BeMyEye

The business operates a B2B enterprise data and software model layered on top of a managed crowdsourcing network. On the supply side, it recruits and manages a large community of freelance auditors who perform short in‑store missions, capturing photos and survey data via a mobile app. On the demand side, it sells to brands and retailers a combination of: (1) software modules for field teams (mobile audit app), (2) an analytics and “retail execution cockpit” for managers, and (3) image-recognition capabilities that convert shelf photos into KPIs.

Value is created by giving customers scalable, near‑real‑time visibility of in‑store execution quality across many outlets and markets, without needing to expand their own field force. The company orchestrates audits, applies AI and human review to generate structured KPIs, and surfaces them in dashboards and APIs so customers can prioritise corrective actions and improve sales execution ROI. Margins come from the gap between what enterprise customers pay per audit or programme and what is paid out to the freelance crowd, plus recurring software and service fees.

BeMyEye is a UK-headquartered retail execution and in‑store data platform that combines a large crowd of freelance auditors with image-recognition technology. It provides brands and retailers with shelf-level KPIs, photo evidence and analytics on availability, pricing, promotion and merchandising across offline stores.

The company monetises through enterprise contracts with consumer packaged goods (CPG) brands, retailers and agencies for access to its analytics cockpit, field apps and real‑time image recognition, plus per‑mission fees for crowdsourced audits. Gig workers are paid per task via the worker app, but businesses are the paying customers.