Footmarks
Enterprise SaaS for tracking retail assets and execution compliance.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Footmarks, Inc.
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- 3326 160TH AVE SE, #220, Bellevue, WA 98008, US
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- footmarks.com
What Footmarks does
Footmarks operates a B2B enterprise software model centred on cloud-based asset tracking and operational analytics. The platform ingests telemetry from BLE beacons and mobile touchpoints, processes that data in a central system, and presents dashboards, alerts, workflows and exports for operational, financial and compliance use cases. It creates value by giving enterprises continuous visibility into physical assets and in-store programmes that are otherwise difficult to audit across distributed retail environments.
Category differentiation
Footmarks is not a footfall analytics app or a consumer location-sharing service. It is a B2B enterprise platform for tracking physical assets and retail execution across distributed operations.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Footmarks is a US-based private B2B software company that provides enterprise asset tracking, retail execution visibility and compliance analytics. Its platform connects BLE beacons, mobile touchpoints and cloud dashboards to help customers monitor where physical assets are deployed, whether in-store programmes were executed correctly, and how long displays, kiosks or equipment remain active across chains, regions and accounts. The company sells primarily to large consumer packaged goods brands, retail merchandising organisations, logistics operators and internal enterprise IT, finance and operations teams. It generates revenue through enterprise SaaS contracts tied to deployment scale, tracked assets, integrations and associated implementation requirements, with value rooted in reducing asset loss, improving execution compliance, supporting audits and linking field activity to operational and financial outcomes.
Business model & monetisation
The company monetises through sales-led enterprise SaaS agreements. Pricing is not public, but the supplied product analysis indicates contracts are based on the number of tracked assets, deployment scale, integration scope and contract duration, with possible additional charges for hardware such as BLE beacons and implementation or configuration work. The commercial logic is value-based: customers pay for better compliance, lower asset loss, stronger audit readiness and improved sales execution.
- Enterprise asset tracking platform subscriptions
- Software Subscription
- Fixed asset compliance and analytics modules
- Software Subscription
- Integration and deployment support
- Service Fee
- Hardware-linked deployment components
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Footmarks
What is Footmarks?
Footmarks is a private US enterprise software company that tracks physical retail and field assets using BLE, mobile touchpoints and cloud analytics.
Who uses Footmarks?
Its users are mainly large CPG brands, retail merchandising teams, logistics operators, finance teams and enterprise IT or operations staff.
How does Footmarks make money?
It appears to make money through enterprise SaaS contracts, with pricing likely tied to asset volume, deployment scope, integrations and related implementation needs.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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