TKO

TKO operates a portfolio model centred on premium live sports and sports-entertainment assets. It creates and owns event-driven content and intellectual property, distributes that content through media partners, monetises audience attention through sponsorship and advertising, sells access to live events through tickets and hospitality, and adds fee-based commercial services through IMG. Value is created by combining scarce live rights, recurring fan engagement, and enterprise-grade commercial relationships with broadcasters, platforms, brands and rights holders.

TKO is a US-listed sports entertainment holding company built around premium live-event and media properties including UFC and WWE, and expanded in 2025 with IMG, On Location and Professional Bull Riders. Its businesses span combat sports and scripted sports entertainment, sports marketing and rights monetisation, and premium live-event hospitality. The company owns or controls valuable sports IP and commercial inventory that can be sold across broadcast, streaming, sponsorship, live events and brand partnerships.

TKO makes money through multi-year media rights agreements, sponsorship and advertising sales, ticketing and live-event receipts, hospitality packages, and service revenues tied to rights sales and commercial partnerships. Its paying customers include broadcasters and streaming platforms, brand advertisers and sponsors, corporate hospitality buyers, sports rights holders, and event attendees. The business is positioned as a scaled sports and entertainment platform rather than a pure league, broadcaster or agency alone.