Genius Sports
Genius Sports is a sports data, betting and media software for leagues and sportsbooks.
Analyst Perspective
Genius Sports is a UK-headquartered public sports technology company that sells official sports data, betting infrastructure, media activation tools and performance software to business customers. Its customer base includes sportsbooks, sports leagues, federations, broadcasters, media companies, advertisers, agencies, teams and coaches. The company packages low-latency official data feeds, streaming and watch-and-bet experiences, managed trading and integrity services, and analytics products into a broad B2B product suite.
Analyst Signal Briefing
Updated: 19 Aug 2026Genius Sports has raised its full-year 2026 financial guidance, citing organic growth in betting and immediate revenue accretion from the Legend acquisition. This momentum bolsters the company’s strategic transition to "the next era of sports advertising," supported by a leadership refresh and surging demand for AI-driven proprietary data infrastructure. Concurrently, the firm is expanding its technological footprint through the deployment of semi-automated offside technology for the Brazilian Série A. These updates reinforce a pivot towards monetising real-time data and AI-enabled media solutions across the sports ecosystem.
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Key insights about Genius Sports
Category Differentiation
This is a B2B sports data, betting and media technology company, not a consumer-facing sports app or a general-purpose adtech vendor. It is distinct from broader sports statistics publishers because it sells operational infrastructure, official data and managed services.
Genius Sports: About
Genius Sports operates a B2B platform model built on official sports data collection, processing and distribution. It creates value by securing data rights and stadium-level data capture, turning that data into APIs, betting products, analytics tools and advertising activation capabilities, then selling these products via software contracts, usage-based data access and managed services. The breadth of its stack allows the company to monetise the same underlying sports data across betting, media, performance and integrity workflows.
How Genius Sports Works & Monetises
Business model analysis and core revenue streams
The company monetises through enterprise software subscriptions, data licensing, API and usage-based access fees, managed service retainers, and media-related platform fees or margin on campaign execution. Official data and odds feeds are typically sold under recurring contracts with pricing linked to coverage, latency and usage. SaaS products such as BetVision, Perform and league software are sold through enterprise agreements, while trading and integrity services are monetised as outsourced operational services. FANHub adds an adtech-style revenue stream through platform fees and/or margin on media spend.
Revenue Channels
Side-by-Side Comparisons
Compare Genius Sports directly with top competitors
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Service
Genius Sports: Key Competitors & Alternatives
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Recent Signals (Genius Sports)
Investor Presentation Released: Genius Sports
AI parsed presentation narrative: Genius Sports is outperforming across every key financial metric, driven by strong organic growth in betting and a massive surge in media revenue following the Legend acquisition. Management is raising full-year 2026 guidance, citing immediate accretion from Legend and increasing AI-driven demand for their proprietary sports data infrastructure. Key tailwinds mentioned: Legend Acquisition Accretion, AI-Driven Data Demand.
Read original sourceGenius Sports updates leadership team and shifts tagline to 'advertising'
The About page now lists key executives including Mark Locke as CEO, Steven Burton as Chief Commercial Strategy Officer, Bryan Castellani as CFO, and others. Tagline changed from 'The next era of sports entertainment' to 'The next era of sports advertising', indicating a strategic focus on advertising.
Read original sourceCBF confirms semi-automated offside technology for Brazilian Série A starting from round 20
CBF confirms semi-automated offside technology for Brazilian Série A starting from round 20
Read original sourceGenius Sports: Frequently Asked Questions
What is Genius Sports?
Genius Sports is a public B2B sports technology company that provides official sports data, betting infrastructure, media activation tools, integrity services and performance analytics.
Who uses Genius Sports?
Its customers include sportsbooks, sports leagues, federations, broadcasters, advertisers, agencies, media companies, teams, coaches and sports administrators.
How does Genius Sports make money?
It earns revenue from data licensing, API and usage fees, enterprise software subscriptions, managed service retainers and media-related platform fees or margin on spend.
Company Facts
- Founded
- 2001
- Headquarters
- 27 Soho Square, 1st Floor, London, W1D 3QR
- Core Segment
- Data Provider / Broker
- Company Size
- 1,001–5,000
- Official Link
- geniussports.com