Hoppr
Hoppr is a cTV adtech platform for addressable TV delivery and monetisation.
Analyst Perspective
Hoppr is an Australian connected TV advertising technology company that provides software and monetisation services for television operators, broadcasters, advertisers and media agencies. Its product set spans a CTV ad delivery platform, an audience intelligence and activation platform, and managed addressable TV campaign execution. The company’s core proposition is enabling targeted advertising across live TV, catch-up, VOD, apps and TV interface surfaces using client-side overlay technology and operator-level viewing data. Hoppr makes money through a hybrid model of SaaS-style platform access, media activation and advertising revenue share. For operators and broadcasters, it helps unlock monetisation from previously underused TV surfaces without hardware replacement. For advertisers and agencies, it sells access to premium CTV inventory, audience targeting, campaign execution and measurement. Its customers are directly paying businesses rather than consumers.
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Key insights about Hoppr
Category Differentiation
Hoppr is not a consumer streaming service or broadcaster. It is a B2B connected TV advertising and audience monetisation platform serving operators, broadcasters, advertisers and agencies.
Hoppr: About
Hoppr operates a hybrid adtech and media monetisation model. It provides infrastructure to TV operators and broadcasters for ad delivery and inventory activation, packages deterministic audience data and measurement capabilities into a platform layer, and also sells or manages addressable TV campaigns for advertisers and agencies. Value is created by turning operator TV environments into addressable advertising inventory, improving targeting and frequency control, and linking those capabilities to media demand from brands and agencies.
How Hoppr Works & Monetises
Business model analysis and core revenue streams
Hoppr primarily monetises through a mix of software access and advertising-linked revenue. Based on the supplied product data, the company uses SaaS-style platform monetisation for its HopprTV and Darwin products, revenue-share arrangements with operators for monetised inventory, and campaign or media-spend-linked revenues from Hoppr Ads and managed addressable TV buying. The deterministic audience layer supports higher-value targeting and measurement, which likely improves media yield and supports premium pricing.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
Recent Signals (Hoppr)
Hoppr appoints Jim Groves as Chief Revenue Officer
Hoppr has appointed Jim Groves as Chief Revenue Officer to further enhance its leadership team.
Read original sourceHoppr announces strategic partnership with CVE as part of European growth strategy
Hoppr expands globally with Latin America partnership and new London HQ.
Read original sourceAd Tech Pioneers Launch AI Startups Revolutionizing Industry
Seven veteran ad-technology executives have left established roles to found AI-focused startups building products across CTV creative automation, ad-operations automation, contextual content classification, collaborative media-buying workflows, data orchestration and brand-personalization agents. The story profiles Jonathan Moffie (Streamr.ai), whose 2024-founded CTV ad startup was acquired by Magnite in September; Joe Luchs (Datalinx AI), which positions itself as an “AI data refinery” using specialist AI agents and multiple LLM providers; Frans Vermeulen (Swivel), which automates routine ad-ops adjustments; Michael Rubenstein (Firsthand), which builds “brand agents” that deliver choice-driven ad experiences; Rory Partalis (Classify), which classifies billions of monetizable pages for contextual targeting; Joe Prusz (Medialive), a collaborative media-buying marketplace integrating DSP/SSP APIs; and Kyle Csik (Adaly), which aggregates real-time marketing data and surfaces analyses via LLM orchestration. The piece frames this as a broader ad tech-to-AI startup pipeline driven by operational pain points and new AI capabilities.
Read original sourceHoppr: Frequently Asked Questions
What is Hoppr?
Hoppr is an Australian B2B connected TV advertising technology company that provides ad delivery, audience data and addressable TV campaign capabilities.
Who uses Hoppr?
Its direct customers are pay TV operators, telecom providers, broadcasters, advertisers, brands and media agencies.
How does Hoppr make money?
Hoppr makes money through platform fees, advertising revenue share, premium CTV inventory sales and managed campaign execution services.
Company Facts
- Founded
- 2023
- Headquarters
- Suite 6/295 Rokeby Road, Subiaco, Western Australia 6009
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- hopprtv.com