Competitive Landscape
Competitors of Hilton
The leading market alternatives to Hilton in 2026 include Accor, MakeMyTrip, Trip.com and further verified platforms. Comparative intelligence benchmarks verified product capabilities, monetization models, and ecosystem positioning.
Direct Competitors
Verified direct market alternatives and primary competitors of Hilton.
Global hotel group with direct booking and loyalty platform.
France · Est. 1967 · >5,000 team
Online travel marketplace for consumers, businesses and travel partners.
India · Est. 2000
Global online travel marketplace and booking platform group.
Singapore · Est. 1999 · >5,000 team
Integrated travel group selling holidays, hotels, cruises and experiences.
Karl-Wiechert-Allee 23 30625 Hannover Germany · Est. 1973 · >5,000 team
Global travel marketplace connecting travellers with accommodation, transport and activity suppliers.
Netherlands · Est. 1996 · >5,000 team
Global travel marketplace and metasearch group with reservation software assets.
United States · Est. 1996 · >5,000 team
Hotel commerce software for distribution, bookings, payments, and revenue management.
Bond Store 3, 30 Windmill Street, Millers Point, NSW 2000, Australia · Est. 2006 · 501–1,000 team
Global travel retailer and corporate travel management group.
Southpoint, 275 Grey Street, South Brisbane, QLD 4101 · Est. 1973 · >5,000 team
Companies in the same market segment
The following companies operate within the same market segment ("Travel Discovery & Accommodation Bookings"). Category assignment is verified; this does not imply a direct competitive relationship.
Rewards platform for rent payments, cards and housing commerce.
United States · Est. 2021 · 201–500 team
Members-only platform for discounted luxury travel bookings.
United Kingdom · Est. 2009 · 501–1,000 team
Travel marketplace and hospitality software provider.
South Korea · Est. 2007 · 1,001–5,000 team
Travel experiences marketplace with consumer, supplier and corporate products.
Hong Kong · Est. 2014 · 1,001–5,000 team
Vacation rental management company serving property owners and travellers.
850 NW 13th Ave. Suite 400, Portland, OR 97209 · Est. 2001 · 201–500 team
Cloud hospitality operations software with embedded payments and revenue tools.
Est. 2012 · 1,001–5,000 team
Short-term rental software for property managers and hospitality operators.
Israel · Est. 2013 · 501–1,000 team
Hospitality CDP and marketing automation for hotel operators.
United States · Est. 2013 · 10–49 team
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