COMPANY

BeMyEye

BeMyEye is a retail execution software and crowdsourced in-store intelligence platform.

Analyst Perspective

BeMyEye is a UK-headquartered retail execution and retail intelligence company serving brands, retailers, agencies, field teams, and retail technology partners. Its product set combines mobile store-audit workflows, analytics dashboards, image recognition, SDK and API integrations, and on-demand crowdsourced field data collection. The company uses a mix of proprietary software and managed data collection to help customers monitor shelf availability, pricing, promotions, compliance, and team performance across physical retail environments. The business makes money through SaaS subscriptions, enterprise platform licensing, SDK and integration access, and paid audit or mystery shopping programmes delivered through its crowd network. Its customers are primarily consumer goods brands, retailers, merchandising teams, agencies, and retail operations teams that need faster and more scalable in-store visibility than traditional manual audits alone.

Analyst Signal Briefing

Updated: 2 Jul 2026

BeMyEye has appointed Luca Pagano as Chief Executive Officer, following the company’s expansion through the acquisitions of LocalEyes and Task 360. Additionally, Red Bull has selected BeMyEye’s AI-powered image recognition technology to optimise retail execution in collaboration with Acosta. These developments highlight a transition in leadership and the continued commercialisation of the firm’s computer vision capabilities.

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Category Differentiation

BeMyEye is not an advertising technology platform or consumer marketplace. It is a retail execution, image recognition, and crowdsourced in-store intelligence business focused on physical retail visibility.

BeMyEye: About

BeMyEye operates a hybrid B2B software and retail intelligence model. It provides enterprise software for field execution, shelf analytics, and image recognition, while also supplying on-demand store data through a managed crowd network. This creates value by combining workflow software, analytics, and external field collection capacity into one operating layer for in-store retail visibility.

How BeMyEye Works & Monetises

Business model analysis and core revenue streams

BeMyEye uses a hybrid monetisation model. Revenue comes from recurring SaaS subscriptions for its retail execution and analytics platform, enterprise pricing for image recognition and SDK access, and project-based or usage-based fees for audits, mystery shopping, and retail intelligence programmes. It also captures margin between what enterprise clients pay for crowdsourced field data and what contributors are paid per task through the consumer app.

Revenue Channels

Retail execution platform subscriptionsSaaS subscription
On-demand audits and mystery shopping programmesService fee / managed service
Crowdsourced retail intelligence data servicesProject-based data-as-a-service
SDK and API accessSoftware licensing / usage-based access

Products & Services in Categories

Verified structural categorizations from the graph

Recent Signals (BeMyEye)

BeMyEyeJul 2, 2026

Red Bull has chosen BeMyEye Image Recognition for AI-Powered Retail Execution with Acosta

Red Bull has chosen BeMyEye Image Recognition for AI-Powered Retail Execution with Acosta

Read original source
BeMyEyeMay 3, 2026

Leadership Changes at BeMyEye

Luca Pagano has been appointed as the new Chief Executive Officer, succeeding the previous leadership. The company has also highlighted its growth and acquisitions, including LocalEyes and Task 360.

Read original source
BeMyEyeMay 3, 2026

Red Bull has chosen BeMyEye Image Recognition for AI-Powered Retail Execution with Acosta

Red Bull has partnered with BeMyEye to utilize their image recognition technology for enhanced retail execution.

Read original source

BeMyEye: Frequently Asked Questions

What is BeMyEye?

BeMyEye is a retail execution and retail intelligence company that combines store-audit software, image recognition, analytics, and crowdsourced field data collection.

Who uses BeMyEye?

Its paying customers are consumer goods brands, retailers, agencies, field sales teams, category managers, and retail technology partners that need store-level visibility and audit automation.

How does BeMyEye make money?

It earns revenue from SaaS subscriptions, enterprise software access, SDK and integration licensing, and paid audit or mystery shopping programmes delivered as managed retail intelligence services.

Company Facts

Founded
2011
Headquarters
6-8 Tokenhouse Yard, London, United Kingdom
Core Segment
Data Provider / Broker
Company Size
<10
Official Link
bemyeye.com