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Hero Delicia Campaign Uses Breakfast Wordplay

Swiss brand Hero launched a creative campaign for its Delicia jam that uses humorous breakfast-themed wordplay to communicate a lower-sugar product promise while retaining enjoyment. The campaign was developed by Zurich creative agency Inhalt und Form and media-planned/executed by iundf Media. Four headline variations — e.g., “Weniger Zucker, mehr Konfi-dence” — riff on Swiss breakfast terms and link to the existing claim “Iss richtig Zmorge.” The campaign has been delivered on social media and via Digital-Out-of-Home (DOOH) screens in Coop Megastores across Switzerland since mid-March. The article was published on 2026-04-29 and includes credits for marketing and agency leads involved in the work.

Developer Guide: PDF to JSON Without ML Training

A 2026 developer guide describes practical, production-ready patterns for extracting structured JSON from PDFs using Large Language Models (LLMs) without training custom ML models. The article frames PDF extraction as four eras and recommends starting new projects with LLM-based extraction (GPT-4V, Claude, Gemini) while retaining layout-aware OCR for high-volume regulated workflows. Key operational patterns include page-by-page extraction, choosing image vs. text mode, and strict JSON Schema enforcement to prevent hallucinations. The guide covers confidence scoring, multipage merge strategies, cost-optimization tactics, compliance (EU residency options and model-training opt-outs), and scenarios where LLMs are not appropriate. The author notes they packaged the approach into an API (parseflow.dev) offering a 100-pages/month free tier. Published 2026-04-28.

SaySo launches short-form news video app

SaySo, a short-form video app from Caliber (formerly The News Movement), launched on iOS in the U.S. and Canada on April 17, 2026 after a private beta that began in November. The app delivers curated news from vetted creators and independent journalists, using a Daily Digest that refreshes every 20 hours, an Explore page, and conventional social features (follow, like, save, comment, share). SaySo requires creators to embed sources in videos and combines human and AI moderation with source validation; it is developing a crowdsourced "community notes" fact-checking feature. At launch the app onboarded roughly 30 creators; Caliber plans a UK launch in summer 2026 and further international expansion through 2027.