COMPANY

Roam

Roam is a b2B location intelligence software for tracking, enrichment and analytics.

Analyst Perspective

Roam is a Netherlands-based B2B software and data company that provides mobile location tracking infrastructure, geo-enrichment, and behavioural analytics products. Its core offer is a developer SDK for collecting high-accuracy background location data in mobile apps, alongside platforms that convert raw location and IP signals into audience segments, customer profiles, and movement insights for marketing, CRM, and analytics workflows. The company appears to generate revenue primarily from usage-based software pricing tied to data volume, with additional monetisation from analytics access and enriched data products. Its paying customers are mobile app developers, product teams, marketers, CRM and data teams, advertisers, and publishers that need location-aware features or physical-world audience intelligence.

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Key insights about Roam

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Category Differentiation

This is a B2B location intelligence and mobile tracking company, not the note-taking tool Roam Research. It is also not a consumer navigation app or mapping platform.

Roam: About

Roam operates a B2B software and data model. It embeds proprietary location collection technology into client mobile apps through an SDK, processes the resulting signals, and turns them into analytics, enrichment, and activation-ready datasets. Value is created by helping enterprise customers capture accurate movement data, enrich customer records, and derive audience or behavioural insights that can be used in product, CRM, and advertising workflows.

How Roam Works & Monetises

Business model analysis and core revenue streams

The company primarily uses a consumption-based B2B pricing model. The Location SDK is billed on usage based on the amount of data processed, which aligns with a pay-per-use API or SDK structure. Roam also appears to monetise through SaaS-style access to its analytics platform and through licensing or commercial use of enriched location data and audience intelligence products.

Revenue Channels

Location SDK usage feesConsumption-based SDK/API pricing

Analytics platform accessSaaS subscription

Geo-enrichment and audience dataData licensing and platform access

Third-party advertising data useData monetisation

Products & Services in Categories

Verified structural categorizations from the graph

Media Channel

In-App Connected TV (CTV) & OTT Display, Web & Mobile

Technology

Customer Data & Clean Room Platform (CDP/DCR)Measurement & Analytics Platform

Roam: Frequently Asked Questions

What is Roam?

Roam is a B2B software and data company that provides a mobile location SDK, geo-enrichment, and behavioural analytics products.

Who uses Roam?

Its users are business customers such as mobile app developers, product teams, marketers, CRM managers, data teams, advertisers, and some publishers.

How does Roam make money?

Roam primarily makes money through usage-based SDK pricing, plus SaaS access to analytics and licensing of enriched location data products.

Company Facts

Founded: 2017
Headquarters: Van Baerlestraat 126 1, Amsterdam, 1071 BD
Core Segment: Data Provider / Broker
Company Size: 10–49
Official Link: roam-geo.com