Limpid TV

Limpid TV is a Singapore-based private adtech company operating across connected TV, OTT media monetisation and influencer marketing. Its core business combines proprietary programmatic advertising technology, sold under the LIMPACT name, with access to premium publisher inventory and owned-and-operated CTV channels. The company serves advertisers, programmatic media buyers, publishers and brands that need campaign execution, inventory access and real-time performance insight. The company makes money through a hybrid model. It monetises advertising inventory across its owned streaming environments, earns platform or transaction revenue from programmatic campaign activation through LIMPACT, and generates campaign revenue from its performance-led influencer platform. It also captures project-based service fees through an in-house creative, branding and web development arm, extending its role from media enablement into execution services.