Ignite Media Tech
Programmatic adtech platform connecting publisher inventory with advertiser demand.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2017
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- ignitemediatech.com
What Ignite Media Tech does
Ignite Media Tech runs an integrated adtech infrastructure business. It provides supply aggregation and publisher monetisation through its SSP and exchange, while also offering a DSP layer that connects inventory to advertiser demand. Value is created by matching media buyers with publisher inventory, improving fill and yield for supply partners, and processing programmatic transactions across its infrastructure. The company also supplements third-party supply with owned app traffic.
Category differentiation
This is a programmatic advertising infrastructure company, not a media agency or a consumer media publisher. Despite the DSP label, its positioning is closely tied to publisher monetisation and supply infrastructure.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Ignite Media Tech is a private Singapore-based adtech company operating a programmatic advertising stack spanning a demand-side platform, supply-side platform and ad exchange infrastructure. Its products are used to monetise publisher traffic, connect inventory to advertiser demand and route programmatic transactions across web and in-app environments. The company also operates owned mobile app inventory within the same ecosystem. The business model is primarily transaction-driven rather than pure SaaS. Ignite Media Tech makes money by taking a share of programmatic media spend and publisher monetisation flows across its DSP, SSP and exchange infrastructure, with additional value coming from owned-and-operated traffic. Its direct customers are publishers, digital media owners, advertisers, agencies and demand partners rather than end consumers.
Business model & monetisation
The company primarily monetises through percentage take-rates and spreads on programmatic media transactions across its DSP, SSP and ad exchange stack. Revenue comes from inventory monetisation fees, demand-side media buying margins, exchange transaction economics and monetisation of owned inventory. There is no clear evidence of a fixed-seat SaaS subscription model, so the commercial model appears mainly volume-based and performance-linked.
- Programmatic transaction take-rate across SSP and ad exchange
- Percentage Take-Rate
- Demand-side media buying margin
- Media Arbitrage
- Owned app inventory monetisation
- Ad-Supported
- Potential platform or service fees
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
IGNITE MEDIA TECH INC
IAB vendor record: 1480
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 2, 4, 5, 7
- Declared feature IDs
- 1, 3
- Declared special purpose IDs
- 1, 2, 3
- Declared special feature IDs
- 2
- Indexed sellers.json entries
- 1,497 · ignitemediatech.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Ignite Media Tech
What is Ignite Media Tech?
Ignite Media Tech is a private adtech company that operates programmatic advertising infrastructure including a DSP, SSP and ad exchange.
Who uses Ignite Media Tech?
Its users are mainly publishers, digital media owners, advertisers, agencies and demand partners participating in programmatic advertising.
How does Ignite Media Tech make money?
It primarily earns from take-rates and margins on programmatic media transactions, plus monetisation of owned app inventory.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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