Performance Media & AdTech Consultancies · Agency & Consultancy · AdTech Vendor
Heroiks
French agency group combining media services with proprietary analytics tools.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- HEROIKS
- Entity type
- COMPANY
- Founded
- 2005
- Headquarters
- 68 Rue Marjolin, 92300 Levallois-Perret, France
- Company size
- 201–500
- Market cluster / sector
- Performance Media & AdTech Consultancies
- Market role
- Agency & Consultancy · AdTech Vendor
- Official website
- heroiks.com
What Heroiks does
Heroiks operates a hybrid agency-and-software model. It delivers fee-based marketing and communications services to advertiser clients while using proprietary measurement and decision platforms to improve campaign planning, reporting and optimisation. This creates value by combining strategic advisory, execution, media buying and creative delivery with in-house analytics that can deepen client relationships and support higher-value engagements.
Category differentiation
Heroiks is a communications and media agency group with proprietary analytics tools; it is not a standalone pure-play software vendor or a consumer media platform. It should be distinguished from larger global holding-company agencies and from independent point-solution MMM vendors.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Heroiks is a French communications and media agency group that provides managed services across consulting, media planning and buying, creative production, performance marketing, tech and data, and events. In addition to agency services, it operates proprietary analytics products including Heroiks Live, MMM Live, leadsMonitor and Search Dependence Index, which support campaign monitoring, marketing mix modelling, TV effectiveness analysis and search dependency diagnostics.
Business model & monetisation
Heroiks primarily earns revenue through managed service fees, including consulting fees, media planning and buying fees, creative production project fees, event production fees and performance marketing service fees. It likely also captures media-related margin or trading income on media buying and negotiated placements. Its proprietary platforms function as embedded SaaS-like tools that support client retention, premium reporting and potentially subscription or bundled platform revenue within broader agency contracts.
- Agency retainers and managed marketing services
- Service Fee
- Media planning, buying and negotiated media income
- Media Arbitrage
- Creative production and campaign projects
- Service Fee
- Consulting and transformation engagements
- Service Fee
- Proprietary analytics platform access or bundled software value
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
TF1 PUB Makes Pause Ads Programmatically Available
CTV · Recorded impact score: 3/5
French broadcaster TF1's sales house, TF1 PUB, has announced the availability of its streaming pause ad format, AdPause, through programmatic channels. The first programmatic campaign, for Vorwerk's Thermomix kitchen appliance, was executed by French marketing group Heroiks using The Trade Desk's demand-side platform. AdPause, launched in early 2025 shortly after TF1+'s revamp, was previously sold only via direct deals. TF1 PUB states that programmatic access provides advertisers with more flexibility, control, audience targeting, frequency management, campaign optimization, and centralized measurement. This move reflects a broader industry trend of new CTV-specific formats, such as pause ads and home screen placements, becoming available programmatically. However, standardization remains a challenge, with varying specifications across sellers. The IAB Tech Lab is developing common standards to facilitate cross-platform buying and further adoption of these formats.
- TF1 PUB sells its AdPause format programmatically for the first time.
- The first campaign was for Vorwerk's Thermomix, executed by Heroiks via The Trade Desk.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| CDI - Trader Programmatique Junior – Display & Vidéo H/F(Junior) | Programmatic Trading | Levallois-Perret, France | |
| CDI - Trader Programmatique H/F(Senior) | Programmatic Trading | Levallois-Perret, France | |
| CDI - Consultant SEA H/F(Mid-Level) | SEA | Levallois-Perret, France |
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Questions about Heroiks
What is Heroiks?
Heroiks is a French communications group that provides consulting, media, creative, performance marketing, events and proprietary marketing analytics tools.
Who uses Heroiks?
Its customers are mainly advertiser organisations, including brand marketers, media teams, performance marketers, analysts and marketing leadership.
How does Heroiks make money?
It makes money through agency service fees, media buying-related income, project work in creative and events, and potentially bundled or subscription-style revenue from proprietary analytics tools.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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