Demand-Side Programmatic Media Buying · AdTech Vendor · Agency & Consultancy
ExactDrive
Programmatic media buying agency with a self-serve DSP.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Exact Drive, Inc.
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- United States
- Company size
- 10–49
- Market cluster / sector
- Demand-Side Programmatic Media Buying
- Market role
- AdTech Vendor · Agency & Consultancy
- Official website
- exactdrive.com
What ExactDrive does
ExactDrive operates a hybrid business model that combines software and services. It provides a proprietary self-serve DSP for programmatic campaign activation and also sells managed planning and media buying services. Value is created by giving advertisers and agencies consolidated access to multi-channel inventory, audience targeting, bidding tools and performance optimisation without the cost structure typically associated with larger enterprise buying platforms.
Category differentiation
ExactDrive is not a consumer app or publisher. It is a private B2B programmatic media buying company combining agency services with a self-serve DSP.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Exact Drive, Inc., trading as ExactDrive, is a US-based digital media buying and planning company founded in 2011. The business combines agency services with proprietary advertising software. Its core offer is a self-serve demand-side platform that allows advertisers and agencies to run programmatic campaigns across display, video, connected TV and in-app inventory, alongside managed media buying and planning services for clients that want execution support. The company generates revenue from media buying activity and service delivery. Its platform supports campaign execution, audience targeting, real-time bidding and KPI-based optimisation, including CPC and CPA goals. Its direct customers are advertisers, marketing teams, agencies, and small to mid-sized businesses seeking programmatic access without high minimum spend requirements.
Business model & monetisation
ExactDrive monetises through two primary mechanisms: media-spend-linked revenue from its DSP and service fees from managed media buying and planning. Campaign economics are tied to programmatic buying models such as CPC and CPA optimisation, with platform economics embedded in media execution. The no-minimum-spend structure broadens access for smaller advertisers while maintaining upside through campaign volume.
- Managed media buying and planning services
- Service Fee
- Self-serve DSP campaign spend
- Percentage Take-Rate
- Platform access and usage
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about ExactDrive
What is ExactDrive?
ExactDrive is a US digital media buying and planning company that offers a self-serve DSP alongside managed programmatic advertising services.
Who uses ExactDrive?
Advertisers, in-house marketing teams, agencies, and small to mid-sized businesses use ExactDrive to buy and manage programmatic campaigns.
How does ExactDrive make money?
ExactDrive earns revenue from managed media buying services and from spend-linked platform economics tied to campaigns run through its DSP.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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