illumin
Programmatic DSP for journey-based omnichannel campaign planning and buying.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- illumin Holdings Inc.
- Entity type
- COMPANY
- Founded
- 2009
- Headquarters
- Canada
- Company size
- 201–500
- Market role
- AdTech Vendor
- Ticker
- ILLM (TSX); ILLMF (OTCQB)
- Official website
- illumin.com
What illumin does
The business model combines proprietary adtech software with programmatic media execution. illumin provides a DSP interface used by agencies and brands to forecast, activate, and optimise campaigns across multiple digital channels, creating value through workflow consolidation, campaign transparency, and performance analytics. Revenue is tied both to software access and to advertising spend flowing through the platform, giving the company a hybrid software-plus-media transaction model.
Category differentiation
This is a B2B programmatic advertising platform company, not a consumer media brand or a standalone creative agency. It should also be distinguished from general marketing automation tools, as its core function is DSP-based media buying and optimisation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
illumin Holdings Inc. is a Canadian adtech company whose core product, illumin, is a demand-side platform for programmatic advertising. The platform is designed for advertisers, agencies, trading desks, and performance marketing teams to plan, buy, optimise, and measure campaigns across channels including display, video, CTV, audio, social, DOOH, and in-app media. Its positioning centres on visual customer journey mapping and a unified workflow that combines forecasting, activation, optimisation, and analytics. The company makes money primarily from media spend transacted through its DSP, using a take-rate or margin model, with additional platform usage fees and enterprise commercial terms for self-serve and managed-service customers. illumin Holdings has also expanded its capabilities through past acquisitions in social targeting, video measurement, and SSP infrastructure, but its present commercial identity is anchored around its proprietary DSP platform.
Business model & monetisation
illumin monetises chiefly through a percentage take-rate or margin on programmatic media spend running through its demand-side platform. It also uses platform access fees, minimum spend commitments, and negotiated enterprise contracts, with both self-service and managed-service execution models supporting revenue.
- Programmatic media spend through DSP
- Percentage take-rate on advertiser spend
- Platform access for self-serve buyers
- SaaS / software subscription or usage fee
- Managed-service campaign execution
- Service fee / retainer
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
AcuityAds Inc.
IAB vendor record: 231
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 2
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Technology
Media Channel
Subsidiaries & acquisitions
- ADman Media
Acquired video SSP for publisher monetisation and outstream advertising.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about illumin
What is illumin?
illumin is a journey-based programmatic advertising platform operated by illumin Holdings Inc., centred on DSP media buying across multiple digital channels.
Who uses illumin?
Its direct users and buyers are advertising agencies, brand marketers, trading desks, and performance marketing teams.
How does illumin make money?
It primarily earns revenue from a take-rate or margin on media spend through its DSP, alongside platform fees and some managed-service contracts.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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