Joe Hand Promotions

The company operates as a commercial content distributor and licensing intermediary between sports rights owners and out-of-home venues. It acquires exclusive or semi-exclusive commercial exhibition and distribution rights for live sports and entertainment events (pay-per-view, closed-circuit and streaming packages) in defined territories such as the United States, Canada and Puerto Rico. It then resells or sublicenses these rights to commercial establishments that need legal public performance clearance to show events.

Value is created by aggregating premium sports content, managing rights, handling distribution logistics (via satellite, cable and streaming partners as well as its own app), and providing compliance and anti-piracy enforcement to protect the integrity of commercial licences. The company also offers tools and support that make it easier for venues to discover, order and schedule events that drive footfall and in-venue spend.

Joe Hand Promotions, Inc. is a U.S.-based distributor and licensor of pay-per-view, closed-circuit and streaming sports content for commercial venues. The company acquires exclusive commercial distribution and public performance rights from rights holders, then sublicenses those rights to bars, restaurants, casinos, hotels and other out-of-home establishments that wish to show live events legally to patrons.

It generates revenue by selling event-based commercial licences for pay-per-view events and by distributing subscription sports packages tailored for commercial venues, including a commercial version of ESPN+ and an own-branded streaming application. Its customers are businesses that operate public viewing venues, not individual consumers.