Heroiks
Heroiks is a french agency group combining media services with proprietary analytics tools.
Analyst Perspective
Heroiks is a French communications and media agency group that provides managed services across consulting, media planning and buying, creative production, performance marketing, tech and data, and events. In addition to agency services, it operates proprietary analytics products including Heroiks Live, MMM Live, leadsMonitor and Search Dependence Index, which support campaign monitoring, marketing mix modelling, TV effectiveness analysis and search dependency diagnostics.
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Key insights about Heroiks
Category Differentiation
Heroiks is a communications and media agency group with proprietary analytics tools; it is not a standalone pure-play software vendor or a consumer media platform. It should be distinguished from larger global holding-company agencies and from independent point-solution MMM vendors.
Heroiks: About
Heroiks operates a hybrid agency-and-software model. It delivers fee-based marketing and communications services to advertiser clients while using proprietary measurement and decision platforms to improve campaign planning, reporting and optimisation. This creates value by combining strategic advisory, execution, media buying and creative delivery with in-house analytics that can deepen client relationships and support higher-value engagements.
How Heroiks Works & Monetises
Business model analysis and core revenue streams
Heroiks primarily earns revenue through managed service fees, including consulting fees, media planning and buying fees, creative production project fees, event production fees and performance marketing service fees. It likely also captures media-related margin or trading income on media buying and negotiated placements. Its proprietary platforms function as embedded SaaS-like tools that support client retention, premium reporting and potentially subscription or bundled platform revenue within broader agency contracts.
Revenue Channels
Side-by-Side Comparisons
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Heroiks: Key Competitors & Alternatives
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Recent Signals (Heroiks)
Asus s’associe à Heroiks pour optimiser la dernière campagne du Vivobook S15
Asus maximise les performances de sa campagne du Vivobook S15 grâce à une stratégie développée par Heroiks et Seedtag.
Read original sourceThe Wires 2026 Announces New Judging Panel
ExchangeWire has revealed the newest members of The Wires 2026 judging panel as the awards reach their tenth year. The panel spans EMEA, APAC, MENA and the US and includes senior media, agency and commerce leaders from organisations such as Publicis Groupe, Spark Foundry, SG retail, Carwow Group, Omnicom for Philips, UM Indonesia and Heroiks. Judges said they will prioritise entries demonstrating authentic storytelling, measurable business outcomes and clear use of technology — calling out practical AI, programmatic excellence, retail media innovation, robust measurement and first-party data use. Ieva Butenaite returns for a third year. The announcement frames this year’s awards as focused on demonstrable impact, creative rigour and real-world commercial value rather than hype alone.
Read original sourceNorth AI – L’Operating System qui connecte stratégie, création, média et mesure
Heroiks announces North AI, an Operating System that connects strategy, creation, media and measurement, powered by AI.
Read original sourceHeroiks: Frequently Asked Questions
What is Heroiks?
Heroiks is a French communications group that provides consulting, media, creative, performance marketing, events and proprietary marketing analytics tools.
Who uses Heroiks?
Its customers are mainly advertiser organisations, including brand marketers, media teams, performance marketers, analysts and marketing leadership.
How does Heroiks make money?
It makes money through agency service fees, media buying-related income, project work in creative and events, and potentially bundled or subscription-style revenue from proprietary analytics tools.
Company Facts
- Founded
- 2005
- Headquarters
- 68 Rue Marjolin, 92300 Levallois-Perret, France
- Core Segment
- Agency & Consultancy
- Company Size
- 201–500
- Official Link
- heroiks.com
