Herdify
Offline word-of-mouth targeting software for smarter media planning.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Herdify Ltd
- Entity type
- COMPANY
- Headquarters
- United Kingdom
- Market role
- AdTech Vendor
- Official website
- herdify.com
What Herdify does
Herdify sells proprietary audience intelligence software to business customers on a recurring subscription basis. It creates value by combining client CRM and transaction inputs with its own behavioural science methodology to identify postcode-level communities where brand advocacy is strongest, then turns that analysis into deployable targeting lists and performance insights. The platform is used as planning and activation infrastructure across offline and digital media, making Herdify a workflow tool as well as a data product.
Category differentiation
Herdify is not a generative engine optimisation platform and not a generic geolocation advertising tool. It is a B2B audience intelligence and targeting software product focused on offline word-of-mouth hotspot detection and postcode-level activation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Herdify Ltd is a private UK adtech software company that provides an audience targeting and analytics platform for brands and agencies. Its core product identifies geographic areas where brand-related offline word-of-mouth is already spreading, converts those signals into postcode-level target segments, and helps teams activate those audiences across direct mail, out-of-home, DOOH, social and wider digital channels. The platform ingests transaction and CRM data, applies behavioural modelling and supplies ongoing audience updates and campaign performance analysis. The business operates as a B2B SaaS vendor. It generates revenue through subscription access to the platform, packaged campaign access and higher-value enterprise arrangements tied to larger datasets, advanced modelling and broader usage. Its direct customers are marketing teams, media planners, CRM managers, direct mail planners, out-of-home planners and advertising agencies seeking more precise geographic planning and measurable campaign uplift.
Business model & monetisation
Herdify monetises through software subscription fees and campaign-based access. The commercial model includes recurring SaaS subscriptions covering platform access, word-of-mouth cluster insights, targeting recommendations and monthly audience updates, alongside one-off campaign packages and custom enterprise pricing for larger datasets, advanced modelling and broader deployment. Revenue is also supported by data processing, audience modelling and post-campaign analysis delivered within the platform relationship.
- Platform subscriptions
- Annual or monthly software access fees
- One-off campaign packages
- Project-based access fee
- Enterprise custom modelling and large dataset support
- Custom service fee within software contract
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Herdify
What is Herdify?
Herdify is a B2B audience targeting and analytics platform that identifies postcode-level areas where offline word-of-mouth is strongest and turns them into usable campaign segments.
Who uses Herdify?
Marketing teams, media planners, CRM managers, direct mail teams, out-of-home planners and advertising agencies use Herdify to improve targeting and media planning.
How does Herdify make money?
Herdify makes money through SaaS subscriptions, campaign-based access packages and custom enterprise pricing tied to data processing, modelling and ongoing audience insight delivery.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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