Rubrik

Rubrik operates a B2B enterprise software model built around a unified cyber resilience platform. It creates value by helping organisations protect, monitor, govern, and recover data and identity systems across complex hybrid environments. Revenue is generated through recurring subscriptions for core platform access and modular add-ons, with additional value from managed storage and support services embedded into multi-year enterprise contracts.

Rubrik is a US enterprise software company focused on cyber resilience, data protection, and recovery across hybrid, on-premises, SaaS, and multi-cloud environments. Its core offering, Rubrik Security Cloud, provides a unified control plane for backup, threat detection, cyber recovery, identity resilience, and data security posture management. The company sells primarily to enterprise IT, security, compliance, and infrastructure teams that need to protect business data and restore operations after cyber incidents or outages.

Rubrik makes money mainly through recurring software subscriptions and associated enterprise agreements, with pricing tied to data under management, protected workloads, feature tiers, and managed services such as cloud vaulting. Its acquisition of Laminar expanded its posture management capabilities, reinforcing a strategy of moving beyond traditional backup into broader data security and operational resilience.