Footmarks

Footmarks is a US-based private B2B software company that provides enterprise asset tracking, retail execution visibility and compliance analytics. Its platform connects BLE beacons, mobile touchpoints and cloud dashboards to help customers monitor where physical assets are deployed, whether in-store programmes were executed correctly, and how long displays, kiosks or equipment remain active across chains, regions and accounts. The company appears to sell primarily to large consumer packaged goods brands, retail merchandising organisations, logistics operators and internal enterprise IT, finance and operations teams. It generates revenue through enterprise SaaS contracts tied to deployment scale, tracked assets, integrations and associated implementation requirements, with value rooted in reducing asset loss, improving execution compliance, supporting audits and linking field activity to operational and financial outcomes.