StayinFront

StayinFront operates a vertical enterprise software model built around recurring licences for retail execution and CRM workflows. It creates value by embedding itself into daily field operations for consumer goods and life sciences teams, then extending account value through adjacent modules such as analytics, image recognition, AI-guided selling and AR-assisted sales presentations. Its products function as operational systems of record and execution layers for in-store sales, merchandising and compliance processes.

StayinFront is a US-based B2B software company providing enterprise retail execution, field sales automation and CRM products, primarily for consumer goods organisations and selected life sciences teams. Its platform suite includes retail execution workflow software, mobile CRM, shelf analytics and image recognition, predictive guided selling, and sales enablement tools used by field representatives and sales operations teams during store visits and account management.

The business makes money mainly through enterprise SaaS subscriptions, with pricing likely structured around organisation size, users, deployment scope and optional modules. StayinFront appears to sell into larger field-heavy organisations that need operational control over store visits, merchandising, compliance, order capture and sales planning. The company was acquired by Redcentric plc in February 2024, but the operating business appears to remain active.