Genius Sports

The company operates a B2B sports data and betting technology platform that intermediates between sports rights holders and downstream betting, media and advertising clients. It acquires exclusive or preferential rights to collect and distribute official live sports data and streams, using in-venue capture systems and tracking technologies. This data underpins a stack of products including real-time data and odds APIs, managed trading and risk services, automated pricing tools, interactive streaming experiences, and performance and coaching analytics.

For sports leagues and federations, it provides data capture, competition management, integrity and performance tools, sometimes on a contra basis where technology and services are exchanged for the right to commercialise official data and streaming. For betting operators, it sells access to data and odds feeds, trading and pricing services, and streaming products, typically integrated directly into sportsbook platforms. For advertisers, sportsbooks and publishers, it offers ad-serving and media-buying solutions built on sports fan data. Value is created by improving betting market uptime and accuracy, reducing operator trading costs, enhancing fan engagement, and generating new data and media revenues for leagues and operators.

Genius Sports is a UK-headquartered sports data, betting technology and media company serving sportsbooks, sports leagues and media/advertising clients. It captures and structures live sports data, provides data and odds APIs, trading and risk management tools, interactive streaming, and performance analytics, and operates sports-focused advertising and media-buying solutions.

The company commercialises official data rights it secures from leagues (e.g. the NFL) by selling real-time feeds, odds, trading services and streaming products to betting operators, typically on long-term contracts. It also provides technology and services to sports leagues, often in exchange for commercialisation rights to their data, and runs ad-serving and media solutions that help sportsbooks and brands acquire and monetise sports fans. Revenue is generated mainly through revenue-share on net gaming revenue, usage-based and licence fees, and fixed-fee media and services contracts.