IMRG
IMRG is a uK e-commerce membership body offering benchmarking, insight and events.
IMRG operates in the Data Provider / Broker segment.
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Distinction
IMRG is not a retailer, marketplace or adtech vendor. It is a UK retail membership and benchmarking organisation serving e-commerce businesses through data, community access and events.
- Founded
- 1990
- Headquarters
- IMRG 3rd Floor, The Foundry, 77 Fulham Palace Rd, London W6 8JA
- Core Segment
- Data Provider / Broker
- Company Size
- 10–49
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about IMRG
IMRG: About
IMRG operates a B2B membership and market-intelligence model centred on the UK online retail sector. It creates value by aggregating anonymised retailer performance data, packaging it into subscription benchmarking tools, and convening a professional community through events, reports and introductions. It monetises both sides of its network: retailers pay for insight, benchmarking and peer access, while solution providers pay for access to retailer decision-makers, sponsorship inventory and lead-generation opportunities.
Products & Services in Categories
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IMRG: Market Position
IMRG is a UK e-commerce industry membership organisation that provides benchmarking data, market insight, networking and events to online retailers and retail technology vendors. Its core offer combines a subscription-based member community with a proprietary analytics product, the Digital Dashboard, which aggregates anonymised performance data from hundreds of UK retailers for benchmarking and trend analysis.
The company makes money through annual memberships, data access, event participation, sponsorship and promotional opportunities for solution providers. Retailers use IMRG for peer benchmarking, industry insight and networking, while technology vendors and service providers use it to reach retail decision-makers, generate leads and build market visibility within the UK online retail ecosystem.
IMRG: Frequently Asked Questions
What is IMRG?
IMRG is a UK e-commerce membership organisation that provides benchmarking data, market insight, networking and events for retailers and solution providers.
Who uses IMRG?
Its main users are online retailers, e-commerce teams, retail executives, and technology or service providers that sell into the retail sector.
How does IMRG make money?
It earns revenue from membership subscriptions, paid benchmarking access, event tickets, sponsorships and promotional opportunities for solution providers.
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