Roam
B2B location intelligence software for tracking, enrichment and analytics.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Roam B.V.
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Van Baerlestraat 126 1, Amsterdam, 1071 BD
- Company size
- 10–49
- Market role
- Data Provider / Broker
- Official website
- roam-geo.com
What Roam does
Roam operates a B2B software and data model. It embeds proprietary location collection technology into client mobile apps through an SDK, processes the resulting signals, and turns them into analytics, enrichment, and activation-ready datasets. Value is created by helping enterprise customers capture accurate movement data, enrich customer records, and derive audience or behavioural insights that can be used in product, CRM, and advertising workflows.
Category differentiation
This is a B2B location intelligence and mobile tracking company, not the note-taking tool Roam Research. It is also not a consumer navigation app or mapping platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Roam is a Netherlands-based B2B software and data company that provides mobile location tracking infrastructure, geo-enrichment, and behavioural analytics products. Its core offer is a developer SDK for collecting high-accuracy background location data in mobile apps, alongside platforms that convert raw location and IP signals into audience segments, customer profiles, and movement insights for marketing, CRM, and analytics workflows. The company generates revenue primarily from usage-based software pricing tied to data volume, with additional monetisation from analytics access and enriched data products. Its paying customers are mobile app developers, product teams, marketers, CRM and data teams, advertisers, and publishers that need location-aware features or physical-world audience intelligence.
Business model & monetisation
The company primarily uses a consumption-based B2B pricing model. The Location SDK is billed on usage based on the amount of data processed, which aligns with a pay-per-use API or SDK structure. Roam also monetises through SaaS-style access to its analytics platform and through licensing or commercial use of enriched location data and audience intelligence products.
- Location SDK usage fees
- Consumption-based SDK/API pricing
- Analytics platform access
- SaaS subscription
- Geo-enrichment and audience data
- Data licensing and platform access
- Third-party advertising data use
- Data monetisation
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Roam B.V - Echo Analytics
IAB vendor record: 1438
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 3
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Roam
What is Roam?
Roam is a B2B software and data company that provides a mobile location SDK, geo-enrichment, and behavioural analytics products.
Who uses Roam?
Its users are business customers such as mobile app developers, product teams, marketers, CRM managers, data teams, advertisers, and some publishers.
How does Roam make money?
Roam primarily makes money through usage-based SDK pricing, plus SaaS access to analytics and licensing of enriched location data products.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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