Herdify

Herdify Ltd is a private UK adtech software company that provides an audience targeting and analytics platform for brands and agencies. Its core product identifies geographic areas where brand-related offline word-of-mouth is already spreading, converts those signals into postcode-level target segments, and helps teams activate those audiences across direct mail, out-of-home, DOOH, social and wider digital channels. The platform ingests transaction and CRM data, applies behavioural modelling and supplies ongoing audience updates and campaign performance analysis. The business operates as a B2B SaaS vendor. It generates revenue through subscription access to the platform, packaged campaign access and higher-value enterprise arrangements tied to larger datasets, advanced modelling and broader usage. Its direct customers are marketing teams, media planners, CRM managers, direct mail planners, out-of-home planners and advertising agencies seeking more precise geographic planning and measurable campaign uplift.