ADman Media
Acquired video SSP for publisher monetisation and outstream advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- ADman Media
- Entity type
- COMPANY
- Founded
- 2010
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- admanmedia.com
What ADman Media does
The business operates an SSP-led adtech model. It aggregates publisher video inventory, connects that supply to major DSPs and programmatic buyers, and improves monetisation through yield optimisation, viewability-led formats and premium editorial placements. Value is created by matching advertiser demand with publisher inventory across outstream, native, in-banner and pre-roll formats, while taking a share of media spend and supporting revenue-share monetisation for publishers.
Category differentiation
This is not a demand-side platform or a media agency. It is a publisher-focused video SSP and ad format provider, now owned by illumin.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
ADman Media is a video advertising technology company operating a supply-side platform focused on helping digital publishers monetise inventory and helping advertisers access premium outstream and video placements. Its core platform connects publisher supply to programmatic demand sources, with emphasis on viewability, editorial integration, brand safety and desktop/mobile delivery. The business has been acquired and sits within illumin Holdings Inc., with legal references to ADman Interactive S.L.U. The company makes money primarily from programmatic media monetisation economics rather than end-user payments. Revenue comes from a take-rate on media spend flowing through its SSP and from pricing tied to video viewing outcomes such as CPV or completed-view models. Its direct customers are publishers, media owners, advertisers and agencies buying or monetising video inventory, particularly in Spanish-speaking markets.
Company news briefing
Briefing updated:
ADman Media has formalised its executive leadership structure, confirming Marcos Luengo, Victor Sala, and Josep Maria Tribó as the company’s key management team. This update provides clarity on the firm's internal governance and strategic oversight within the digital advertising market. The leadership remains focused on managing the company’s operations and commercial trajectory as part of its ongoing organisational framework.
Business model & monetisation
ADman Media monetises through programmatic advertising transaction economics. Its primary model is a take-rate on media spend transacted through the SSP, combined with publisher revenue-share arrangements. On the demand side, it sells video formats using CPV and completed-view pricing, with premium inventory, high viewability and brand-safe placement used to support pricing and yield.
- SSP media transaction take-rate
- Percentage Take-Rate
- CPV and completed-view video pricing
- Percentage Take-Rate
- Publisher revenue-share monetisation
- Percentage Take-Rate
- Premium format packages for outstream/native placements
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ADman Interactive SLU
IAB vendor record: 149
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10
- Declared feature IDs
- 2, 3
- Indexed sellers.json entries
- 699 · admanmedia.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about ADman Media
What is ADman Media?
ADman Media is a video supply-side platform that helps publishers monetise inventory and advertisers buy premium outstream and video placements.
Who uses ADman Media?
Its direct users and customers are digital publishers, media owners, advertisers, agencies and programmatic buyers.
How does ADman Media make money?
It earns revenue mainly from take-rates on media spend flowing through its SSP, including CPV and completed-view video pricing and publisher revenue-share arrangements.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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