MediaJel
Compliance-first programmatic advertising platform for regulated industries.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- MediaJel, Inc.
- Entity type
- COMPANY
- Founded
- 2018
- Headquarters
- 1601 N Main St Suite 101, Box 119 Walnut Creek, CA 94596
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- mediajel.com
What MediaJel does
MediaJel operates a hybrid adtech and services model. It sells access to proprietary programmatic buying and measurement software on a subscription basis, licenses parts of that infrastructure as white-label SaaS to partners, and also provides managed media buying services for clients that prefer outsourced execution. Value is created by helping regulated advertisers access ad inventory, target audiences, track outcomes and remain compliant in categories where mainstream platforms often impose restrictions.
Category differentiation
MediaJel is not a publisher, cannabis retailer or consumer app. It is a B2B adtech and managed media platform focused on compliant advertising execution and measurement for regulated categories.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MediaJel is a US adtech company that provides a compliance-focused programmatic advertising platform for regulated and restricted categories, alongside managed campaign services. Its products span a self-service DSP, white-label programmatic software, audience onboarding and segmentation, and attribution analytics. The company focuses on advertisers and agencies that need access to mainstream inventory while navigating category-specific advertising restrictions and disclosure requirements. MediaJel generates revenue through software subscriptions, white-label licensing and service fees tied to campaign management and media execution. Its customer base includes regulated brands, e-commerce advertisers, agencies, political campaigns and multi-state operators that need compliant targeting, reporting and cross-channel activation across web, apps, CTV, audio and social environments.
Company news briefing
Briefing updated:
MediaJel has expanded its platform capabilities with the introduction of DataJel, a new data-driven service for the cannabis sector. Led by a structured executive team including CEO Jake Litke and CTO Dana Szova, the company is prioritising regulatory transparency through a formalised 90% LDA compliance guarantee for advertisers. These developments, alongside a focus on eCommerce SEO, position the firm to address evolving market conditions as the industry prepares for federal rescheduling and the subsequent removal of 280E tax restrictions.
Business model & monetisation
MediaJel monetises through recurring SaaS subscriptions, white-label software licensing and managed service fees. The self-service Search Lights product uses tiered monthly pricing, while agency-style offerings likely earn retainers and/or fees linked to media execution. The company also appears to capture platform-driven revenue associated with programmatic media buying and related data, targeting and attribution usage.
- Self-service DSP subscriptions
- Tiered monthly SaaS pricing
- Managed campaign services
- Service fee / retainer and possibly spend-linked fees
- White-label platform licensing
- Software licensing to agencies and partners
- Audience and attribution platform usage
- Bundled platform value within software and campaign execution
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
MediaJel vs. Surfside: Choosing the Right Cannabis Ad Platform
Recorded impact score: 3/5
Can your advertising platform prove it caused a sale, not just claimed credit for one?
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Senior Project Manager, Digital Advertising Enterprise Accounts(Senior) | Enterprise Pod | Remote (US-based required) | |
| Managing Editor, SEO(Mid-Level) | SEO | Remote |
Explore company relationships
Questions about MediaJel
What is MediaJel?
MediaJel is a B2B programmatic advertising and measurement platform focused on compliant media buying for regulated industries, with additional managed services.
Who uses MediaJel?
Its users are advertisers, agencies, media buyers, political campaigns and regulated brands such as cannabis and other restricted-category businesses.
How does MediaJel make money?
It makes money through software subscriptions, white-label platform licensing and managed service fees tied to campaign execution and related platform usage.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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