Kidscorp

Kidscorp combines platform software, embedded data and managed services into a specialised youth advertising stack. Its DSP and ad platform create value by giving advertisers and agencies compliant access to kid-safe inventory and planning tools powered by proprietary under-18 audience data. Around that core, the company sells creative, research and immersive campaign services that increase wallet share and make the platform more useful for complex youth and family campaigns.

Kidscorp is a private adtech company focused on helping brands and agencies reach under-18 and family audiences in privacy-safe digital environments. Its core offering is a youth-focused demand-side platform used to plan, buy and measure campaigns across channels such as YouTube Kids, gaming, connected TV, social platforms and apps. The company also operates a proprietary data layer for youth audience insights and provides adjacent managed services including creative production, research and immersive gaming or metaverse activations.

The business makes money through a hybrid model: technology revenue tied to media activation and platform usage, plus service revenue from campaign execution, creative work and research projects. Its customers are advertisers, media agencies and programmatic teams that need compliant access to youth audiences and want to reduce regulatory risk under child privacy frameworks such as COPPA, GDPR-K and LGPD.