iion

iion operates a two-sided gaming advertising platform. On one side, it provides self-serve and planning tools that let advertisers and agencies buy and optimise campaigns across gaming inventory. On the other, it provides monetisation infrastructure for game publishers and developers to access premium branded demand, diversify revenue sources and improve yield. Around this core exchange layer, it sells creative production and playable ad services that help brands build gaming-native campaigns. Value is created by aggregating fragmented gaming supply, packaging it for buyers, and improving monetisation outcomes for sellers.

iion is an Australian adtech company focused on advertising and monetisation in gaming environments. Its main products span the demand side for advertisers and agencies, the supply side for game publishers and developers, and related creative services for gaming-native ad formats. The company positions itself as a way to access fragmented gaming inventory through a unified platform while also helping publishers improve yield through premium branded demand and monetisation tooling.

The business appears to generate revenue through a hybrid model: campaign and platform fees or media-linked take rates from advertiser spend, revenue shares from publisher monetisation, and project or service fees for bespoke creative production. Its direct customers are businesses rather than consumers, chiefly brands, media agencies, game publishers, developers and ad operations teams.