TKO
Sports entertainment group monetising live rights, sponsorships and events.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- TKO Group Holdings, Inc.
- Entity type
- COMPANY
- Founded
- 2023
- Headquarters
- 200 Fifth Avenue, New York City, U.S.
- Company size
- 1,001–5,000
- Market role
- Publisher & Media Owner
- Ticker
- TKO
- Official website
- tkogrp.com
What TKO does
TKO operates a portfolio model centred on premium live sports and sports-entertainment assets. It creates and owns event-driven content and intellectual property, distributes that content through media partners, monetises audience attention through sponsorship and advertising, sells access to live events through tickets and hospitality, and adds fee-based commercial services through IMG. Value is created by combining scarce live rights, recurring fan engagement, and enterprise-grade commercial relationships with broadcasters, platforms, brands and rights holders.
Category differentiation
This is the public sports entertainment holding company TKO Group Holdings, not a standalone adtech or SaaS vendor. It should also not be confused with unrelated businesses or brands using the initials TKO.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
TKO is a US-listed sports entertainment holding company built around premium live-event and media properties including UFC and WWE, and expanded in 2025 with IMG, On Location and Professional Bull Riders. Its businesses span combat sports and scripted sports entertainment, sports marketing and rights monetisation, and premium live-event hospitality. The company owns or controls valuable sports IP and commercial inventory that can be sold across broadcast, streaming, sponsorship, live events and brand partnerships. TKO makes money through multi-year media rights agreements, sponsorship and advertising sales, ticketing and live-event receipts, hospitality packages, and service revenues tied to rights sales and commercial partnerships. Its paying customers include broadcasters and streaming platforms, brand advertisers and sponsors, corporate hospitality buyers, sports rights holders, and event attendees. The business is positioned as a scaled sports and entertainment platform rather than a pure league, broadcaster or agency alone.
Company news briefing
Briefing updated:
Following Silver Lake’s take-private of parent Endeavor, TKO Group Holdings is prioritising the securitisation of media rights, exemplified by its £5 billion Netflix arrangement and a partnership expansion with Paramount in Canada. The group has successfully integrated its IMG, On Location, and PBR acquisitions, leveraging common control synergies to drive growth across UFC and WWE segments. These developments, alongside regional event alliances and talent integration initiatives like the Netflix-McAfee framework, reinforce a strategic focus on monetising contracted cash flows while maintaining a disciplined capital structure.
Business model & monetisation
TKO monetises through a diversified sports and entertainment model centred on premium live content IP. Core revenue streams include long-term media rights licensing deals with broadcasters and streaming platforms, sponsorship and advertising inventory sold within live events and digital content, ticket sales and live event gate receipts, and licensing of intellectual property. Additional revenue is generated via agency services from IMG, hospitality packages from On Location, and newer event promotions such as boxing. Commercial pricing is primarily negotiated through enterprise-scale multi-year rights and sponsorship contracts, alongside premium event and hospitality pricing for consumers and corporate buyers.
- Media rights licensing
- Multi-year licensing agreements with broadcasters and streaming platforms
- Sponsorship and advertising
- Brand partnerships, event integrations and ad inventory sales
- Ticketing and live-event gate
- Direct consumer ticket sales for live events
- Hospitality and premium experiences
- Package sales and VIP event access through On Location
- Agency and rights monetisation services
- Service fees and commissions via IMG commercial services
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Atlanta Braves Holdings
MLB franchise owner monetising sports media, sponsorship, and fan reach.
- Banijay
Global entertainment group producing, licensing, distributing, and extending content IP.
- Infront Sports & Media
Sports media rights and commercial services company for sports organisations.
Side-by-side comparisons
Subsidiaries & acquisitions
- WWE
Sports-entertainment media owner monetising wrestling content and live events.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
10-Q Financial Filing Analysis for TKO (2026-08-03)
financials · Recorded impact score: 4.4/5
TKO Group Holdings, Inc. reported its financial results for the second quarter ended June 30, 2026, delivering an 18% year-over-year revenue increase to $1.55 billion and generating net income of $303.9 million. Top-line expansion was primarily propelled by escalating media rights fees under marquee agreements with Paramount, ESPN, and Netflix, alongside strong commercial partnerships anchored by major events such as UFC Freedom 250 and integration gains from newly acquired Endeavor assets. Operationally and financially, TKO optimized its capital structure by executing a Seventh Refinancing Amendment on May 28, 2026, to lower interest margins across $4.6 billion in term loans, while returning capital through a completed $800.0 million accelerated share repurchase (ASR) program and adding $1.0 billion in buyback authorization. Additionally, WWE reached a $105.0 million agreement in principle to resolve consolidated merger litigation, which is anticipated to result in a net cash impact of $30.0 million following estimated insurance recoveries.
- Q2 2026 consolidated revenue rose 18% to $1.55 billion, generating net income of $303.9 million, bolstered by media rights contracts with Paramount, ESPN, and Netflix.
- Refinanced $4.6 billion in First Lien term loans on May 28, 2026, to reduce interest margins, executed an $800.0 million ASR with Morgan Stanley, and authorized an additional $1.0 billion in share repurchases.
Investor Presentation Released: TKO
financials · Recorded impact score: 4/5
AI parsed presentation narrative: TKO is highlighting its successful integration of the Acquired Businesses (IMG, On Location, and PBR) and the significant growth across its core segments: UFC, WWE, and IMG. The company's central thesis focuses on the strength of its diversified sports and entertainment portfolio and its disciplined capital structure with a net leverage of 2.2x. Key tailwinds mentioned: Common Control Synergy, Media Rights Appreciation.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Customer Service Representative(Junior) | Customer Success & Client Operations | TX-Dallas (OL) | |
| Travel Consultant, After-Hours Support(Mid-Level) | Customer Success & Client Operations | 3 Locations | |
| Travel Consultant, Long Beach State University(Mid-Level) | Customer Success & Client Operations | 4 Locations | |
| Sr. Pricing Analyst(Senior) | Data, AI & Analytics | 4 Locations | |
| Senior Account Manager, Ad Operations(Senior) | Customer Success & Client Operations | London, UK |
Explore company relationships
Questions about TKO
What is TKO?
TKO is a public sports entertainment holding company that owns and operates premium live-event and media businesses including UFC and WWE, and also controls IMG, On Location and PBR.
Who uses TKO?
Its paying customers include broadcasters, streaming platforms, advertisers, sponsors, corporate hospitality buyers, sports rights holders and fans who buy tickets and premium event experiences.
How does TKO make money?
TKO generates revenue from media rights, sponsorship and advertising, live-event ticketing, hospitality packages, and service revenues from sports marketing and rights monetisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
Continue your research on TKO
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.