Prado
Prado is a mobile in-app advertising platform for publishers and brand campaigns.
Analyst Perspective
Prado is a Canadian mobile advertising business operating as a wholly owned division of Kidoz Inc. It provides an in-app monetisation SDK for mobile app developers and game publishers, alongside managed services for advertisers that cover campaign execution, targeting, and creative production. Its core role is to connect mobile publishers with advertising demand while helping brands run campaigns inside mobile apps and games. The company makes money primarily from media spend and inventory monetisation rather than fixed software subscriptions. On the supply side, it earns a share of advertising revenue generated through its SDK and publisher monetisation services. On the demand side, it appears to earn campaign and service fees through managed in-app media buying, targeting, and creative services for brands and advertisers.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Prado has introduced Kite IQ, a contextual targeting engine designed to reach mobile gaming audiences without the use of personal data or third-party identifiers. This technology underscores the firm's strategic focus on establishing mobile gaming as a high-conversion performance marketing channel. By prioritising privacy-centric ad delivery, Prado is positioning its platform to operate effectively amidst heightening industry restrictions on user tracking.
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Key insights about Prado
Category Differentiation
This Prado is a mobile in-app advertising and monetisation business under Kidoz, not an unrelated consumer app, design agency, or non-advertising software company with a similar name.
Prado: About
Prado operates a dual-sided in-app advertising model. It embeds its SDK into third-party mobile apps and games to unlock ad inventory, analytics, and monetisation tooling for publishers. It then sells or manages advertising demand against that inventory for brands and agencies through campaign execution, targeting, and creative services. Value is created by simplifying publisher integration, aggregating app inventory, and packaging that supply into managed advertising outcomes for buyers.
How Prado Works & Monetises
Business model analysis and core revenue streams
Prado monetises mainly through advertising revenue share, media margin, and managed service fees. Publisher-side revenue likely comes from a percentage of ad spend or publisher revenue generated through SDK-enabled in-app placements. Advertiser-side revenue appears to come from campaign-based pricing tied to media buying and optimisation, likely on CPM or performance-linked terms, plus fees for creative production and campaign execution. There is no clear evidence of a recurring seat-based SaaS subscription as the primary model.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Prado)
TheMadVideo Launches Taggable Video Platform
The Mad Video, a Madrid-origin startup now headquartered in San Francisco, announced the launch of an interactive video platform designed to make moments within videos taggable and shareable. The platform aims to index and link specific moments to product pages, enabling viewers to click through to purchases. The company also disclosed a seed funding round of $500,000 to fund product development and partnerships. In beta, the platform was tested with El Corte Inglés (a Spanish retailer), The Prado Museum, and Sony Pictures Television (Iberia Division), with El Corte Inglés reporting that viewers clicked on video tags to learn about featured products and that the click-through-to-buy rate nearly doubled the industry average. The CEO, Koldo Garcia, framed tagging as a way to optimize shareability and brand engagement, while El Corte Inglés’ Internet Director, José María Fernández Ortega, highlighted potential campaign performance gains alongside existing social channels like Pinterest and Facebook.
Read original sourcePrado: Frequently Asked Questions
What is Prado?
Prado is a mobile in-app advertising business that offers a publisher SDK, campaign execution, and creative services for ads in mobile apps and games.
Who uses Prado?
Its direct customers are mobile app developers, game publishers, brands, advertisers, and potentially agencies buying or monetising in-app media.
How does Prado make money?
Prado primarily earns a share of advertising revenue from publisher monetisation and charges campaign and creative service fees to advertisers.
Company Facts
- Headquarters
- Pacific Centre - 701 West Georgia Street, Suite 1500, Vancouver, BC, V7Y 1C6, Canada
- Core Segment
- Agency & Consultancy
- Company Size
- 10–49
- Official Link
- prado.co