iion
Gaming adtech platform for advertisers, agencies and publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Iion Pty Ltd
- Entity type
- COMPANY
- Founded
- 2019
- Headquarters
- Level 3, 31 Alfred Street, Sydney NSW 2000
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- iion.io
What iion does
iion operates a two-sided gaming advertising platform. On one side, it provides self-serve and planning tools that let advertisers and agencies buy and optimise campaigns across gaming inventory. On the other, it provides monetisation infrastructure for game publishers and developers to access premium branded demand, diversify revenue sources and improve yield. Around this core exchange layer, it sells creative production and playable ad services that help brands build gaming-native campaigns. Value is created by aggregating fragmented gaming supply, packaging it for buyers, and improving monetisation outcomes for sellers.
Category differentiation
iion is a gaming-focused advertising and publisher monetisation platform, not a game developer or consumer gaming app. It should also be distinguished from broader adtech platforms that are not specialised in gaming-native inventory and formats.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
iion is an Australian adtech company focused on advertising and monetisation in gaming environments. Its main products span the demand side for advertisers and agencies, the supply side for game publishers and developers, and related creative services for gaming-native ad formats. The company positions itself as a way to access fragmented gaming inventory through a unified platform while also helping publishers improve yield through premium branded demand and monetisation tooling. The business generates revenue through a hybrid model: campaign and platform fees or media-linked take rates from advertiser spend, revenue shares from publisher monetisation, and project or service fees for bespoke creative production. Its direct customers are businesses rather than consumers, chiefly brands, media agencies, game publishers, developers and ad operations teams.
Business model & monetisation
The company uses a hybrid adtech monetisation model. Advertiser-facing products likely monetise through media-linked platform fees, campaign spend take rates and potentially premium pricing tied to guaranteed attention or campaign outcomes. Publisher-facing products likely monetise via revenue-share arrangements on monetised inventory and yield improvement. Additional revenues likely come from managed creative production, playable development and related campaign support sold on a project-fee or service-fee basis.
- Advertiser campaign spend through self-serve platform
- Percentage take-rate on media and platform usage
- Publisher monetisation and yield partnerships
- Revenue share on monetised inventory
- Bespoke ad creation and playable production
- Service fee / project fee
- Creative support and campaign services
- Service fee / retainer
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
iion Digital Pty Ltd
IAB vendor record: 1358
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 3, 4
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 2
- Indexed sellers.json entries
- 320 · iion.io
Products & market categories
Technology
Service
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Havas Play Partners with iion for Playable Ads in APAC
Partnership · Recorded impact score: 2/5
Havas Play has selected iion as its technology partner to launch a new playable advertising offering across the ANZ and APAC regions. The collaboration integrates iion's playable ad technology into Havas Play's media offerings, enabling brands to create interactive, game-like ad experiences to boost engagement. The partnership aims to expand the use of playable formats beyond gaming into mainstream brand advertising. Financial terms of the agreement were not disclosed.
- Havas Play partners with iion for playable advertising.
- The service will be available across ANZ and APAC.
ChinaJoy 2026 Signals Gaming's AI and Monetisation Shift
Interactive Entertainment & Monetisation · Recorded impact score: 3/5
ChinaJoy 2026, themed "Level up with AI", highlighted AI's pervasiveness in game development and operations and signalled several industry shifts: Western publishers still under-index China, Vietnam and mini-games; direct-to-consumer (DTC) approaches are evolving from user-acquisition tactics into monetisation strategies; AI combined with new hardware (AI PCs, phones, glasses, companions) is emerging as a new computing frontier; publishers are prioritising brand and lifetime value (LTV) over cost-per-install (CPI); and smart TVs/CTV are becoming strategic platforms for gaming distribution, advertising and monetisation. The show emphasised shorter ad-tech supply chains and tighter integration of product, marketing, monetisation and AI.
- ChinaJoy 2026 ran under the theme "Level up with AI" and covered AI across ideation, coding, art, UA, ad creative, live ops, support and analytics.
- The article warns many Western publishers have limited exposure to China, Vietnam and the rising mini-games distribution ecosystem.
Explore company relationships
Questions about iion
What is iion?
iion is an Australian adtech company that provides gaming advertising, publisher monetisation and creative services for brands, agencies and game publishers.
Who uses iion?
Its users are mainly advertisers, media agencies, game publishers, developers, monetisation teams and ad operations teams.
How does iion make money?
It appears to earn revenue from advertiser media spend, publisher revenue shares and paid creative or campaign services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
Continue your research on iion
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.