Observed Signal · Oct 1, 2026 · Market Signal · Source: nShift · Impact: 2/5

nShift lets retailers set return fees and periods order by order ahead of peak

Executive Signal Summary

nShift announces new return rule engine allowing retailers to set return fees and periods order by order ahead of peak season.

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Primary Reporting: nShift•Published: Oct 1, 2026

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RetailSep 7, 2026

Brands Adjust Return Policies for Q4 Holiday Season

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E-CommerceSep 30, 2026

EHI Study: Returns Remain Persistent Cost Issue in E-commerce

An EHI study on returns management in German e-commerce shows a mixed picture. Most retailers (66.7%) have return rates of 10% or less, but the share of retailers reporting rising return rates increased from 14.7% to 18.7%. The fashion sector remains particularly affected, with 67.8% of fashion retailers reporting return rates above 20%. Notably, free returns are becoming more common again: 60.6% of retailers now cover return costs fully, up from 49.2% the previous year. Retailers increasingly view returns as a customer retention tool, with 76.2% citing customer satisfaction and loyalty as a reason for cost absorption. Return shipping remains the biggest cost driver, cited by 70.6% of retailers. The study highlights a trend towards analyzing return causes and using data to manage returns more strategically.

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E-CommerceApr 17, 2026

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