Storesight

Storesight's Transformation and Mission

Storesight is a retail technology company built to give CPG brands a competitive edge at the shelf. We're powered by AI, fueled by data, and driven by outcomes. As a newly unified company, our mission is clear: to make retail execution as intelligent, scalable, and actionable as possible.

TikTok Ventures into Music; Indonesia Blocks Access to Online Services Over Moderation Laws - ExchangeWire.com

ByteDance, the parent company of TikTok, filed a trademark with the US Patent and Trademark Office for a service called 'TikTok Music', suggesting the platform may expand into music streaming by enabling livestreamed audio and video programming in areas such as entertainment, fashion, sports, and current events. In Indonesia, the government blocked access to several major online services, including Steam, PayPal, and Yahoo, for failing to comply with MR5 content moderation laws that require private electronic system providers to register with a government database; the law also permits data collection on users and directs removal of content deemed to disturb public order. Separately, Spotify announced the acquisition of Findaway for USD 123 million, a move to add audiobook creation, issuing, and monetization capabilities to the platform, with CEO Daniel Ek calling audiobooks a 'massive opportunity' and signaling that integration would come soon.

AdExplainer: What Are The Different Types Of Video Game Ads?

AdExchanger's AdExplainer surveys the broad landscape of video game advertising, expanding beyond digital billboards to cover intrinsic and native in-game ads, around-the-game placements, and sponsorships on gaming channels. Intrinsic in-game ads are split into static (hardcoded) and dynamic (modifiable) formats, with dynamic ads potentially filled via in-game ad exchanges or direct deals. Around-the-game ads include display ads in start/pause menus and interstitial pre-roll and mid-roll videos, with rewarded ads being particularly popular due to optional in-game rewards. The piece also highlights influencer marketing, esports sponsorships, and advertising on streaming platforms like Twitch and YouTube, plus metaverse-related experiences. Open-web programmatic in-game advertising remains nascent, mostly sold through private marketplaces, and programmatic spend is largely focused on acquisition campaigns for other games. The article cites industry voices and examples (e.g., branded Fortnite experiences) to illustrate these trends.