StayinFront
Enterprise retail execution and CRM software for field sales teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- StayinFront, Inc.
- Entity type
- COMPANY
- Founded
- 2000
- Headquarters
- 107 Little Falls Rd, Fairfield, NJ 07004, United States
- Company size
- 201–500
- Market role
- MarTech Vendor
- Official website
- stayinfront.com
What StayinFront does
StayinFront operates a vertical enterprise software model built around recurring licences for retail execution and CRM workflows. It creates value by embedding itself into daily field operations for consumer goods and life sciences teams, then extending account value through adjacent modules such as analytics, image recognition, AI-guided selling and AR-assisted sales presentations. Its products function as operational systems of record and execution layers for in-store sales, merchandising and compliance processes.
Category differentiation
StayinFront is a B2B enterprise software provider for retail execution and field CRM, not a consumer retail brand or a generic marketing agency. It is distinct from broad horizontal CRM suites because its products are tailored to in-store execution, merchandising and field sales workflows.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
StayinFront is a US-based B2B software company providing enterprise retail execution, field sales automation and CRM products, primarily for consumer goods organisations and selected life sciences teams. Its platform suite includes retail execution workflow software, mobile CRM, shelf analytics and image recognition, predictive guided selling, and sales enablement tools used by field representatives and sales operations teams during store visits and account management. The business makes money mainly through enterprise SaaS subscriptions, with pricing likely structured around organisation size, users, deployment scope and optional modules. StayinFront sells into larger field-heavy organisations that need operational control over store visits, merchandising, compliance, order capture and sales planning. The company was acquired by Redcentric plc in February 2024, but the operating business remains active.
Company news briefing
Briefing updated:
StayinFront has expanded its global footprint by entering a long-term partnership with Grupo Cosmic to deploy its Retail Optimisation Platform across Mexico and Latin America, supporting over 10,000 associates. This follows the signing of two additional multi-year licensing agreements with leading contract sales organisations. These developments reinforce the company’s focus on leveraging AI and machine learning to deliver measurable ROI through its mobile, cloud-based retail execution solutions.
Business model & monetisation
StayinFront monetises primarily through enterprise SaaS licensing and subscription contracts for its retail execution and CRM platforms. Commercial terms are likely negotiated by deployment scope, user count, module bundle and enterprise requirements, with separate upsell potential for analytics, AI-guided selling, image recognition and AR capabilities. Additional revenue comes from implementation, configuration, integration and support services attached to enterprise roll-outs.
- Retail execution platform subscriptions
- Software Subscription
- Mobile CRM subscriptions
- Software Subscription
- Analytics, AI and image recognition modules
- Software Subscription
- Implementation, configuration and support
- Service Fee
- AR visualisation modules
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
StayinFront Announces New Partnerships, Executive Appointments, and Product Renaming
Recorded impact score: 3.5/5
StayinFront announced a multi-year licensing agreement with a global cleaning and household goods leader in LATAM, the appointment of Fraser Neil as Commercial & Strategic Director EMEA, expansion of a snack food partnership in France, and promotion of Aaron Eccleston to Managing Director APAC. Additionally, the Interactive Shelf product has been renamed to Shelf Builder.
Transforming Field Selling with Real Time Data and Intelligent AI
Recorded impact score: 4/5
Through a five-step, AI-powered journey to grow revenue, the StayinFront Retail Optimization Platform (ROP) empowers field teams at every stage of the sales cycle.
Guy Brook Joins StayinFront as EMEA Commercial & Growth Director
Recorded impact score: 3/5
StayinFront, Inc., a global leader in mobile, cloud-based retail optimization solutions, is pleased to announce the appointment of Guy Brook as EMEA Commercial & Growth Director.
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Questions about StayinFront
What is StayinFront?
StayinFront is a B2B software company that provides retail execution, field sales and CRM platforms for consumer goods and life sciences organisations.
Who uses StayinFront?
Its users include consumer goods field teams, merchandisers, sales operations leaders, trade marketing teams and regulated life sciences sales organisations.
How does StayinFront make money?
It primarily earns revenue from enterprise SaaS subscriptions, with additional income from implementation, configuration, support and add-on modules.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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