Kidscorp
Youth-focused adtech platform for compliant under-18 media buying.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- 12 E 49th St, New York, NY 10017, US
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- kidscorp.digital
What Kidscorp does
Kidscorp combines platform software, embedded data and managed services into a specialised youth advertising stack. Its DSP and ad platform create value by giving advertisers and agencies compliant access to kid-safe inventory and planning tools powered by proprietary under-18 audience data. Around that core, the company sells creative, research and immersive campaign services that increase wallet share and make the platform more useful for complex youth and family campaigns.
Category differentiation
Kidscorp is a B2B youth advertising technology provider, not a consumer kids app or game publisher. It is also distinct from general-purpose DSPs because its positioning centres on compliant under-18 and family audience activation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Kidscorp is a private adtech company focused on helping brands and agencies reach under-18 and family audiences in privacy-safe digital environments. Its core offering is a youth-focused demand-side platform used to plan, buy and measure campaigns across channels such as YouTube Kids, gaming, connected TV, social platforms and apps. The company also operates a proprietary data layer for youth audience insights and provides adjacent managed services including creative production, research and immersive gaming or metaverse activations. The business makes money through a hybrid model: technology revenue tied to media activation and platform usage, plus service revenue from campaign execution, creative work and research projects. Its customers are advertisers, media agencies and programmatic teams that need compliant access to youth audiences and want to reduce regulatory risk under child privacy frameworks such as COPPA, GDPR-K and LGPD.
Company news briefing
Briefing updated:
Kidscorp has appointed Mark Fogelberg as U.S. General Manager to accelerate its global expansion and scale operations within North America. This leadership update, which includes a formalised executive structure led by CEO Demian Falestchi, coincides with the company providing strategic guidance on Digital ECA compliance. These developments underscore Kidscorp's focus on aligning international advertising strategies with evolving regulatory requirements for brands.
Business model & monetisation
Kidscorp uses a hybrid monetisation model. Its primary revenue comes from media-spend-linked fees and platform access tied to the DSP and ad platform, including self-service and managed-service buying. Additional revenue comes from project or retainer fees for creative production, market research and immersive activation work. Its proprietary youth data is embedded into campaign planning, targeting and measurement rather than monetised mainly as a standalone data product.
- Programmatic media activation via DSP
- Percentage take-rate on media spend
- Platform access and campaign tooling
- SaaS / software subscription or usage-based platform fees
- Creative production and optimisation
- Project-based service fees
- Market research and insights
- Project or retainer fees
- Immersive and gaming activations
- Campaign-based managed services
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Gaming U18 in LatAm: the new prime time isn't just watched, it's played
Recorded impact score: 3/5
New press release from Kidscorp about gaming among U18 audiences in Latin America, highlighting that the new prime time is played, not just watched.
Explore company relationships
Questions about Kidscorp
What is Kidscorp?
Kidscorp is a B2B adtech company that helps brands and agencies run privacy-safe campaigns aimed at under-18 and family audiences.
Who uses Kidscorp?
Advertisers, media agencies, programmatic teams, and brand insight teams use it for youth media buying, creative work and research.
How does Kidscorp make money?
It earns revenue from media-spend-linked platform fees and from managed services such as creative production, research and immersive activations.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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