Red Sift
Cybersecurity SaaS for email, domain and brand risk remediation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Redsift Limited
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- United Kingdom
- Company size
- 50–200
- Market role
- B2B SaaS Provider
- Official website
- redsift.com
What Red Sift does
Red Sift operates a multi-product B2B SaaS model built around a shared cloud platform. It creates value by continuously monitoring domains, email infrastructure and public-facing assets, surfacing risks, automating investigation and guiding remediation. The platform architecture supports modular adoption, allowing customers to start with a specific use case such as DMARC enforcement and expand into adjacent products such as brand protection or DNS risk monitoring. This structure improves land-and-expand economics and increases account value over time.
Category differentiation
Red Sift is a cybersecurity SaaS vendor, not an advertising, martech or email delivery platform. It focuses on email authentication, DNS risk, brand impersonation and external asset security rather than media buying or customer messaging.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Redsift Limited, trading as Red Sift, is a private UK cybersecurity software company that sells a cloud-based B2B platform for cyber-resilience. Its Pulse Platform unifies monitoring, investigation and remediation across email authentication, domain security, certificates, brand impersonation and external-facing assets. Core products include OnDMARC, Brand Trust, DNS Guardian, Radar and Radar Lite. The company serves security teams, IT operations, email infrastructure owners, brand protection teams and managed service providers. Red Sift generates revenue primarily through recurring SaaS subscriptions, with tiered pricing based on usage, feature access and enterprise complexity. Its commercial model combines direct enterprise sales with freemium and trial-led acquisition, using free scanning tools to drive adoption before expanding into paid modules and broader platform contracts. The business is funded by institutional venture capital and remains operationally active in the UK and Europe.
Company news briefing
Briefing updated:
Red Sift has launched BIMI Maker, a self-service tool designed to streamline the application process for Verified Mark and Common Mark certificates. The tool aims to remove adoption barriers for brand logo display in email inboxes, supporting increased email engagement through verified identification standards.
Business model & monetisation
Red Sift monetises through recurring software subscriptions with tiered plans based on usage volume, functionality and organisational requirements. It uses a freemium entry motion through Radar Lite and other no-cost assessments, then converts qualified users into paid subscriptions for OnDMARC and other modules. Additional revenue is created through cross-selling platform applications, enterprise contracts, support packages and integration-led upsell into broader cyber-resilience workflows.
- Platform and module subscriptions
- Software Subscription
- Enterprise contracts with advanced support and integrations
- Software Subscription
- Freemium-to-paid conversion from free scanning tools
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Introducing Red Sift BIMI Maker, a first-of-its-kind mark certificate tool
Recorded impact score: 3/5
Red Sift BIMI Maker takes your logo from an image file to a filed BIMI certificate application, streamlined through either a Verified Mark Certificate (VMC) or Common Mark Certificate (CMC).
Red Sift Launches BIMI Maker for Email Logos
Email & Newsletter · Recorded impact score: 2/5
Red Sift has launched BIMI Maker, a free AI-powered self-service tool that enables brands to get their logos displayed in email inboxes via BIMI (Brand Indicators for Message Identification). The tool guides users through preparing logos, checking email authentication, and applying for Verified Mark Certificates (VMC) or Common Mark Certificates (CMC). It aims to remove barriers like trademark and design requirements that have prevented adoption. Currently, about 50,000 domains publish BIMI records, but only 6,500 have certificates for logo display. Red Sift claims BIMI can increase email open rates by 39%.
- Red Sift launched BIMI Maker, a free AI-powered self-service tool for BIMI certificate preparation.
- The tool assists with logo conversion, authentication checks, and certificate application (VMC or CMC).
Explore company relationships
Questions about Red Sift
What is Red Sift?
Red Sift is a UK-based B2B cybersecurity SaaS company that provides a cloud platform for email authentication, domain security, brand protection and external risk remediation.
Who uses Red Sift?
Security teams, IT operations, email and DNS administrators, brand protection teams, legal teams and managed service providers use Red Sift.
How does Red Sift make money?
Red Sift makes money through recurring SaaS subscriptions, enterprise platform contracts, support packages and expansion from free tools into paid modules.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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