BeMyEye
Retail execution software and crowdsourced in-store intelligence platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- BEMYEYE UK LIMITED
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- 6-8 Tokenhouse Yard, London, United Kingdom
- Company size
- <10
- Market role
- Data Provider / Broker
- Official website
- bemyeye.com
What BeMyEye does
BeMyEye operates a hybrid B2B software and retail intelligence model. It provides enterprise software for field execution, shelf analytics, and image recognition, while also supplying on-demand store data through a managed crowd network. This creates value by combining workflow software, analytics, and external field collection capacity into one operating layer for in-store retail visibility.
Category differentiation
BeMyEye is not an advertising technology platform or consumer marketplace. It is a retail execution, image recognition, and crowdsourced in-store intelligence business focused on physical retail visibility.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
BeMyEye is a UK-headquartered retail execution and retail intelligence company serving brands, retailers, agencies, field teams, and retail technology partners. Its product set combines mobile store-audit workflows, analytics dashboards, image recognition, SDK and API integrations, and on-demand crowdsourced field data collection. The company uses a mix of proprietary software and managed data collection to help customers monitor shelf availability, pricing, promotions, compliance, and team performance across physical retail environments. The business makes money through SaaS subscriptions, enterprise platform licensing, SDK and integration access, and paid audit or mystery shopping programmes delivered through its crowd network. Its customers are primarily consumer goods brands, retailers, merchandising teams, agencies, and retail operations teams that need faster and more scalable in-store visibility than traditional manual audits alone.
Company news briefing
Briefing updated:
BeMyEye has appointed Luca Pagano as Chief Executive Officer, following the company’s expansion through the acquisitions of LocalEyes and Task 360. Additionally, Red Bull has selected BeMyEye’s AI-powered image recognition technology to optimise retail execution in collaboration with Acosta. These developments highlight a transition in leadership and the continued commercialisation of the firm’s computer vision capabilities.
Business model & monetisation
BeMyEye uses a hybrid monetisation model. Revenue comes from recurring SaaS subscriptions for its retail execution and analytics platform, enterprise pricing for image recognition and SDK access, and project-based or usage-based fees for audits, mystery shopping, and retail intelligence programmes. It also captures margin between what enterprise clients pay for crowdsourced field data and what contributors are paid per task through the consumer app.
- Retail execution platform subscriptions
- SaaS subscription
- On-demand audits and mystery shopping programmes
- Service fee / managed service
- Crowdsourced retail intelligence data services
- Project-based data-as-a-service
- SDK and API access
- Software licensing / usage-based access
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about BeMyEye
What is BeMyEye?
BeMyEye is a retail execution and retail intelligence company that combines store-audit software, image recognition, analytics, and crowdsourced field data collection.
Who uses BeMyEye?
Its paying customers are consumer goods brands, retailers, agencies, field sales teams, category managers, and retail technology partners that need store-level visibility and audit automation.
How does BeMyEye make money?
It earns revenue from SaaS subscriptions, enterprise software access, SDK and integration licensing, and paid audit or mystery shopping programmes delivered as managed retail intelligence services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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