Incremental

The company operates an enterprise SaaS business that aggregates media, retail and commerce data into a single platform, then applies causal inference and machine-learning models to measure incremental sales impact and inform media decisions. It creates value by replacing last-touch metrics with incrementality-based reporting, feeding these signals into existing buying platforms and enabling scenario planning tied to sales and profitability. Revenue is generated via recurring subscription or licence fees for access to the hosted application and its modules (Measurement & Reporting, Campaign Optimisation, Scenario Planning & Forecasting, Commerce Graph), with additional income likely from implementation, integration and onboarding services for enterprise customers and agencies.

Incremental.com is a United States-based software company providing a measurement and optimisation platform for commerce and retail media. Its platform applies causal inference and a commerce data graph to quantify incremental sales impact from retail media and other advertising, offering modules for measurement and reporting, campaign optimisation, and scenario planning and forecasting.

The company sells its cloud-based platform primarily to brands, retailers and media agencies involved in retail and commerce media. Revenue is generated through enterprise software subscriptions and associated service contracts, often integrated into existing omni-channel media buying platforms such as Pacvue, Skai and agency tools, with sales driven via demos and direct commercial negotiations.