BeMyEye
BeMyEye is a retail execution software and crowdsourced in-store intelligence platform.
Analyst Perspective
BeMyEye is a UK-headquartered retail execution and retail intelligence company serving brands, retailers, agencies, field teams, and retail technology partners. Its product set combines mobile store-audit workflows, analytics dashboards, image recognition, SDK and API integrations, and on-demand crowdsourced field data collection. The company uses a mix of proprietary software and managed data collection to help customers monitor shelf availability, pricing, promotions, compliance, and team performance across physical retail environments. The business makes money through SaaS subscriptions, enterprise platform licensing, SDK and integration access, and paid audit or mystery shopping programmes delivered through its crowd network. Its customers are primarily consumer goods brands, retailers, merchandising teams, agencies, and retail operations teams that need faster and more scalable in-store visibility than traditional manual audits alone.
Analyst Signal Briefing
Updated: 2 Jul 2026BeMyEye has appointed Luca Pagano as Chief Executive Officer, following the company’s expansion through the acquisitions of LocalEyes and Task 360. Additionally, Red Bull has selected BeMyEye’s AI-powered image recognition technology to optimise retail execution in collaboration with Acosta. These developments highlight a transition in leadership and the continued commercialisation of the firm’s computer vision capabilities.
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Key insights about BeMyEye
Category Differentiation
BeMyEye is not an advertising technology platform or consumer marketplace. It is a retail execution, image recognition, and crowdsourced in-store intelligence business focused on physical retail visibility.
BeMyEye: About
BeMyEye operates a hybrid B2B software and retail intelligence model. It provides enterprise software for field execution, shelf analytics, and image recognition, while also supplying on-demand store data through a managed crowd network. This creates value by combining workflow software, analytics, and external field collection capacity into one operating layer for in-store retail visibility.
How BeMyEye Works & Monetises
Business model analysis and core revenue streams
BeMyEye uses a hybrid monetisation model. Revenue comes from recurring SaaS subscriptions for its retail execution and analytics platform, enterprise pricing for image recognition and SDK access, and project-based or usage-based fees for audits, mystery shopping, and retail intelligence programmes. It also captures margin between what enterprise clients pay for crowdsourced field data and what contributors are paid per task through the consumer app.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Recent Signals (BeMyEye)
Red Bull has chosen BeMyEye Image Recognition for AI-Powered Retail Execution with Acosta
Red Bull has chosen BeMyEye Image Recognition for AI-Powered Retail Execution with Acosta
Read original sourceLeadership Changes at BeMyEye
Luca Pagano has been appointed as the new Chief Executive Officer, succeeding the previous leadership. The company has also highlighted its growth and acquisitions, including LocalEyes and Task 360.
Read original sourceRed Bull has chosen BeMyEye Image Recognition for AI-Powered Retail Execution with Acosta
Red Bull has partnered with BeMyEye to utilize their image recognition technology for enhanced retail execution.
Read original sourceBeMyEye: Frequently Asked Questions
What is BeMyEye?
BeMyEye is a retail execution and retail intelligence company that combines store-audit software, image recognition, analytics, and crowdsourced field data collection.
Who uses BeMyEye?
Its paying customers are consumer goods brands, retailers, agencies, field sales teams, category managers, and retail technology partners that need store-level visibility and audit automation.
How does BeMyEye make money?
It earns revenue from SaaS subscriptions, enterprise software access, SDK and integration licensing, and paid audit or mystery shopping programmes delivered as managed retail intelligence services.
Company Facts
- Founded
- 2011
- Headquarters
- 6-8 Tokenhouse Yard, London, United Kingdom
- Core Segment
- Data Provider / Broker
- Company Size
- <10
- Official Link
- bemyeye.com
