Storesight

TikTok Ventures into Music; Indonesia Blocks Access to Online Services Over Moderation Laws - ExchangeWire.com

ByteDance, the parent company of TikTok, filed a trademark with the US Patent and Trademark Office for a service called 'TikTok Music', suggesting the platform may expand into music streaming by enabling livestreamed audio and video programming in areas such as entertainment, fashion, sports, and current events. In Indonesia, the government blocked access to several major online services, including Steam, PayPal, and Yahoo, for failing to comply with MR5 content moderation laws that require private electronic system providers to register with a government database; the law also permits data collection on users and directs removal of content deemed to disturb public order. Separately, Spotify announced the acquisition of Findaway for USD 123 million, a move to add audiobook creation, issuing, and monetization capabilities to the platform, with CEO Daniel Ek calling audiobooks a 'massive opportunity' and signaling that integration would come soon.

IDFA, Anti-Competition, and the Refocusing of Ad Tech - ExchangeWire.com

An ExchangeWire explainer examines Apple’s IDFA deprecation in iOS 14 and the new App Tracking Transparency framework, framing them as a pivotal shift toward privacy in ad tech. The piece notes that IDFA removal will complicate in-app audience identification, retargeting, measurement, and attribution, with SKAdNetwork offering a less informative alternative. Publishers may see CPMs fall as audiences become less addressable, while Apple’s own platforms retain broader data access. The article also highlights ongoing antitrust tensions, including Apple’s subpoena of Valve in the Epic Games dispute and Facebook’s frustration over data-tracking practices. It argues that the industry could reimagine digital advertising around privacy-first, opt-in models and identity solutions, particularly as Google moves to drop cross-site identifiers and Chrome’s cookie tracking evolves toward a GAID replacement.

Apple’s Attribution Fix For Safari Explained

Apple published a privacy-preserving ad click attribution API built into Safari, enabling limited, cookie-free click-to-conversion tracking. The feature is experimental and currently available only in a preview version, requiring manual enablement; Apple plans to default it later this year. The API stores ad click data on the hosting page using two attributes, adDestination and adCampaignID, and reports conversions directly to the browser with a 24–48 hour delay, restricting data shared with buyers, sellers, and third parties. It also constrains to 64 conversion events per advertiser and only a small number of campaigns can be measured simultaneously. Apple is pitching the approach as a W3C standard to encourage broader browser adoption, as Firefox and Chrome move to curb third-party cookies and fingerprinting and as a counterpart to SKAdnetwork.