commerce companies, marketplaces, ad tech platforms, and other digital services.

How does IPQualityScore make money?

It makes money through usage-based API pricing, software subscriptions, enterprise contracts, and data or threat intelligence feed access.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

18 publicly documented primary sources and citations linked across the market graph.

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