AdTech Vendor · Data Provider / Broker · vs · AdTech Vendor · Agency & Consultancy

HEMO

Herdify vs Mobsta

Structured technology and market comparison · 2026

Direct Feature Comparison

Herdify · vs · Mobsta
Market Cluster / Sector
HerdifyAdTech Vendor · Data Provider / Broker
MobstaAdTech Vendor · Agency & Consultancy
Platform Focus
Herdify

Offline word-of-mouth targeting software for smarter media planning.

Mobsta

Geo-behavioural adtech platform for omnichannel campaign activation.

Company Size
HerdifyUnknown
Mobsta10–49 employees
Headquarters
HerdifyGB
MobstaGB
Year Founded
HerdifyUnknown
MobstaUnknown

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Comparison Analysis

What is the main difference between Herdify and Mobsta?

When comparing Herdify and Mobsta, both platforms operate within the Measurement & Analytics Platform, Digital Out-of-Home (DOOH), and AdTech Vendor ecosystem. Herdify is positioned as Offline word-of-mouth targeting software for smarter media planning, whereas Mobsta focuses on Geo-behavioural adtech platform for omnichannel campaign activation. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.

What are the top alternatives to Herdify and Mobsta?

When evaluating Herdify and Mobsta, enterprise buyers also consider other platforms in Measurement & Analytics Platform, Digital Out-of-Home (DOOH), and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.

How do the corporate scale, structure, and headquarters of Herdify and Mobsta compare?

Herdify is headquartered in GB (founding year unrecorded) with Unknown. Mobsta is based in GB (founding year unrecorded) with 10–49 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.

Market Signals

Recent Market Signals & Activity: Herdify vs Mobsta

Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.

HE

Herdify

Recent Signals

No recent market signals documented for Herdify in the current tracking window.

MO

Mobsta

Recent Signals

  • ·MeediaDigital Out-of-Home (DOOH)

    Michael Kors runs data-driven DOOH campaign

    Michael Kors partnered with British agency MOBSTA and Demand-Side Platform StackAdapt to run a data-driven Digital Out-of-Home (DOOH) campaign in Germany during the pre-Christmas period to boost visibility for its jewellery collection. The campaign targeted high-traffic premium locations (airports, luxury shopping centres, major shopping streets) and delivered 14.5 million impressions while achieving an average CPM roughly 20% below market average. StackAdapt’s creative team produced video and static ads with QR codes; measurement was performed via a Brand-Lift analysis conducted with technology partner AdSquare that used nearby device IDs to evaluate changes in brand perception. Reported Brand-Lift results included a 39% uplift in Berlin and 13% in Hamburg. The case study concludes the campaign met planned reach, efficiency and brand metrics within budget.

    • Michael Kors ran a DOOH campaign in Germany with MOBSTA and StackAdapt during the pre-Christmas period.
    • The campaign delivered 14.5 million impressions during the campaign period (reported by project partners).
    • Average CPM for the campaign was reported to be approximately 20% below the market average.

Compare their exact ecosystem overlaps.

Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Herdify and Mobsta share across the market ecosystem.