Genius Sports

Genius Sports operates a B2B platform model built on official sports data collection, processing and distribution. It creates value by securing data rights and stadium-level data capture, turning that data into APIs, betting products, analytics tools and advertising activation capabilities, then selling these products via software contracts, usage-based data access and managed services. The breadth of its stack allows the company to monetise the same underlying sports data across betting, media, performance and integrity workflows.

Genius Sports is a UK-headquartered public sports technology company that sells official sports data, betting infrastructure, media activation tools and performance software to business customers. Its customer base includes sportsbooks, sports leagues, federations, broadcasters, media companies, advertisers, agencies, teams and coaches. The company packages low-latency official data feeds, streaming and watch-and-bet experiences, managed trading and integrity services, and analytics products into a broad B2B product suite.