Cookieless Contextual Ad Targeting · AdTech Vendor · Publisher & Media Owner
SuperAwesome
Privacy-first youth advertising and compliance platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- SuperAwesome Trading Limited
- Entity type
- COMPANY
- Founded
- 2013
- Headquarters
- 167-169 Great Portland Street, 5th Floor, London W1W 5PF
- Company size
- 201–500
- Market cluster / sector
- Cookieless Contextual Ad Targeting
- Market role
- AdTech Vendor · Publisher & Media Owner
- Official website
- superawesome.com
What SuperAwesome does
SuperAwesome operates a specialised B2B adtech and media model for under-18 and family audiences. It provides ad serving, contextual targeting, moderated marketplace access and channel-specific inventory across web, in-app, gaming, video, audio and creator environments. The company also layers on analytics, campaign standards, and training or certification products that help buyers and supply partners operate compliantly in youth-focused media. Value is created by reducing regulatory risk for advertisers and publishers while aggregating hard-to-access youth-safe inventory and packaging it into monetisable products. Revenue is generated through media transaction flows, platform usage and service-led compliance offerings.
Category differentiation
SuperAwesome is not a general-purpose DSP or broad consumer media platform. It is a specialised youth advertising, compliance and media business focused on under-18 and family-safe environments.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
SuperAwesome is a UK-based adtech and media company focused on helping brands, agencies, publishers, app developers and creators engage children, teens and family audiences in privacy-compliant ways. Its core offer combines youth-safe ad delivery, contextual targeting, in-game, video, audio and creator inventory, campaign measurement, and compliance frameworks designed for environments where personal data collection is restricted or undesirable. The company makes money primarily from advertiser and agency spend flowing through its advertising platform and managed media products, with additional revenue from measurement, compliance training, certification and related services. Its commercial value proposition is centred on enabling youth audience reach while meeting child privacy and safety requirements such as COPPA and GDPR-K.
Company news briefing
Briefing updated:
Building on its acquisition of Starglow Media and its exclusive Roblox partnership, SuperAwesome has expanded its Awesome Gaming division to enable brand-safe, under-13 advertising within immersive environments. To support compliance and creator wellbeing, the company launched the Creator Aware certification framework in partnership with Self Space, replacing Safe Fam. Furthermore, broader industry regulatory shifts, such as Meta's recent legal settlement mandating stringent age assurance, highlight a growing market demand for compliant youth advertising solutions.
Business model & monetisation
SuperAwesome primarily monetises through media and adtech revenues tied to campaign spend, likely including CPM-based pricing, marketplace margins or take-rates, and managed campaign fees across display, video, gaming, audio and creator channels. It also monetises software-like capabilities such as ad serving, contextual targeting and measurement as part of broader platform usage. Additional revenue comes from paid compliance training, certification and advisory-style services such as Kid Aware, Teen Aware and Safe Fam.
- Advertising platform and marketplace spend
- Percentage Take-Rate
- Ad serving and measurement capabilities
- Software Subscription
- Managed media and creator campaign services
- Service Fee
- Training and certification programmes
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Privacy-first mobile adtech for children, teens and family audiences.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Meta Settlement Defines Teen Online Experiences, Advertisers Must Adapt
Privacy · Recorded impact score: 4/5
Meta's $17-18 billion settlement with nearly all US states over allegations that its platforms harm children mandates a shift to age assurance technology, distinguishing under-13s, teens, and adults. The settlement, approved by a federal judge, requires Meta to verify ages independently, provide non-personalized feed options, and limit teen usage time. This forces advertisers to treat teens as a distinct audience, moving away from grouping them with 18-34s. The agreement includes a clause incentivizing Meta's rivals (TikTok, Google) to adopt similar protections, potentially standardizing age assurance across the industry. Brands must adapt by designing age-appropriate experiences, respecting privacy, and preparing for increased media fragmentation.
- Meta will pay between $17 billion and $18 billion over 10 years to settle claims with almost every US state.
- The settlement requires Meta to use age assurance technology to distinguish users under 13, teens, and adults.
SuperAwesome Press Coverage Update: New Articles on Meta Settlement, Creator Wellbeing Initiative, and More
Recorded impact score: 5/5
The press coverage page has been updated with several new articles, including a piece on the Meta settlement's implications for teen advertising, coverage of SuperAwesome's partnership with Self Space for a creator wellbeing initiative, and multiple articles on the IPA Bellwether Q2 report. The page also includes a new 'Roblox Aware' certification in the navigation menu.
Creators, Campaigns & Collaboration: My Summer at SuperAwesome
Recorded impact score: 2/5
There is something about New York’s energy that has always scratched my brain in just the right way...
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Questions about SuperAwesome
What is SuperAwesome?
SuperAwesome is a specialised adtech and media company that helps businesses reach children, teens and family audiences in privacy-compliant ways.
Who uses SuperAwesome?
Its direct customers are brands, agencies, publishers, app developers, game developers, creators and media owners working with youth audiences.
How does SuperAwesome make money?
It earns revenue from advertising spend, media marketplace activity, platform capabilities such as ad serving and measurement, and paid compliance training or certification services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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