ExactDrive
ExactDrive is a programmatic media buying agency with a self-serve DSP.
Analyst Perspective
Exact Drive, Inc., trading as ExactDrive, is a US-based digital media buying and planning company founded in 2011. The business combines agency services with proprietary advertising software. Its core offer is a self-serve demand-side platform that allows advertisers and agencies to run programmatic campaigns across display, video, connected TV and in-app inventory, alongside managed media buying and planning services for clients that want execution support. The company generates revenue from media buying activity and service delivery. Its platform supports campaign execution, audience targeting, real-time bidding and KPI-based optimisation, including CPC and CPA goals. Its direct customers are advertisers, marketing teams, agencies, and small to mid-sized businesses seeking programmatic access without high minimum spend requirements.
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Key insights about ExactDrive
Category Differentiation
ExactDrive is not a consumer app or publisher. It is a private B2B programmatic media buying company combining agency services with a self-serve DSP.
ExactDrive: About
ExactDrive operates a hybrid business model that combines software and services. It provides a proprietary self-serve DSP for programmatic campaign activation and also sells managed planning and media buying services. Value is created by giving advertisers and agencies consolidated access to multi-channel inventory, audience targeting, bidding tools and performance optimisation without the cost structure typically associated with larger enterprise buying platforms.
How ExactDrive Works & Monetises
Business model analysis and core revenue streams
ExactDrive monetises through two primary mechanisms: media-spend-linked revenue from its DSP and service fees from managed media buying and planning. Campaign economics are tied to programmatic buying models such as CPC and CPA optimisation, with platform economics embedded in media execution. The no-minimum-spend structure broadens access for smaller advertisers while maintaining upside through campaign volume.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
ExactDrive: Frequently Asked Questions
What is ExactDrive?
ExactDrive is a US digital media buying and planning company that offers a self-serve DSP alongside managed programmatic advertising services.
Who uses ExactDrive?
Advertisers, in-house marketing teams, agencies, and small to mid-sized businesses use ExactDrive to buy and manage programmatic campaigns.
How does ExactDrive make money?
ExactDrive earns revenue from managed media buying services and from spend-linked platform economics tied to campaigns run through its DSP.
Company Facts
- Founded
- 2011
- Headquarters
- United States
- Core Segment
- Agency & Consultancy
- Company Size
- 10–49
- Official Link
- exactdrive.com