Genius Sports
Sports data, betting and media software for leagues and sportsbooks.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Genius Sports Limited
- Entity type
- COMPANY
- Founded
- 2001
- Headquarters
- 27 Soho Square, 1st Floor, London, W1D 3QR
- Company size
- 1,001–5,000
- Market role
- Data Provider / Broker
- Ticker
- GENI
- Official website
- geniussports.com
What Genius Sports does
Genius Sports operates a B2B platform model built on official sports data collection, processing and distribution. It creates value by securing data rights and stadium-level data capture, turning that data into APIs, betting products, analytics tools and advertising activation capabilities, then selling these products via software contracts, usage-based data access and managed services. The breadth of its stack allows the company to monetise the same underlying sports data across betting, media, performance and integrity workflows.
Category differentiation
This is a B2B sports data, betting and media technology company, not a consumer-facing sports app or a general-purpose adtech vendor. It is distinct from broader sports statistics publishers because it sells operational infrastructure, official data and managed services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Genius Sports is a UK-headquartered public sports technology company that sells official sports data, betting infrastructure, media activation tools and performance software to business customers. Its customer base includes sportsbooks, sports leagues, federations, broadcasters, media companies, advertisers, agencies, teams and coaches. The company packages low-latency official data feeds, streaming and watch-and-bet experiences, managed trading and integrity services, and analytics products into a broad B2B product suite.
Company news briefing
Briefing updated:
Genius Sports has raised its full-year 2026 financial guidance following the Legend acquisition and organic betting growth, while updating its leadership team and shifting its tagline to 'sports advertising'. The company expanded its media footprint by launching Prediction.com, a prediction market platform, alongside a partnership with TelevisaUnivision for immersive Liga MX broadcasts and an athlete-led media venture with Chris Paul. Additionally, the firm continues to support technological implementations, including semi-automated offside technology for the Brazilian Série A.
Business model & monetisation
The company monetises through enterprise software subscriptions, data licensing, API and usage-based access fees, managed service retainers, and media-related platform fees or margin on campaign execution. Official data and odds feeds are typically sold under recurring contracts with pricing linked to coverage, latency and usage. SaaS products such as BetVision, Perform and league software are sold through enterprise agreements, while trading and integrity services are monetised as outsourced operational services. FANHub adds an adtech-style revenue stream through platform fees and/or margin on media spend.
- Official sports data and odds feeds
- Licensing and usage-based API fees
- Enterprise software platforms
- Software Subscription
- Managed trading and integrity services
- Service Fee
- Advertising activation through FANHub
- Percentage Take-Rate
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Genius Sports UK Limited
IAB vendor record: 87
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
Genius Sports Media Inc.
IAB vendor record: 1251
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 1 · geniussports.com
Products & market categories
Technology
- Demand-Side Platform (DSP)
- Cloud Data Warehouse / Data Lake
- Video Streaming Platform
- Self-Serve Ad Platform
- Server-Side Ad Insertion (SSAI)
- Customer Data & Clean Room Platform (CDP/DCR)
- Measurement & Analytics Platform
- Advertising Quality (Viewability, Brand Safety, Fraud)
- Creative Orchestration (DCO & Design)
- Productivity & Collaboration SaaS
Media Channel
Service
Competitors & alternatives
- DAZN
Sports streaming platform monetised by subscriptions, advertising and adjacencies.
- SMT
Sports technology platform for live data, graphics and virtual broadcast ads.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Genius Sports launches Prediction.com, the premium prediction market platform
Recorded impact score: 4/5
Genius Sports launches Prediction.com, the premium prediction market platform for comparing probabilities, event contracts and insights. Also, Genius Sports and TelevisaUnivision to launch new era of immersive Liga MX broadcasts.
Genius Sports, Chris Paul Launch Athlete-Led Media Venture
Sports Media · Recorded impact score: 2/5
The article discusses the evolution of athlete-led media, highlighting a new venture between Genius Sports, former NBA All-Star Chris Paul, and production company Words + Pictures. The venture aims to combine athlete expertise with official league data and advanced technology to create new storytelling formats. It addresses the growing demand from fans for deeper insights into sports, as evidenced by surveys from YouGov and IBM. The initiative leverages technology used by professionals to provide unique perspectives on gameplay, potentially opening up new sponsorship opportunities for brands that go beyond traditional advertising.
- Genius Sports, Chris Paul, and Words + Pictures have formed a new athlete-led media venture.
- The venture aims to combine athlete expertise with official league data and technology.
Genius Sports and TelevisaUnivision to launch new era of immersive Liga MX broadcasts
Recorded impact score: 3.5/5
Genius Sports and TelevisaUnivision announce a partnership to launch immersive Liga MX broadcasts, marking a significant product/media collaboration.
Investor Presentation Released: Genius Sports
financials · Recorded impact score: 4/5
AI parsed presentation narrative: Genius Sports is outperforming across every key financial metric, driven by strong organic growth in betting and a massive surge in media revenue following the Legend acquisition. Management is raising full-year 2026 guidance, citing immediate accretion from Legend and increasing AI-driven demand for their proprietary sports data infrastructure. Key tailwinds mentioned: Legend Acquisition Accretion, AI-Driven Data Demand.
6-K Financial Filing Analysis for Genius Sports (2026-08-06)
financials · Recorded impact score: 3/5
On August 6, 2026, Genius Sports Limited submitted a Form 6-K furnishing its interim financial report for the three and six months ended June 30, 2026 (Exhibit 99.1) alongside an earnings press release announcing its Q2 2026 financial results (Exhibit 99.2). The interim financial results are incorporated by reference into the company's active registration statements on Form F-3 and Form S-8. The filing was executed by Chief Executive Officer Mark Locke.
- Genius Sports reported interim results and issued a press release for the three and six months ended June 30, 2026, on August 6, 2026.
- Financial statements from Exhibit 99.1 were formally incorporated by reference into existing Form F-3 and Form S-8 registration statements.
Explore company relationships
Questions about Genius Sports
What is Genius Sports?
Genius Sports is a public B2B sports technology company that provides official sports data, betting infrastructure, media activation tools, integrity services and performance analytics.
Who uses Genius Sports?
Its customers include sportsbooks, sports leagues, federations, broadcasters, advertisers, agencies, media companies, teams, coaches and sports administrators.
How does Genius Sports make money?
It earns revenue from data licensing, API and usage fees, enterprise software subscriptions, managed service retainers and media-related platform fees or margin on spend.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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