Shelftrak

Shelftrak operates a B2B software model centred on retail execution measurement and shelf analytics. It creates value by turning in-store imagery and audit inputs into actionable data for commercial and category teams. The business appears to monetise through enterprise SaaS deployments, with additional value potentially created through bundled data collection, audit support, and managed tracking programmes for larger retail rollouts.

Shelftrak is a UK-based retail intelligence software business focused on measuring and improving in-store retail execution. Its platform converts shelf photos into structured SKU-level data and operational insights, helping brands and retailers track planogram compliance, share of shelf, pricing, promotions, and stock availability. The product combines image recognition, field data capture, and human verification to improve accuracy in complex store environments.

The company makes money primarily by selling B2B software and likely related managed deployment services to FMCG brands, retailers, trade marketing teams, category managers, and field sales organisations. Its commercial value proposition is rooted in giving customers faster and more reliable visibility into on-shelf conditions so they can improve merchandising compliance, promotional execution, and retail performance.