Prado
Mobile in-app advertising platform for publishers and brand campaigns.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Prado Inc
- Entity type
- COMPANY
- Headquarters
- Pacific Centre - 701 West Georgia Street, Suite 1500, Vancouver, BC, V7Y 1C6, Canada
- Company size
- 10–49
- Market role
- Agency & Consultancy
- Official website
- prado.co
What Prado does
Prado operates a dual-sided in-app advertising model. It embeds its SDK into third-party mobile apps and games to unlock ad inventory, analytics, and monetisation tooling for publishers. It then sells or manages advertising demand against that inventory for brands and agencies through campaign execution, targeting, and creative services. Value is created by simplifying publisher integration, aggregating app inventory, and packaging that supply into managed advertising outcomes for buyers.
Category differentiation
This Prado is a mobile in-app advertising and monetisation business under Kidoz, not an unrelated consumer app, design agency, or non-advertising software company with a similar name.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Prado is a Canadian mobile advertising business operating as a wholly owned division of Kidoz Inc. It provides an in-app monetisation SDK for mobile app developers and game publishers, alongside managed services for advertisers that cover campaign execution, targeting, and creative production. Its core role is to connect mobile publishers with advertising demand while helping brands run campaigns inside mobile apps and games. The company makes money primarily from media spend and inventory monetisation rather than fixed software subscriptions. On the supply side, it earns a share of advertising revenue generated through its SDK and publisher monetisation services. On the demand side, it earns campaign and service fees through managed in-app media buying, targeting, and creative services for brands and advertisers.
Company news briefing
Briefing updated:
Prado has introduced Kite IQ, a contextual targeting engine designed to reach mobile gaming audiences without the use of personal data or third-party identifiers. This technology underscores the firm's strategic focus on establishing mobile gaming as a high-conversion performance marketing channel. By prioritising privacy-centric ad delivery, Prado is positioning its platform to operate effectively amidst heightening industry restrictions on user tracking.
Business model & monetisation
Prado monetises mainly through advertising revenue share, media margin, and managed service fees. Publisher-side revenue comes from a percentage of ad spend or publisher revenue generated through SDK-enabled in-app placements. Advertiser-side revenue comes from campaign-based pricing tied to media buying and optimisation, likely on CPM or performance-linked terms, plus fees for creative production and campaign execution. There is no clear evidence of a recurring seat-based SaaS subscription as the primary model.
- Publisher SDK monetisation
- Percentage of advertising revenue generated through in-app placements
- Managed advertiser campaign execution
- Media margin and campaign service fees
- Creative production services
- Project-based service fees
- Publisher monetisation support services
- Service-led inventory monetisation support
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Prado Media Ltd.
IAB vendor record: 1350
- Cookies declared
- Yes
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 34 · prado.co
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Prado
What is Prado?
Prado is a mobile in-app advertising business that offers a publisher SDK, campaign execution, and creative services for ads in mobile apps and games.
Who uses Prado?
Its direct customers are mobile app developers, game publishers, brands, advertisers, and potentially agencies buying or monetising in-app media.
How does Prado make money?
Prado primarily earns a share of advertising revenue from publisher monetisation and charges campaign and creative service fees to advertisers.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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