Kidoz

Kidoz operates a two-sided in-app advertising marketplace with supporting software products. On the demand side, it sells audience access, campaign delivery, contextual targeting and creative formats to advertisers and agencies. On the supply side, it provides publishers and app developers with SDK-based monetisation, yield tools and programmatic demand access. Value is created by aggregating compliant kid-safe inventory, matching it with brand demand and taking a share of media spend while improving publisher monetisation.

Kidoz is a Canadian public adtech company operating a privacy-first in-app advertising and monetisation ecosystem centred on children, teens and family audiences. Its products span advertiser demand tools, publisher monetisation, programmatic trading infrastructure, playable ad creative, audience research and an SDK that connects mobile apps to its network. The company’s positioning is built around COPPA- and GDPR-oriented compliance and contextual targeting that does not rely on behavioural or personal data.

Kidoz makes money primarily by selling advertising and programmatic access to brands, agencies, app developers and publishers, while sharing revenue with app partners integrated through its SDK. It also appears to generate ancillary revenue from managed campaign services, audience insight products and OEM or platform-related licensing tied to Kidoz OS. Its customers are business buyers rather than end users, even though some of its products ultimately reach child and family audiences.