Observed Signal · Sep 16, 2026 · Market Signal · Source: Shelftrak · Impact: 3/5
Shelftrak Publishes New Insights on American Whiskey and Travel Retail Shopper Trends
Shelftrak's blog features new articles including 'American Whiskey's Global Shelf Looks Stable. Shelftrak Data Reveals Otherwise.' and 'The Travel Retail Shopper is Changing. is the Shelf Keeping Up?' among others, highlighting data-driven insights on retail execution and travel retail trends.
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Recent verified developments and strategic activity across this market segment.
RDSolutions Launches ShelfGain for In-Store Execution
RDSolutions, a retail intelligence and execution firm, has launched ShelfGain, a data-driven merchandising platform. The platform identifies store-level availability and execution issues using first and third-party data, prioritizes them by revenue impact, and deploys RDSolutions' national field team to resolve them. ShelfGain aims to reduce lost sales caused by on-shelf availability problems, such as stock left in back rooms, and provides photographic proof of execution. The platform enables brands to direct field resources to stores with the highest sales risk instead of following fixed schedules. This addresses the challenge of converting retail data into targeted in-store action, which Coresight Research estimates accounts for 5.5% of lost gross sales due to in-store inefficiencies.
Location Intelligence for Retail: The Decisions Behind Store Success
New blog posts added: 'Location Intelligence for Retail: The Decisions Behind Store Success' (Sep 15, 2026), 'Store Location Data: The Signals That Separate a Promising Site From a Costly Mistake' (Sep 14, 2026), 'Trade Area Demographics: What Market Averages Hide' (Sep 11, 2026), 'How Accurate Is Foot Traffic Data? Six Decisions Behind the Number' (Sep 10, 2026), and 'Foot Traffic Trends and Analysis: Stop Guessing Where Your Next Location Should Be' (Sep 2, 2026).
Retail Media 3.0: The Shelf Now Decides
The article argues that Retail Media has evolved from a tactical commerce tool into a strategic, full-fledged media channel—'Retail Media 3.0'—driven by retailers' first-party purchase data and improved measurement. It highlights the growing importance of Retail Media Networks (RMNs), the rise of in-store digital media at the point of sale, and the efficacy of combining OOH/DOOH branding with retail activation to drive measurable sales. The author recommends CMOs prioritise data infrastructure (including clean rooms), integrate organisation silos (e‑commerce, trade marketing, brand and media), and form deep partnerships with a limited set of high-performing RMNs while employing standardised metrics to compare Retail Media with other channels.
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