Kidscorp
Kidscorp is a youth-focused adtech platform for compliant under-18 media buying.
Analyst Perspective
Kidscorp is a private adtech company focused on helping brands and agencies reach under-18 and family audiences in privacy-safe digital environments. Its core offering is a youth-focused demand-side platform used to plan, buy and measure campaigns across channels such as YouTube Kids, gaming, connected TV, social platforms and apps. The company also operates a proprietary data layer for youth audience insights and provides adjacent managed services including creative production, research and immersive gaming or metaverse activations. The business makes money through a hybrid model: technology revenue tied to media activation and platform usage, plus service revenue from campaign execution, creative work and research projects. Its customers are advertisers, media agencies and programmatic teams that need compliant access to youth audiences and want to reduce regulatory risk under child privacy frameworks such as COPPA, GDPR-K and LGPD.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Kidscorp has appointed Mark Fogelberg as U.S. General Manager to accelerate its global expansion and scale operations within North America. This leadership update, which includes a formalised executive structure led by CEO Demian Falestchi, coincides with the company providing strategic guidance on Digital ECA compliance. These developments underscore Kidscorp's focus on aligning international advertising strategies with evolving regulatory requirements for brands.
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Key insights about Kidscorp
Category Differentiation
Kidscorp is a B2B youth advertising technology provider, not a consumer kids app or game publisher. It is also distinct from general-purpose DSPs because its positioning centres on compliant under-18 and family audience activation.
Kidscorp: About
Kidscorp combines platform software, embedded data and managed services into a specialised youth advertising stack. Its DSP and ad platform create value by giving advertisers and agencies compliant access to kid-safe inventory and planning tools powered by proprietary under-18 audience data. Around that core, the company sells creative, research and immersive campaign services that increase wallet share and make the platform more useful for complex youth and family campaigns.
How Kidscorp Works & Monetises
Business model analysis and core revenue streams
Kidscorp uses a hybrid monetisation model. Its primary revenue likely comes from media-spend-linked fees and platform access tied to the DSP and ad platform, including self-service and managed-service buying. Additional revenue comes from project or retainer fees for creative production, market research and immersive activation work. Its proprietary youth data appears to be embedded into campaign planning, targeting and measurement rather than monetised mainly as a standalone data product.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Recent Signals (Kidscorp)
Mark Fogelberg removed from leadership team (US GM no longer listed)
The previous version listed Mark Fogelberg as US GM; the current version does not include this role. Additionally, Gaston Stochyk's title changed from 'CDO & VP BAS' to 'CDO'.
Read original sourceKidscorp: Frequently Asked Questions
What is Kidscorp?
Kidscorp is a B2B adtech company that helps brands and agencies run privacy-safe campaigns aimed at under-18 and family audiences.
Who uses Kidscorp?
Advertisers, media agencies, programmatic teams, and brand insight teams use it for youth media buying, creative work and research.
How does Kidscorp make money?
It earns revenue from media-spend-linked platform fees and from managed services such as creative production, research and immersive activations.
Company Facts
- Founded
- 2015
- Headquarters
- 12 E 49th St, New York, NY 10017, US
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- kidscorp.digital